The Gamingtec marketing team attended the MAC 19 Kyiv Affiliate Conference, which took place in the Ukrainian capital on the 10th October. The event brought together representatives of leading companies in the iGaming industry, media buyers and affiliates, and provided great networking opportunities to all participants.

The conference was devoted to such topics as targeting and running traffic from social media, media buying with minimal resources, working with unpopular GEOs, etc. More than 2,000 attendants took part. Olga Stoyan, Chief Marketing Officer (CMO) of Gamingtec, commended the organisation of the event and said the conference satisfied her expectations. In her own words:

It is very important for us to keep up with trends in affiliate marketing. We need to optimize a conversion funnel on our platform and we expect affiliate marketing to help us with it. End customers attracted by affiliates pass several main stages: registration, playing, money withdrawal. Thus, we should optimize UX and UI for all the core components: user-friendly registration forms, customized display of the games, and a huge variety of payment systems integrated into our platform. Collaborating with affiliates on such conferences, we learn what may kill traffic conversion and which types of sales funnels are the most productive.

The Gamingtec CMO added:
Instead of theory of marketing, this conference focused rather on best practices, user experience and case studies. Specialists who generate traffic on an everyday basis shared their insights. Most of them were talking about social media, messengers and mobile applications, because 80% of players use mobile devices, according to statistics.

It is important to meet potential partners in person in the iGaming industry. International conferences inspire confidence and provide lots of opportunities for collaboration and networking. Stoyan stated, ‘I was impressed by the level of MAC 19. The event was well-organized, exhibition and market zones were prepared carefully’.

The shortlist for the inaugural SEG Awards is now live. See who has the chance to win in the 26 categories at European Gaming Congress 2019 Milan.

It has been quite an interesting battle during the online public voting stage for the inaugural Southern European Gaming Awards (SEG Awards 2019) which takes place during the European Gaming Congress (EGC).

On the 8^th of November at Radisson Blu Hotel Milan, delegates will have the opportunity to decide the winners from the 26 categories in a final voting stage.

You can register here or view the agenda here!

The team has filtered out the database via the special logs and have found several categories in which more than 5 companies have advanced to the shortlist due to the same amount of votes received as their competitors. You can find the full list of shortlisted companies below:

(1/26) (Affiliates): Best Bingo Affiliate 2019 (shortlist)

• BINGO REVIEWER (LCB)
• NO DEPOSIT BINGO (LCB)
• ASKGAMBLERS
• XLMEDIA
• LITTLE STAR MEDIA

(2/26) (Affiliates): Best Casino Affiliate 2019 (shortlist)

• BLEXR
• RAKETECH
• GAMBLING.COM GROUP
• BETTER COLLECTIVE
• LCB (LATEST CASINO BONUSES)

(3/26) (Affiliates): Best Sports Betting Affiliate 2019 (shortlist)

• FOOTBALL BET EXPERT
• RAKETECH
• ODDSCHECKER
• BETTER COLLECTIVE
• XLMEDIA

(4/26) (Operators): Best Bingo Operator 2019 (shortlist)

• REPLATZ
• WINTOTO
• LOTTOMATICA
• UNIBET
• STARVEGAS

(5/26) (Operators): Best Lottery Operator 2019 (shortlist)

Special case, equal amount of votes

• REPLATZ
• LOTTOMATICA
• STARCASINO
• EUROBET
• WINTOTO (6.07%)
• PLANETWIN365 (6.07%)

(6/26) (Operators): Best Casino Operator 2019 (shortlist)

Special case, equal amount of votes

• STARCASINO
• SNAITECH
• CODERE
• SISAL
• VIDEOSLOTS (3.86%)
• BETSSON (3.86%)

(7/26) (Operators): Best Sports Betting Operator 2019 (shortlist)

• REPLATZ
• PLANETWIN365
• 1XBET
• BETANO PORTUGAL
• SCOMMESSEITALIA

(8/26) (Operators): Best Customer Support in Casino 2019 (shortlist)

Special case, equal amount of votes

• EUROBET
• STARCASINO
• BETSSON
• LUCKIA (3.69%)
• CODERE (3.69%)
• PLANETWIN365 (3.69%)
• REPLATZ (3.69%)
• LEO VEGAS (3.30%)

(9/26) (Operators): Best Customer Support in Sports Betting 2019 (shortlist)

Special case, equal amount of votes

• PLANETWIN365
• SNAITECH
• MARATHONBET
• REPLATZ
• 1XBET (3.97%)
• MARCAAPUESTAS (3.97%)

(10/26) (B2B – sports): Best Sports Betting Innovation 2019 (shortlist)

Special case, equal amount of votes

• INPLAYNET
• ALTENAR
• INSPIRED GAMING
• DIGITAIN
• KAMBI (5.06%)
• NSOFT (5.06%)

(11/26) (B2B – sports): Rising Star in Sports Betting Technology 2019 (shortlist)

• INPLAYNET
• ALTENAR
• GIG (GAMING INNOVATION GROUP)
• BETINVEST
• DIGITAIN

(12/26) (B2B – sports): Best Overall Sports Betting Provider 2019 (shortlist)

• SBTECH
• INPLAYNET
• ALTENAR
• DIGITAIN
• SG DIGITAL

(13/26) (B2B – sports): Best Mobile Betting Provider 2019 (shortlist)

• INPLAYNET
• BETCONSTRUCT
• ORYX GAMING
• DIGITAIN
• BEST GAMING TECHNOLOGY (BGT – PLAYTECH)

(14/26) (B2B – sports): Best Overall eSports Service Provider 2019 (shortlist)

• ULTRAPLAY
• INBET GAMES
• ESPORTS ENTERTAINMENT GROUP
• BTOBET
• ABIOS GAMING

(15/26) (B2B – sports): Best Overall Virtual Sports / Fantasy Sports Provider 2019 (shortlist)

• GOLDEN RACE
• INSPIRED GAMING
• NSOFT
• GLOBAL DAILY FANTASY SPORTS INC
• SPORTRADAR

(16/26) (B2B – sports): Rising Star in the Virtual Sports / Fantasy Sports 2019 (shortlist)

Special case, equal amount of votes

• GOLDEN RACE
• NSOFT
• GLOBAL DAILY FANTASY SPORTS INC
• FSI – FANTASY SPORTS INTERACTIVE (8.80%)
• KIRON INTERACTIVE (8.80%)
• INSPIRED ENTERTAINMENT (8.50%)

(17/26) (B2B – casino): Online Casino Innovator 2019

• INPLAYNET
• TOM HORN GAMING
• WORLDMATCH
• AMUSNET GAMING
• HABANERO

(18/26) (B2B – casino): Rising Star in Online Casino Technology 2019 (shortlist)

Special case, equal amount of votes

• INPLAYNET
• EVOLUTION GAMING
• EGT INTERACTIVE
• WAZDAN (3.73%)
• IGAMINGPLATFORM (IGP) (3.73%)
• TOM HORN GAMING (3.57%)

(19/26) (B2B – casino): Best Online Casino Provider 2019 (shortlist)

• INPLAYNET
• NETENT
• SWINTT
• PLAY’N GO
• WORLDMATCH

(20/26) (B2B – casino): Best Slots Provider 2019 (shortlist)

• PLAY’N GO
• INPLAYNET
• WAZDAN
• NETENT
• WORLDMATCH

(21/26) (B2B – casino): Best Live Casino Provider 2019 (shortlist)

Special case, equal amount of votes

• WIREX/PORTOMASO GAMING (9.26%)
• NETENT (9.26%)
• EZUGI (9.26%)
• VIVO GAMING (8.73%)
• AUTHENTIC GAMING (8.73%)
• EXTREME LIVE GAMING (8.73%)
• EVOLUTION GAMING (8.73%)
• EVERYMATRIX (7.94%)
• BETCONSTRUCT (6.88%)
• XPROGAMING (5.29%)

(22/26) (Connected): Best Overall Payment Service Provider 2019 (shortlist)

Special case, equal amount of votes

• PAYSAFE
• TRUSTLY
• WORLDPAY (8.90%)
• EURO PAYMENT GROUP (8.90%)
• WIRECAPITAL (8.70%)
• HIPAY (8.70%)
• KALIXA ACCEPT (5.80%)

(23/26) (Connected): Best iGaming Service Provider 2019 (Translation and Localization, Hosting Services, Consultancy, Marketing) (shortlist)

Special case, equal amount of votes

• ALL-IN GLOBAL
• ISOFTBET
• NETSHOP INTERNET SERVICES
• IFORIUM
• BETCONSTRUCT – SPRINGBME (5.93%)
• DIGITAL CHOO (5.93%)

(24/26) (Connected): Best Testing Laboratory 2019 (shortlist)

• BMM TESTLABS
• GAMING LABORATORIES INTERNATIONAL(GLI)
• QUINEL
• ECOGRA
• SLOVENIAN INSTITUTE OF QUALITY AND METROLOGY (SIQ)

(25/26) (Connected): Best Support for Responsible Gambling 2019 (shortlist)

• INPLAYNET
• NETENT
• MICROGAMING (13.99%)
• BF GAMES (13.99%)
• ORYX GAMING
• SG DIGITAL

(26/26) (B2B – casino): Best Mobile Casino Provider 2019 (shortlist)

Special case, equal amount of votes

• GAMEART
• NETENT
• TOM HORN GAMING
• ISOFTBET
• YGGDRASIL (3.75%)
• EVOLUTION GAMING (3.75%)
• QUICKSPIN (3.75%)
• PUSH GAMING (3.75%)

The winners of each category will be decided by a final voting stage which will be available for the delegates attending CEEGC Budapest and will be revealed in the final session of the event.

Shortlisted companies benefit of a 10% discount from the tickets by using the promo code “shortlisted”.

Make sure you take advantage of this unique opportunity of learning and networking with the gambling industry in Europe via the EGC platform every year.

Register here!

Browse the official event website here:  www.europeangamingcongress.com

Mid October will be a time for one of the biggest gambling affiliate exhibitions to take place in Lisbon. iGB Affiliate Lisbon has become part of the iGB events organized by Clarion and the event is expected to bring over 1200 visitors and unite them all under one roof and one brand.

Event consists of conference, exhibition and unique networking opportunities. The exhibitors are expected to be focusing on attracting affiliate´s attention more than ever and Endorphina, the ambitious game provider brand is among them. Company will be taking their top sales managers and also company´s recently established CEO Jan Urbanec.

The company has shared that their stand is going to be the center of attention, located under the number D41, it should be offering a unique experience and fun for visitors such a as do games in provider´s game portfolio.

Endorphina has paid a great attention to affiliates and affiliate marketing related events recently and their presence continue strong in following months with more events scheduled.

„We try to identify the key affiliates and develop a special business relationship together. All this leads to the fact that affiliates will have most of materials about our games for free and also customized to their needs. We believe in affiliate´s influence on players and casinos and we are here for this trend,“ says Jan Urbanec, CEO of Endorphina. He has recently spoken about this topic during his presentation in Kyiv Affiliate Conference too.

Do you have your trip to Lisbon planned yet? Make sure too book a meeting with Endorphina representatives via dedicated landing page: https://endorphina.com/igb-live-lisbon.