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IGT’s Lottomatica Launches Affiliate Programme with Income Access



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New affiliate programme for Italy-facing brand to be powered by Income Access platform

Montreal, QC. 2nd August 2017 – Lottomatica, the Rome-based gaming, lottery, iLottery and iGaming operator and a subsidiary of International Game Technology PLC (NYSE:IGT), has launched an affiliate programme for its Italian online gambling web portal in partnership with Income Access, Paysafe Group’s marketing software provider. The new affiliate programme for the multi-vertical brand will be managed using the Income Access platform.

Licensed by Italian gambling regulator Agenzia delle Dogane e dei Monopoli (ADM), Lottomatica’s web portal offers Italian players online sports-betting on local and international football matches as well as tennis, baseball, volleyball, hockey and other sporting events. The web portal also features live betting functionality.

In addition, boasts an online casino with over 100 state-of-the-art branded and original slots from leading software providers, including The Big Easy, Treasures of the Pyramids, Guns N’ Roses, and Cowboys Go West. A wide range of table games, including live-dealer blackjack and roulette, diversify a casino that is also complemented by an array of online poker tournaments.

Lottomatica’s longstanding presence in the lottery space is strongly represented at, which offers players an array of iLottery wagering options, including Lotto online, 10&Lotto online, and various online Instant Lotteries such as “Gratta e Vinci” (scratch and win).

Following the launch of the new affiliate programme on the Income Access platform, which has won EGR’s ‘Affiliate Software’ B2B Award four times since 2013, affiliates will be able to promote this diverse brand. The new programme, which offers affiliates the flexibility of bespoke commission deals, is accompanied by a promotion in which all new depositing players referred by affiliates receive €10 in addition to the brand’s standard welcome bonuses.

Gianfranco Allocca, Head of Digital Product Development & Marketing at IGT, said: “Lottomatica parent company IGT has a longstanding and successful business relationship with Income Access, so the platform was a logical choice when we prepared to launch’s affiliate programme. We look forward to using the platform’s sophisticated capabilities, and reporting and analytics suite to give a boost to our player acquisition via the affiliate channel.”

Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said: “We’re excited to further extend our partnership with Lottomatica for the launch of the affiliate programme. Lottomatica has a very high brand profile in Italy, an iGaming market that is growing strongly and offers European affiliates an increasingly important revenue opportunity.”

For more information on the new affiliate programme, please contact

About IGT
IGT (NYSE:IGT) is the global leader in gaming. We enable players to experience their favorite games across all channels and regulated segments, from Gaming Machines and Lotteries to Interactive and Social Gaming. Leveraging a wealth of premium content, substantial investment in innovation, in-depth customer intelligence, operational expertise and leading-edge technology, our gaming solutions anticipate the demands of consumers wherever they decide to play. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has over 12,000 employees. For more information, please visit

About Income Access
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.

In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include: Betfred, Gala Interactive, Coral, Sportingbet, Sky Betting & Gaming, PMU, Jackpotjoy, Stan James, Bet Victor, TwinSpires, Caesars Interactive, PKR and Pinnacle.

About Paysafe
Paysafe provides digital payments and transaction-related solutions to businesses and consumers around the world. Paysafe is redefining payments by enabling fast, convenient and secure ways to pay before, pay now and pay later through its digital wallets, prepaid solution, payment processing and card issuing, and acquiring products and services. We believe that every point of every payment should be relevant, simple and secure. With two decades of experience, Paysafe is trusted by merchants and consumers to move and manage money through more than 100 payment types and 40 currencies. Paysafe offers multi-platform products with an emphasis on emerging payment technologies including mobile. Paysafe’s brand portfolio includes NETELLER® and Skrill®, MeritCard, paysafecard®, payolution®, Income Access and FANS Entertainment. Paysafe Group plc shares trade on the London Stock Exchange under the symbol (PAYS.L). For more information, visit:

Contact Information
Gianfranco Allocca
Head of Digital Product Development & Marketing
Email: [email protected] website:
IGT corporate website:
Affiliate page:
Affiliate registration:

Nick Say
Communications Supervisor
Income Access, Paysafe
Email: [email protected]

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Gaming Awards

Income Access Wins ‘Acquisition & Retention Partner’ 2018 eGR North America Award



Income Access Wins ‘Acquisition & Retention Partner’ 2018 eGR North America Award
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Fourth straight award recognizes Paysafe company’s ongoing marketing support for US gaming brands and its pioneering acquisition role for state iLotteries

Montreal, QC. 27th June 2018  Income Access, Paysafe Group’s marketing technology and services provider, has won its fourth consecutive ‘Acquisition & Retention Partner of the Year’ award at the 2018 eGR North America Awards, held June 26th, 2018, at the Le Meridien hotel in Philadelphia, Pennsylvania. The award acknowledges the continuing impact of Income Access’ technology and digital marketing solutions for US online casino and poker, daily fantasy sports and online horse-racing wagering brands as well as its launch of the American state lottery industry’s very first affiliate program.

Income Access’ latest ‘Acquisition & Retention Partner of the Year’ award at the fourth annual eGR North America Awards follows 12 months in which the company has maintained its position as the single supplier of acquisition technology to real-money online casino and poker brands in New Jersey and Nevada. A range of operators in both states use Income Access’ software to track, report and analyze all of their marketing channels – offline, online and mobile – as well as affiliates.

The award, which was collected at the awards ceremony by Income Access’ Sarah Robertson, Head of Business Development, and Geoff Smorong, Head of Account Management, also acknowledged the technology’s ubiquitous acquisition role for US daily fantasy sports (DFS) brands and advance depositing wagering (ADW) sites for horse-racing. The platform powers the affiliate programs of DFS market leaders FanDuel and DraftKings and is also used to manage the programs of a wide range of ADWs across the country.

Income Access’ affiliate management services were also recognized by the latest award. The company manages the Caesars Interactive affiliate program, which covers the New Jersey-facing and brands and the Nevada and New Jersey-focused sites.

The affiliate team supported Michigan Lottery’s launch in January 2018 of the US state lottery industry’s first affiliate program, which was powered as well as managed by Income Access. Earlier this month, the team extended its presence in the US lottery space by launching an Income Access-powered affiliate program for Pennsylvania Lottery’s new iLottery offering.

As well as the company’s marketing support for state lotteries, the award also acknowledged the suite of additional digital marketing services Paysafe’s Income Access has provided to US gaming companies. These include media buying, app store optimization (ASO), search engine marketing (SEM), social media marketing and content marketing.

Tara Wilson, General Manager, Income Access, Paysafe Group, said: “Over the last year, our marketing technology and services have achieved significant growth in the customer bases of US iGaming and iLottery brands. We’re honored to receive our latest eGR North America award and the industry recognition that it represents. In the post-PASPA American landscape, we look forward to continuing to play a pioneering part in customer acquisition for the gaming and lottery industries.

For more information, contact Income Access.


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Gambling in the USA

Michigan Lottery Launches Affiliate Programme with Income Access



Reading Time: 4 minutes

Affiliate programme, the first US-State operated online lottery to be propelled by the Income Access platform.

Montreal, QC. 8th January 2018 – Michigan Lottery, the company that offers numerous on-line and scratch-off games and prize prospects to the players has introduced an affiliate programme with Income Access, Paysafe’s marketing technology and services provider. The affiliate programme is a pioneer among US lotteries, and will be equipped through Income Access’ tracking and analytics platform.

Michigan Lottery holds the privilege of being a robust and well-flourished brand. Since 1972, the Michigan Lottery has donated over $21 billion to foster public education, and more than $900 million in the fiscal year, 2017. As a state agency with the potential to generate nearly $3 billion a year, they are well equipped to extend robust CRM and player retention programmes.

In 2014, Michigan Lottery enlarged their traditional sales to online game offerings. Every week the players get to win millions of dollars online in prizes, playing both draw and instant win games including Mega Millions, Powerball, Instant Keno, Cashword, and Queen of Diamonds to name a few. The iLottery net gaming revenue currently adds up to approximately $7 million through monthly games, Michigan Lottery thus claims to be the swiftest growing iLottery programme of its kind in the US.


The Income Access platform integration enables the members of the Michigan Lottery affiliate programme to advance one of the US’ most popular and prosperous iLottery brands. With the privilege of being a four times winner of the eGaming Review’s B2B ‘Affiliate Software’ award since 2013, the Income Access platform features futuristic ad targeting potentials based on geo-location and other criteria.

Through the incorporation of highly committed affiliate managerial support, the successful endorsement and promotion of the brand became very viable; with an in-house creative team charged with maintaining a consistent flow of new and custom assets, strong player incentives and affiliates with key resources aiding the promotion. One such instance being a 50% bonus credit on first-time deposits up to $100 free, which would reward a $200 purchase with a $100 bonus.

The affiliate programme will cap at 20% revenue share, based on 20+ player acquisitions per month.

Amanda Perkins, the Digital Marketing & Analytics Manager at Michigan Lottery, said: “Michigan Lottery is the most successful online lottery program in the United States and growth potential is significant with only about 8% of eligible players in Michigan registered to play online. We have partnered with Income Access to launch our affiliate programme given the company’s excellent reputation in the affiliate marketing space. We expect this affiliate programme to open a new pathway to acquiring players and play a key role in the Lottery’s overall player acquisition strategy.”

Lorenzo Pellegrino, CEO of the Income Access and Digital Wallets at Paysafe, added: “Michigan Lottery is an important partnership as we look to extend our influence in the iLottery vertical beyond Europe. The brand’s stature and long history of success provide a unique opening for affiliates looking to broaden their player base.”

For more information regarding the partnership and programme launch, please contact Michigan Lottery.


About Michigan Lottery
Michigan Lottery claims to be the most triumphant iLottery launched in North America. With the merging of robust responsible gaming tools and resources, Michigan Lottery has put forward a successful portfolio of over 50 online Instant games since their August 2014 launch. In early 2016, they rolled out four draw-based games followed by the introduction of sophisticated payment and promotion solutions that incorporate significant retail base with the digital business. Michigan is very proud of the data-driven culture that has been created to enhance their online programme and it is the dedication of the staff and their commitment to delivering a great digital experience to Michigan Lottery players that keeps the digital business flourish.

About Income Access

Income Access is a technology company, founded in 2002 that affiliates network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.

Income Access was acquired in September 2016 by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include Betfred, Bet Victor, BGO Group, Caesars Interactive, Coral, Gala Interactive, IGT’s Lottomatica, Jackpotjoy, Lottoland, Pinnacle, PMU, Sportingbet, Stan James and TwinSpires.

Follow Income Access on Twitter/ LinkedIn/ Facebook / Press Room / Content Hub

About Paysafe

Paysafe is an advanced global provider of end-to-end payment solutions. Their core objective is to equip businesses and consumers to connect and transact uninterrupted via their industry-leading potentials in payment processing, digital wallets and online cash solutions. Delivered by means of an integrated platform, their solutions are propelled towards mobile-initiated transactions, real-time analytics and the convergence between bricks-and-mortar and online payments. With over 20 years of online payment experience, a combined transactional volume of US $48 billion in 2016 and over 2,300 staff located in 12 global locations, Paysafe connects businesses and consumers throughout 200 payment types in over 40 currencies around the world. For more information, visit

Follow Paysafe on Twitter / LinkedIn / Google + /

Contact Information
Jaime Guerra
Affiliate Program Manager

NeoPollard Interactive


Amanda Perkins

Digital Marketing & Analytics Manager

Michigan Lottery

+1 5175806010

Email: [email protected]
Affiliate Page:
Affiliate Registration Page:


Nick Say
Communications Manager
Income Access, Paysafe
Tel. +1 5148498595
Email: [email protected]

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Conferences in Europe

Income Access to Exhibit at 2017 Summit of iGaming Malta – SiGMA



ncome Access to Exhibit at 2017 Summit of iGaming Malta
Reading Time: 2 minutes

Digital marketing solutions provider will send key team members to annual iGaming event

Income Access, Paysafe’s digital marketing technology and services provider, has announced that it will be exhibiting at this year’s Summit of iGaming Malta (SiGMA). The event will be held at the Malta Fairs & Convention Centre (MFCC), Ta’ Qali, Malta, from 22nd to 25th November.

Sarafina Wolde Gabriel, Vice President of Strategy & Operations; Jonathan Vintner, Global Head of Sales; and Melissa Del Gaudio, Director of Account Management, will be located at stand #191, where they will showcase the company’s range of digital marketing solutions, including its mobile app-tracking and Ad Serving tools.

Paysafe’s Income Access team will offer attendees a demo of its affiliate software platform, which has won eGR’s ‘Affiliate Software’ B2B award four times since 2013 and supports Income Access’ corresponding affiliate network. The team will also promote its full range of marketing services, including SEM, web design, media buy services, marketing audits and content marketing.

SiGMA, which is now in its fourth year, will feature four different conferences with more than 60 speakers, and play host to over 100 exhibitors. This year’s summit is also expected to see more than 5,000 participants.

The event comes near the end of 2017, a successful year for Income Access. The company celebrated its 15th year in the affiliate marketing industry and collected a third consecutive “Acquisition & Retention Partner of the Year” award at the eGR North America Awards in April.

Wolde Gabriel said: “SiGMA is an excellent opportunity for iGaming brands across Europe to get up to speed on industry trends, which is particularly important at this time of the year when teams are planning their 2018 digital marketing strategy.

We’re looking forward to exchanging insights with fellow iGaming professionals, building new relationships and catching up with our existing partners.

To schedule a meeting with the team in Ta’ Qali, please contact Income Access.

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