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Five technology trends reshaping online gambling

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Data science, artificial intelligence, IoT, blockchain and VR to strongly impact this dynamic sector

 

Acapture, a global, data-driven omnichannel PSP, has published the findings of its latest research, exploring Consumer technology and the future of online gambling. The report reveals how the biggest consumer technology trends will influence the internet gambling industry over the next four years.

The research found that the value of the online gambling sector is estimated to reach USD 59.79 billion by 2020, one of the crucial factors of this success being the quick and effective way the industry has adapted to advances in consumer technology. The five trends analyzed in the report are data science, artificial intelligence, IoT, blockchain and virtual reality (VR).

Data analytics brings the opportunity for gambling operators to develop more personalized offers and highly targeted marketing campaigns. Artificial intelligence is rapidly improving customer service in the online gambling industry, with the creation of smarter, more ‘human’ chatbots. The increasing number of wearables and smart technology devices is expected to create more consumer data collection points, successfully combining online and offline operations with greater ease than before. Blockchain technology is expected to improve customer trust in both payment security and the integrity of online games. Ultimately, VR is the most exciting channel for online gambling at the moment, enabling consumers to experience gambling in a way that no other online channel could before, offering a complete, immersive journey.

Cheng Liem Li“In a dynamic and exciting industry like online gambling”, said Cheng Liem Li, Chief Commercial Officer at Acapture, “one must keep up with the latest innovation in consumer technology as it has a direct impact on the way consumers like to bet. Technology trends such as data science, artificial intelligence, IoT, blockchain and virtual reality will bring online gambling to an entire new level, with immersive experiences for consumers and more insight and support tools for operators, helping them deliver improved offerings.”

A detailed overview of how these technology trends will impact the industry can be found in the latest Acapture report, Consumer technology and the future of online gambling, available here.

 

 

About Acapture

Acapture is the subsidiary company of Payvision, one of the world’s fastest growing global card acquiring networks. Licensed as a payment institution by the Dutch Central Bank, Acapture combines with Payvision to maximize the revenues of merchants and help them grow their business globally through a complete data-driven omnichannel payment solution, capable of managing a payment at every stage, from checkout to fund collection to settlement.

Together with its parent company, Payvision, Acapture, was awarded Best PSP at the 2017 MPE Awards in Berlin, and it specializes in maximizing revenue for merchants and marketplaces with international ambitions. Acapture’s system features SlicePay for simplified allocation of funds to multiple parties from a single transaction, data science management for improved authorization rates, a one-day integration using one RESTful API, flexible, consolidated reporting, a streamlined reconciliation process, global card acquiring and the ability to handle 80+ of the most popular alternative payment methods and 160+ transaction currencies.

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Conferences in Europe

Your Platform, Your Way: GR8 Tech Presents Customized iGaming Solutions at SiGMA Europe

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Your Platform, Your Way: GR8 Tech Presents Customized iGaming Solutions at SiGMA Europe
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GR8 Tech, an award-winning high-performance sportsbook and iGaming platform provider, will exhibit at SiGMA Europe on November 11-14, delivering a more exciting experience than ever before. Attendees can visit GR8 Tech at booth 2163, featuring an immersive, enhanced setup with a second floor dedicated to VIP meetings.

The business-focused team will showcase GR8 Tech’s ecosystem of solutions, including the flagship GR8 Sportsbook, the GR8 Casino, and a range of innovative standalone products such as CRM, Sportsbook iFrame, Feed, and Payment Gateway. Live demos will also be available, giving visitors a firsthand look at the capabilities and potential of GR8 Tech’s cutting-edge technology.

GR8 Tech will demonstrate the customization capabilities of its GR8 Sportsbook, highlighting the value it delivers to operators through a variety of options, including platform customization with widgets, geo presets, margin management, and more. Attendees will learn how GR8 Tech’s advanced recommendation models enhance the sports betting experience by offering personalized suggestions for events, bets, and content tailored to player preferences. GR8 Tech’s team will also show how operators can customize their platform with features like widgets, providing greater flexibility and control to optimize the user experience.

Secure your meeting with GR8 Tech in advance and explore how its high-performance, geo-tailored technology can elevate your iGaming operations.

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A-Leagues extends with Stats Perform, adds Opta Stream and Opta Search to deepen fan engagement and grow sponsor inventory for men’s and women’s competitions

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The A-Leagues, the top level of football in Australia and New Zealand, has extended its official media data partnership with sports AI and tech giant Stats Perform and added the new Opta Search and Opta Stream to unlock new sponsor inventory and deepen engagement for fans of its flagship men’s and women’s competitions.

Stats Perform’s trusted Opta data feeds, widgets and tools will continue to power A-Leagues’ official fan platforms including aleagues.com.au, the Official A-Leagues app and A-Leagues social media channels, including its popular YouTube videos.

The extended partnership sees the addition of Opta Stream, which is set to supercharge fan engagement and sponsorship across A-Leagues’ match centres by providing rolling, automated, sponsored visuals of real-time game stats, live text commentary, milestones and insights, powered by Opta data feeds.

It also includes Opta Search, the third part of OptaAI Studio, Stats Perform’s set of tools to put advanced sports storytelling at the fingertips of sports content professionals. Opta Search will enable A-Leagues’ editors, presenters and communications teams to enrich their coverage with enthralling milestones and insights across games, teams and seasons from Opta’s enormous statistics database.

Stats Perform’s products will be used across the Isuzu UTE A-League Men which begins on October 18, and the Ninja A-League Women which kicks off on November 1.

“Our leagues are rich in stories that Stats Perform and Opta make it easy for us to tell our fans, connecting them more deeply to our teams and players,” said Ned Negus, Chief Commercial Officer at the A-Leagues. “By leveraging Opta’s real-time data, insights and products, our content team will be able to showcase key statistics, player performances and milestones in a visually stunning and informative manner, and our commercial teams are delighted with the additional high quality inventory created for our sponsors.”

“We’re pleased to meet A-Leagues’ requirements for detailed, trusted, reliable data and products to drive fan and sponsor growth across the Isuzu UTE A-League Men and Ninja A-League Women,” said Steve Xeller, CRO at Stats Perform. “I’m particularly excited about their addition of Opta Stream and Opta Search – they’re among our newest AI-powered products and have already broken records for customers in Europe, boosting them to the top of search engines and attracting enormous user numbers. We can’t wait to see what they achieve for A-Leagues,” he added.

Opta Search is part of Stats Perform’s new OptaAI Studio, which also comprises Opta Graphics and Opta Live, used by pro teams, colleges, media and broadcasters across the world.

Together with Opta Stream, Opta Search leverages Stats Perform’s detailed, trusted Opta data feeds to help tell more vivid stories and uses automation and AI to empower large and small teams to be more productive, whilst growing sports audiences and sponsors.

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Conferences in Europe

SOFTSWISS Invites Partners to ‘Grab Success’ Together at SiGMA Europe

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Vitali Matsukevich, Chief Operating Officer at SOFTSWISS
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SOFTSWISS, an international tech company with over 15 years of experience in iGaming, announces its participation in the SiGMA Europe Summit 2024. 

SiGMA Europe Summit will be held in Malta at the Malta Maritime Hub from 12 to 14 November. With 1,000 exhibitors, the event will host 27,000 delegates from the iGaming industry and beyond.

Creative Concept

After a resounding celebration of its Grand Anniversary in Portugal, SOFTSWISS is returning to Malta with the award-winning concept, ‘Grab Success in iGaming’. The campaign’s slogan fully reflects the industry’s rapidly evolving character. SOFTSWISS incorporated the Maltese crab, inspired by the region’s natural beauty, as a striking visual element in its marketing campaign. This creative approach was recognised and rewarded at the prestigious EGR Marketing and Innovation Awards 2024. 

Innovations 

During the SiGMA Europe Summit, SOFTSWISS will showcase three new innovative solutions alongside its other well-established products.  Recently launched products include the Lotto Software, the Retail Betting Solution, and the Horse Racing Module. Additionally, Affilka by SOFTSWISS’ team will reveal a new feature for its affiliate software – Geo-Distributed Redirect Application

Vitali Matsukevich, Chief Operating Officer at SOFTSWISS, shares: “Working at the heart of the industry, in Malta, for many years, SOFTSWISS see the SiGMA Europe Summit growing and constantly bringing together industry leaders, experts, and prominent players in the market. SOFTSWISS looks forward to meeting its partners and friends at the last big event of the year to finalise current projects and prepare a basis for next year’s collaborations”.

Public Speaking 

During the SiGMA Europe Summit, SOFTSWISS experts will also share their profound professional experience. Vitali Matsukevich will shed light on the important theme ‘How to choose a secure and safe crypto casino’ for those who want to learn more about selecting a trustworthy crypto casino by focusing on licensing, security, and spotting red flags.

Partners and potential clients can book a meeting with the SOFTSWISS team at the company’s stand 2145 via the link to discuss mutual projects and the newest iGaming trends.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

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