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AFL Will Bring eSports Acceptance to Australia

George Miller

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AFL Will Bring Esports Acceptance to Australia
Reading Time: 2 minutes

Welcome to 2018, where thousands of people across the world make their living by playing video games competitively. Esports tournaments these days can have prize pools worth millions of dollars, and attract viewing numbers likewise to that of major international sporting events. The players, who spend each day practicing video games from dusk to dawn, sometimes have salaries greater than that of some NBA players.

Despite this, the term “esports” still has a negative stigma surrounding it, where people refuse to accept competitive video gaming as a legitimate sport. If you’ve ever spoken to someone who does not agree with the concept of esports, chances are you’ve heard the phrase “it’s just a game.”

In recent times, the concept of esports has been gradually integrated into society to the point where it is wholeheartedly supported and encouraged in counties such as South Korea, and China. In 2015, the USA even labelled esports players as professional athletes, when it comes to arranging visas.

With all that being said, there’s still one major region that’s struggled to accept esports into its norm: Oceania.

Oceania, which consists of Australia, New Zealand and their surrounding islands, is still labelled as a wildcard region, making it a shadow of other Western countries such as North America and Europe, when it comes to esports. Its esports scene is small, underfunded and mostly unknown by the general population.

Although it has a smaller esports scene compared to other regions, Oceania still has a strong gaming infrastructure. It hosts its own League of Legends league, the Oceanic Pro League, which has nurtured players who have later transferred to other major regions. Recently, an Australian Overwatch team also made a huge impact at the last world championship, bringing success to the region. Esports as a whole, however, is still looked down upon largely by those Australians who are unfamiliar with it.

But that might be about to change. In 2017, Australian Football League teams Adelaide Crows and Essendon Bombers made a groundbreaking entrance into the world of esports by purchasing an OPL team each. When asked about the decision, Darren Birch of the AFL replied: “This is now mainstream for most boys and girls… egames are now a legitimate pastime and activity for most young people.

The acquisition of professional esports teams by AFL clubs was a huge step forward for the Australian esports scene. While esports may not be seen in a positive light by most of the public, AFL certainly is. Think of it as equivalent of football in the United Kingdom, or the NFL in the United States. AFL as a sport is a staple in many households, and the merge with esports helps bring gaming into the equation.

However, Oceania still has a long way to go in terms of overcoming the stigma towards esports from the general media. In a recent AFL exhibition match between the Adelaide Crows and the Essendon Bombers, the Bombers League of Legends team were given a spotlight on-air in the midst of the broadcast, which quickly caused controversy online.

 

Source: dbltap.com

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Asia

ITL welcomes new Business Development Manager for SE Asia & Australasia

George Miller

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ITL welcomes new Business Development Manager for SE Asia & Australasia
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Innovative Technology, the leading provider of banknote validation and recycling technology have recently welcomed Ong Choo Teong to their APAC operations as Business Development Manager for South East Asia and Australasia. Ong will be based in Malaysia and is responsible for all sales activities in these established yet growing territories for ITL.

Commenting on his role Ong said, “I am delighted to take on such an important role at a time where ITL is experiencing rapid expansion. Innovative Technology is a dynamic organisation with an increasing presence throughout the globe and I am looking forward to helping grow our reach in these emerging markets.  I am settling in well and enjoying travelling across Asia to meet up with both current and potential customers.”

Ong will be responsible for all sales activities, from formulating and executing sales strategy, identifying sales opportunities, following up leads, securing new business and driving deployment of solutions. He will also support order processing and other related areas of the business as well as setting up and managing Trading Partners within the specified regions.

Welcoming Ong to the organisation, Tony Morrison, Group Sales Director said, “Ong has over 10 years’ experience in various sales and account management roles within the retail industry so is ideally placed to take on this opportunity. In his previous position Ong had responsibility for an entire retail sales division in Malaysia therefore knows the industry’s key customers well and already has many established executive-level relationships.  As an organisation we have the right products for the region and are keen to capitalise on various potential areas of growth within South East Asia and Australasia and I look forward to working with Ong to successfully achieve this.”

Check out their innovative product range: https://innovative-technology.com/products/products-main

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Australia

Ainsworth Appoints Former CEO Danny Gladstone as its Board Chairman

Niji Narayan

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Ainsworth Appoints Former CEO Danny Gladstone as its Board Chairman
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Ainsworth Game Technology has appointed former chief executive Danny Gladstone as the new chairman of its board. Gladstone became chief executive at Ainsworth in 2007 and stepped down in June, but continues to serve on the board as a non-executive director.

“We are pleased to welcome Danny to his new position as Chairman of Ainsworth Game Technology following the AGM. This appointment provides us with a greater ability to utilise Danny’s vast industry experience and strong customer relationships. I look forward to working closely with him to drive future growth and profitability,” Lawrence Levy, chief executive of Ainsworth said.

The current chairman Graeme Campbell will continue to serve as a non-executive director after he steps down, as well as the newly-recreated role of lead independent director.

“We are also reinstating the role of lead independent Director. This recognizes the importance of governance and independence in ensuring the Board operates effectively. Graeme will provide leadership to the independent directors and advise the Board on matters where there may be an actual or perceived conflict of interest. We appreciate Graeme’s much-valued contribution to Ainsworth and we look forward to working with him in this role,” Levy added.

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Australia

ACMA Warns SEN+ for Breach of Gambling Ad Rules

Niji Narayan

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ACMA Warns SEN+ for Breach of Gambling Ad Rules
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The Australian Communications and Media Authority (ACMA) has warned Pacific Star Network (PSN) for streaming gambling ad during the live audio coverage of the 2019 Australian Open through its SEN+ online sports radio. The advert was in relation to an online service that provides information to subscribers about horse racing.

According to the ACMA, SEN+ streamed the gambling ad at 10:58 AM on January 23, ahead of audio coverage of the Australian Open commencing at 11:00 AM. Gambling ads are banned five minutes before the scheduled start of play and five minutes after the event finishes. ACMA said that this placed SEN+ in breach of section 12 of Broadcasting Services (Online Content Service Provider Rules) 2018.

“Online service providers need to be aware of their obligations. The rules are in place to create a safe zone for children and families as they enjoy live sport broadcast on television or streamed online,” ACMA chair Nerida O’Loughlin said.

ACMA ordered PSN to commission an independent audit of its processes and practices, as well as conduct staff training to ensure future compliance with the rules. After the audit, PSN must report any findings and recommended improvements to the ACMA.

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