Affiliate Industry
EEGaming as Exclusive Media Partner for Affiliate Grand Slam Bucharest
We are really excited to announce that our portal will be the exclusive media partner for the Affiliate Grand Slam Bucharest, which is scheduled to be held on the 1st of September this year.
The news about the event will also be covered on our secondary website GamblingAffiliateVoice.com which focuses exclusively on the affiliate industry and its movements.
As a company which has its HQ in the country, we are delighted that the organizers behind SiGMA have considered to have a show in Romania as well.
Zoltan “Hawkie” Tundik, Founder and Head of Business at EEGMedia commented: “The Romanian gambling market has seen the negative and positive debates during the last year, even being one of the most successfully regulated market of the region. The affiliate industry is large and has produced some major super-affiliates which are now taking full advantage of the country’s current regulation. Eman and the team are doing great work with these smaller events and I am certain Affiliate Grand Slam or as they call it #AGS2 will be a great success. Honored to have the opportunity to spread the news about the event as a leading portal of the Central and Eastern European gambling market.”
The idea of AGS Bucharest
The organizers behind SiGMA are packing up and heading to charming Bucharest, in Romania, for two nights of quality entertainment and networking restricted to 200 quality affiliates and six operators.
Six operators will be able to host this Grand Slam together with six other sponsors that are not operators. The organizer teams wants operators to be swimming in a sea of affiliates, not affiliate managers! They also chose operators who have something innovative to offer, who are launching a new product with an edge, whom affiliates would be interested to meet.
Why AGS? Why Bucharest?
TRAVEL TIME: The team’s focus will be predominantly on affiliates from neighboring countries. East Europe provides the ideal backdrop to discuss emerging trends in such markets. A couple hours flight shouldn’t disrupt much of the day either.
ENTERTAINMENT: The organizers are gunning on all fronts to guarantee the right conference-unwind balance and have no doubt that the Bucharest agenda will leave affiliates craving for more!
The Venue
JW Marriott Bucharest Grand Hotel
Calea 13 Septembrie 90, Bucharest 050726, Romania
With historic elegance and refined luxury, the JW Marriott Bucharest Grand Hotel inspires extraordinary experiences in Romania. The hotel is a short distance away from the city’s famed Old Town, next to Parliament Palace and easy access to Bucharest’s most popular attractions. Recently renovated Executive rooms and suites feature deluxe bedding, high-speed Internet, large flat-screen TVs and marble bathrooms.
Are you an affiliate? Register today!
For further details about the agenda, make sure you visit the official website of the event: affiliategrandslam.com
Affiliate Industry
47 New Brands in Q1’24: Affilka by SOFTSWISS Results
Affilka by SOFTSWISS, a leading affiliate management software provider, is approaching a new milestone of 360 brands in Q1’24.
The first quarter of the year brought remarkable achievements to the Affilka by SOFTSWISS team. The Asian gaming community recognised the company’s affiliate management software as the Best Affiliate Marketing Solution on the market.
This year, Affilka’s team participated in iGB Affiliate London 2024 with a dedicated stand for the first time. During the concurrent iGB and ICE events, the team had nearly 200 meetings over several days. First agreements quickly followed and were signed shortly after the exhibition period.
Affilka by SOFTSWISS experienced substantial growth, adding 47 new brands to its partner network, bringing the total to nearly 360 brands in Q1 2024. More than 33 thousand new affiliate accounts were registered during this period, marking a 118% increase compared to the previous year’s last quarter.
The rise in new affiliate accounts has led to an acceleration in new player registrations, exceeding 7.4 million over the first quarter of the year. Compared to the last quarter of 2023, this metric demonstrated a 106% increase.
The number of unique clicks on referral links with Affilka by SOFTSWISS during this period showed 115% growth and reached almost 436 million in absolute numbers. The rising metrics underscore the crucial role of effective affiliate management in achieving success within the iGaming industry.
Moving to the financial metrics of Affilka by SOFTSWISS, stable growth is evident over the first quarter of 2024 compared to the last quarter of 2023. The affiliate GGR revealed a 112% increase, while the player deposit amount showed a 113% enlargement. The growth within affiliate payments amounted to 117% in Q1’24 compared to the previous quarter.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, summarises: “The recent product performance showcases a steady and continuous growth trajectory, a testament to our ongoing investment in innovation and user experience enhancement. Acknowledging affiliate marketing’s crucial role in the iGaming ecosystem, we prioritise delivering exceptional service to exceed our clients’ expectations.”
The global affiliate marketing industry is expected to double in size within the next five years. Finding a reliable affiliate marketing platform provider ensures a competitive edge in the rapidly expanding market.
The team is ready to share valuable industry insights and unveil the upcoming updates at the SiGMA Americas Summit in San Paulo on 23–25 April. Clients and potential partners can book a meeting with the Affilka team at stand i70 on the SOFTSWISS events page.
About SOFTSWISS
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
Affiliate Industry
StatsDrone data reveals MyAffiliates as the most used affiliate marketing software by the iGaming industry
New research from StatsDrone – the affiliate programme stats tracker – today, Thursday 11 April, unveils MyAffiliates as the most used affiliate marketing software in the gaming industry.
The research was conducted this month – April 2024 – on a sample of 1,100 affiliate programs with the latest StatsDrone data revealing that MyAffiliates is used by almost 16% of gaming operators, followed by Affilka (11.8%), Income Access (10.5%) and NetRefer (7.8%).
MyAffiliates is an established affiliate marketing software platform, empowering iGaming operators to combine all of their gaming brands and products under one umbrella affiliate system. It has been in operation since 2007.
The findings of the latest research, affirms MyAffiliates’ position as the preferred choice among gaming operators and, with nearly 16% of operators utilizing its software, has today cemented its position as a market leader.
Furthermore, with 17% of gaming operators still relying on proprietary software, the potential for solutions such as MyAffiliates is significant. As a ready-built solution, MyAffiliates seeks to further expand their market share and empower more operators to optimize their affiliate marketing strategies.
John Wright, CEO of StatsDrone, expressed his insights regarding MyAffiliates’ dominance in the iGaming industry, stating, “We know that MyAffiliates has an advanced platform for operators and is one of the reasons we know that MyAffiliates has become the most popular affiliate platform in iGaming. We hear from affiliates it is one of their preferred platforms to work with so, for us, it isn’t much of a surprise to see why operators choose MyAffiliates. In the last 6 months, we’ve noticed more MyAffiliates brands being requested on our platform, and I can’t see why that trend won’t continue.“
Clemence Dujardin, MyAffiliates Group CEO comments: “Considering this significant milestone, we at MyAffiliates extend our heartfelt gratitude to our clients and partners for their unwavering trust and support. This achievement underscores not only the effectiveness of the MyAffiliates platform but also the dedication of our team to continually innovate and provide unparalleled service to our users.” She added, “As the leading affiliate marketing software in the iGaming industry, MyAffiliates remains committed to delivering cutting-edge solutions that empower gaming operators to maximize their affiliate programs’ performance and ROI.”
Affiliate Industry
Affilka by SOFTSWISS Announces Partnership with 10bet
Affilka by SOFTSWISS, a leading provider of affiliate tracking software for the iGaming industry, announces a new collaboration with 10bet, a prominent player in the iGaming realm.
10bet operates in diverse markets, including Europe, LatAm, and Africa. Offering both casino and sportsbook solutions, 10bet brings over 20 years of global experience and expertise to the table.
This partnership marks a significant milestone for both companies as they join forces to enhance affiliate marketing strategies and expand their market reach. 10bet has already launched seven brands through the collaboration with Affilka by SOFTSWISS. Five of these brands were successfully migrated, while two were created from scratch, with another one to follow shortly.
Notably, 10bet made a strategic decision to transition from third-party software to leverage the advanced features and tailored solutions offered by Affilka by SOFTSWISS. Thanks to a designated Project Manager in the 10bet team, the integration process was smooth and seamless. Allocating a single point of contact is crucial to ensure effective migration and ongoing success.
“We are delighted to partner with Affilka by SOFTSWISS,” says Yotam Peretz, VP of Acquisition at 10bet. “The platform provides us flexibility, reliability, and personalised support. That’s exactly what we need to optimise our affiliate programs and drive growth in our target markets. I’m sure this collaboration marks the beginning of an exciting and successful journey.”
Angelika Antonova, Head of Sales at Affilka by SOFTSWISS, comments on the recent partnership: “This migration serves as further validation of Affilka’s superiority over existing solutions in the market, highlighting its distinct advantages. We are happy to welcome 10bet to the Affilka family. This partnership signifies our shared vision for excellence in affiliate marketing. We look forward to collaborating with the 10bet team to deliver outstanding results and unlock new opportunities in the dynamic iGaming landscape.”
Affilka by SOFTSWISS is ready to present valuable industry insights and unveil the upcoming reporting system updates at the SiGMA Americas Summit in San Paulo on 23–25 April. Clients and potential partners can book a meeting with the Affilka team at stand i70 on the SOFTSWISS events page.
About SOFTSWISS
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
-
Conferences in Europe7 days ago
Spanish Advertising Restrictions Struck Down: Learn More at the 2024 Gaming in Spain Conference
-
Balkans7 days ago
Making a Bang in Bulgaria! Hacksaw Gaming goes live with Alphawin
-
eSports7 days ago
Copenhagen Major 2024 – Betting Overview
-
Compliance Updates7 days ago
IOC and UEFA host joint betting integrity workshop
-
Latest News7 days ago
Inspired steps into Spring with its latest line up of slots: Space Invaders Win And Spin, Big Big Fishing Fortune and Piggy Bandits
-
Latest News7 days ago
Week 15/2024 slot games releases
-
Gaming7 days ago
Sortium Revolutionizing Video Game Development with Groundbreaking AI Tools Launch and $4 Million+ Funding Round
-
Latest News7 days ago
Raketech Signs Three-Year Media Partnership with Danske Spil