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Lagardère Sports And Entertainment Launches Global Partnership Marketing Agency, Lagardère Plus

George Miller

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Lagardère Sports And Entertainment Launches Global Partnership Marketing Agency, Lagardère Plus
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Lagardère Sports and Entertainment has launched Lagardère Plus, a global agency with a mission to transform traditional brand sponsorships into highly inventive and impactful marketing platforms.

 

The new agency incorporates Lagardère Sports and Entertainment’s existing global consulting businesses, including agencies akzio! and Zaechel Int. in Germany, and Sponsorship 360 in France, all of which will be rebranded as Lagardère Plus.  It will add new strategic, creative, digital and analytics capabilities and move beyond Lagardère Sports and Entertainment’s long-established strength in the worlds of sports and entertainment, connecting clients to partnership opportunities of all kinds.

From sports, music and entertainment, to culinary and cause marketing, Lagardère Plus will help brands and properties get the attention they need in a distracted world,” said Andrew Georgiou, Chief Executive Officer, Lagardère Sports and Entertainment. “As media fragmentation affects many of the marketing channels that CMOs have relied on for decades, partnership marketing becomes absolutely vital for brands to connect with their audiences. Lagardère Plus combines global expertise and experience with highly knowledgeable local teams to deliver exceptional results.

With established offices in BerlinDallasFrankfurtHamburg, Hong Kong London, ManchesterMunich, New York, ParisSingaporeShanghai, and Tokyo, Lagardère Plus comes to market with a roster of blue-chip clients who are highly active in the partnership marketing space, including BMW, Bridgestone, Citibank, Danone, EA Sports, Epson, Hyundai, Lacoste, MetLife, MetroPCS, Veuve Clicquot, and ZTE.

Along with Andrew Georgiou, Lagardère Plus will be led by its global consulting team, including Andrew N. Pierce, Global President; Jonathan Isaac, Chief Strategy Officer; Kern Egan, President, Americas; Tim Frith, Head of Consulting in the U.K.; Hervé Bodinier, Executive General Manager in FranceOlaf Bauer, Managing Director in Germany; and Malcolm Thorpe, Vice President, Business Development in Singapore.

Lagardère Plus will continue to explore strategic acquisitions in key global markets to deliver ever more impactful partnership marketing. And as part of that effort, it has acquired Brave, a London-based agency with an impressive track record in developing and delivering creative campaigns for global brands including Amazon Prime, Brown Forman, and Greenpeace.

 

About Lagardère Sports and Entertainment

Lagardère Sports and Entertainment is a leading sport and entertainment agency, with a global network of local experts dedicated to delivering innovative solutions that meet our clients’ needs. We believe sport and entertainment inspire emotions and passion that are essential to enrich people’s lives and generate powerful collective experiences. At Lagardère Sports and Entertainment, we dedicate our expertise and passion to provide our clients with privileged access to the infinite opportunities of sport and entertainment. Lagardère Sports and Entertainment has more than 1,700 employees worldwide and 50 years of experience in sport.  For more information on Lagardère Sports and Entertainment, visit www.lagardere-se.com.

 

About Lagardère Plus

Lagardère Plus is a global agency with a mission to transform traditional brand sponsorships into highly inventive and impactful marketing platforms. Plus has the expertise, experience and privileged access of a global leader in sports, entertainment, media and lifestyle. We understand brands, fans and properties – and the dynamics between them – better than anyone. Whether your business is new to partnership marketing or a highly-experienced player, we hope to take you somewhere new. Lagardère Plus is part of Lagardère Sports and Entertainment, a company with more than 1,700 employees worldwide and 50 years of experience. For more information, check out www.lagardere-plus.com .

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Gambling in the USA

Delaware igaming industry performs well in January

Niji Ng

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Delaware igaming industry performs well in January
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The Delaware Lottery’s financial results have shown that igaming performed robustly on the financial front in January 2019, by posting a 57.9 per cent increase in revenues year-on-year.

Revenue rose to $279,541 (£217,970/€247,999), showing a 11.2 per cent month-on-month from December last year.

Players wagered $7.4m across the state’s three licensed igaming sites in January 2019, which represented a 65.5 per cent year-on-year advance, but a 27.7 per cent fall from the $10.3m staked in December 2018. Players won a total of $7.2m during the month.

Video lottery accounted for $190,223.44 of total monthly revenue, a 68.0 per cent share, followed by table games, which contributed a further $66,982.14. Poker rake and fees, on the other hand, contributed just $22,335.51.

Player registrations also grew significantly in January, up 117.3 per cent to 578.

The majority of revenue was generated by Dover Downs, which saw its more than double from $48,215.61 in the prior year to $139,816.37, with 233 players registering to play over the month.

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Industry News

Move to privatise Holland Casino extended

Niji Ng

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Move to privatise Holland Casino extended
Photo Source: hollandcasino.nl
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The move to privatise state-owned Holland Casino in the Netherlands has been postponed to 2020. The country’s justice minister Sander Dekker cancelled the vote for privatisation because of many objections that the measure suffered in the Senate.

The Financieele Dagblad said that senators are concerned about the fact that privatised casinos may encourage gambling and are worried about the way that the government was planning to proceed with the privatisation process, Dutch News informed.

The original plan included the selling of 10 of the 14 branches under the Holland Casino name, while the other four locations would be sold as a group. The cabinet from the Netherlands is also considering opening up the casino market to new providers and offer two licences.

Justice minister Dekker has until June to come up with a new proposal, present it to the senate and gain backing. “We may adapt the law, withdraw it altogether or go for a vote after all,” Dekker said in a note to senators.

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Industry News

888 appoints Andrew Anthony as Responsible Gaming Director puts responsible gambling at forefront with appointment

Niji Ng

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888 appoints Andrew Anthony as Responsible Gaming Director puts responsible gambling at forefront with appointment
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The Gibraltar based gaming solutions developer, 888 Holdings, has appointed Andrew Anthony as its Responsible Gaming Director. He will be overseeing the company’s player protection efforts through the improvement of responsible gaming operations, systems and processes.

He will report to Yaniv Schwartz, SVP Customer Risk Management, who said about the appointment: “During the course of his career at 888, Andrew has gained numerous insights into the behaviour of the Company’s player base.”

“In addition to this, he brings a wealth of quantitative experience and methodology to his new role heading up our Responsible Gaming team.

“888 strives to ensure that those for whom our games are not intended will not be drawn into the gaming environment and that those customers who develop a gambling problem are quickly identified and helped.

“I am looking forward to the successful delivery of the responsible gaming initiatives we have planned and continuing to drive Responsible Gaming culture throughout the organisation.”

Anthony said he is thrilled about the new role: “I am thrilled to take on this role which is at the centre of how 888 operates. In particular, I am looking forward to working together with my industry peers and stakeholders so we can share ideas and promote best practice initiatives.”

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