17-19 SEPTEMBER Enada Rome
Unique Stop in Italy on BtoBet’s TECHNIFYING IGAMING TOUR 2017
Italy is the second biggest regulated market in Europe and is ready to become ever more competitive for the awaited release of 120 new online licenses and also for some new emerging trends.
In August 2017, Sports betting showed an increasing trend towards mobile with +89% growth compared to 2016 and players demonstrated a strong interest in mobile, doubling their budget for playing and betting with their smartphones.
To have a deeper insight, download the White Paper “News for the Italian market. How to emerge from the homologation and make your offer different!”
Another interesting aspect concerns the gambling preferences of the users in the country:
- 43% of player prefer casino games
- 34% sports betting
- 3% covering the rest of the gambling offer, poker included.
Davide Ruggeri, Head of Sportsbook of BtoBet, commented: “Behind these numbers, is hidden a new client-player which requires new ways to attract his attention, different product proposals and high-quality offers.
From this point arises the operators’ need to adapt to the necessity of the new mobile gaming frontier and to online and retail as well. How? By improving their offer and – above all – the player’s experience.”
In Rome, Ruggeri will show operators how BtoBet’s clever and flexible platform allows them to manage their “.it” business, retail and online, easily.
To book a meeting, write to [email protected]
BtoBet is a pioneer in new technologies for iGaming operators and the betting industry by using technological intelligence as its main base for its products. It offers unique, customisable, secure and flexible cloud based systems delivering unprecedented capabilities to drive sportsbook and iGaming business. BtoBet has offices in Macedonia, Italy and Malta. The Technical team of the company is in Skopje and has an ever-growing team of developers. BtoBet’s dynamic Sportsbook team operates from Rome, whilst Malta hosts the commercial and marketing centre.
World Cup Betting Report Highlights Opportunities to Heighten Player Engagement
Leading sportsbook supplier BtoBet, has published its latest Industry Report focusing on the upcoming World Cup which will be a unique sports event from a number of perspectives.
Not only will this be the first World Cup to be hosted in the Middle East, but for the first time in tournament history this major event will take place during winter time, with leagues around the world taking a winter break allowing the national teams to take part in this prestigious tournament.
These unique set of circumstances will feature back-to-back sports events which will also characterise the post-tournament phase, with domestic leagues resuming after only a handful of days after the Final takes place.
What this does is create a unique opportunity for bookmakers to acquire players and retain their engagement post-tournament by providing a content offering and betting products which are scalable beyond the World Cup.
BtoBet’s “World Cup Betting Focus” also analyses bookmakers’ needs and requirements to leverage the landscape the unique events surrounding this year’s tournament, and how to increase the ARPU by heightening player engagement during and in the post-tournament phase.
The report focuses particularly on the need for bookmakers to:
• Have a solid pre-match and live offering
• Maximise the stacking of matches
• Provide a localised World Cup offering to fill the gaps between events
• Have at their disposal data-driven tools to maximise player engagement
BtoBet Signs Deal with Long Island
Aspire Global’s BtoBet has signed an agreement with entertainment company Long Island to power its LatAm-focused “Smashup” brand. Smashup is amongst the first partners to be powered by BtoBet’s cutting-edge sportsbook platform via its native integration on Pariplay’s Fusion aggregation platform.
The native integration of the Neuron 3 sportsbook on the Fusion platform addresses operators’ pain points particularly those relating to a long time-to-market due to the complex nature of integrating a quality third-party sportsbook platform, and the challenges associated with multiple platform integrations.
Through this agreement, apart from providing access to its high-powered sportsbetting platform, BtoBet will also be providing expert risk management, and a vast portfolio of pre-match and live sports events on a monthly basis.
“I am pleased to welcome Smashup to BtoBet’s large family, particularly because it is one of the first brands utilising BtoBet’s sportsbook platform via Pariplay’s FusionTM platform. Not only is this an industry-first approach for operators to gain access to a quality sportsbook in a very short time-to-market, but furthermore it removes all the complexities which typically accompany the integration of multiple platforms. I am positive that BtoBet’s Neuron 3 sports betting platform, in parallel to our risk management services, will be key in the brand’s target of increasing its marketshare in the LatAm region,” Dima Reiderman, Chief Operating Officer at BtoBet, said.
“We are pleased to partner with an experienced partner such as BtoBet, which has a proven track record in South America. I am also highly satisfied with the simplified integration of the sportsbook platform, a process that would usually require a significant investment for an operator in terms of financials, technical and human resources. I am positive that together with BtoBet Smashup’s brand will maintain its growth trajectory and eventually increase its regional presence,” Justin Wong, COO of Long Island, said.
“UK BETTING FOCUS” ANALYSES GROWTH OF SPORTS BETTING VERTICAL AMID INCREASING PLAYER ENGAGEMENT
Leading sportsbook provider BtoBet has published a new Industry Report focusing on the bustling online UK betting and gambling maket.
The “UK Betting Focus” analyses sports betting as one of the most popular forms of online betting in the market, and the different levels of engagement of the local punters.
BtoBet’s Report also details how the market has evolved over the past couple of years, and how the country has established itself as the leading market in Europe.
More specifically the “UK Betting Focus” gives an in-depth insight of the market specifically regarding:
• Sports betting vertical market share in comparison to other verticals
• Segmentation of the sports betting vertical;
• The growth of sports betting in terms of GGR;
• Active players;
• Sessions Lengths
The “UK Betting Focus” is available for free and can be accessed on BtoBet.com.
Want to get in-depth information regarding the UK iGaming industry’s potential? Get in touch with our local experts on [email protected]
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