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Exclusive Interview with Morten Ronde, CEO of the Danish Online Gambling Association (DOGA)



EEG interview with Morten Ronde
Reading Time: 5 minutes

Our colleague, Szaló Réka interviewed a true veteran of the industry, Mr. Morten Ronde 


Morten has 18 years of experience from working in the gambling industry.

His background is in gambling regulation. He started his career in the Danish State Lottery and worked later 12 years as legal counsel for the Danish Gambling Authority. During his time as a regulator he drafted the Danish online gambling reform that allowed for open licensing of betting and online casino operators in Denmark. The Danish gambling model is still considered one of the best gambling regimes in the world and has inspired many countries to adopt similar regulation.

Morten received the ”European Regulator of the Year Award” in 2010 from the International Masters of Gaming Law.

Since 2012 Morten has been working in the private sector of the gambling industry and has been advising clients in all sectors of the industry on regulatory affairs issues.

Morten acts as CEO of the Danish Online Gambling Association (DOGA), a trade association for online gambling operators in Denmark and as Director of Education and Association Development of the International Masters of Gaming (IMGL), the pre-eminent global gambling law network.


Mr. Rønde, thank you very much for being available for this interview and answering our questions.
You have 18 years of experience working in the gambling industry. My first question would be: what is your opinion about the European gambling industry in general? What differences or similarities, problems arte there, that worth talking about?

Ronde: In some ways, the gambling industry has not changed much since I started working in it. It is still the same overarching concerns that all countries have when they license gambling: Prevention of crime, player protection and raising revenue for the States. The type of products that the industry offers are also the same but obviously the technical evolution has impacted the way the products are offered and to whom they are offered. Regulatory compliance plays a much bigger role today than it did 18 years ago and looking forward, I believe ever increasing regulatory requirements is a great threat to the financial viability of the business.

There was a gambling reform in 2012 in Denmark. Which were the most useful and best changes this reform has brought for this industry?

Ronde: The Danish gambling reform was really a win-win solution. The players got more choice of exciting games and higher payout. The Danish State benefitted from a massive influx in tax revenues. In 2016 the betting and casino market was up to almost €600 mEUR in GGR and the Danish State collected approx. €150 m EUR in various taxes from this market. This makes the Danish market among the best performing markets in Europe.

How much did all these changes contribute to the fact that the Danish gambling model is still considered one of the best gambling regimes in the world, and many countries intend to adopt similar regulations?

Ronde: The numbers speak for themselves. When the numbers for the online gambling market in Denmark are shown to regulators in other European countries they attract a lot of attention. There is still interest in various European jurisdictions in adopting DK-style regulation.

What is your opinion about the legislation framework of the East European countries? Will you please make a short comparison with the situation in Denmark as far as the online gambling industry is concerned?

Ronde: It’s difficult to see the Eastern European market as one – as it would be to see Western Europe as one. The legislative frameworks in the Eastern European countries vary a lot from viable to completely unworkable. Romania, Bulgaria and the Baltic countries have adopted far more liberal approaches and have opened their markets to operators wishing to play by their rules, without imposing exclusionary market entry barriers. Of course, all of the countries have their own issues which makes life a little harder on market entrants.

Czech Republic and Poland have on paper “opened the market” but the conditions set out for operators are so restrictive and cumbersome that it makes little sense for operators to enter these markets. As these countries have not yet been able to create viable markets for operators and local players which means that numbers are not growing the same way as they could.

What do you think about the future of this market particularly in your country and generally in Eastern Europe?

Ronde: Some markets in Eastern Europe are on a good path and seeing growth year on year. Examples of such markets are Romania and Latvia. Other markets need reregulation to succeed. The regulation in the Czech Republic was very disappointing for the industry and it is not likely that it will meet its potential. Hopefully, the Czech Republic, Slovakia and Poland will introduce (re)regulation in the immediate future.

You are one of the main speakers invited to the Mare Balticum (Baltic Sea) Gaming Summit, 2018. What do you intend to speak about, of course without revealing the speech itself, will you please just give an outline of the topic you are going to present?


5. Mare Balticum (Baltic Sea) Gaming Summit, 2018


Ronde: In my speech, I will try to give update on the things that are going on in Denmark and in the Nordics in general and I would like to make a comparison with the latest regulatory trends in the Eastern European countries.

Since 2012 you have been working in the private sector of the gambling industry advising clients in all sectors of the industry on regulatory issues. What are the clients’ most frequent problems, question you can help in?

Ronde: As a former government regulator, my expertise lies in the regulatory field. What I can give my clients is an insight in how regulation works and in best practices for regulation throughout Europe. My clients are operators, suppliers and other service providers on business strategy who need assistance with regulatory compliance or lobbying projects to influence local regulation. Among my clients are also local governments who need training or assistance with understanding best practices in gambling regulation.

Tell us please about your future plans, projects regarding your professional life.

Ronde: I have recently opened Nordic Gambling which is a Nordics facing law firm with two other partners and together we have opened offices in Copenhagen and in Stockholm. We will be focusing a lot on the Swedish market in 2018 and 2019 as it is expected to open for licensing of betting and casino in the near future. With our experience in processing licence applications for operators in Denmark, we believe that we will have a strong platform for assisting gambling operators with being licensed in Sweden.

Who is your favourite actor or actress?

Ronde: I do not have favourite actors or actresses per se. These days I watch much more TV-shows on Netflix and HBO than I watch movies. The latest show I watched was the second season of Stranger Things where Winona Ryder makes a great performance and comeback as actress.

Where would you travel the most in Central Europe?

Ronde: My favorite place in Central Europe is by far Budapest. I really like this city, the climate, the relaxed life-style and the friendly people there.

What is your hobby? What do you like doing in your free-time?

Ronde: In my free time I like watching sports, drinking good wines and enjoying time with my kids, my girlfriend and my friends.

What does success mean to you and do you consider your career a successful one?

Ronde: In all modesty, I think I have done well so far but there are many things to achieve yet. Success is not a goal in itself, for me it is important to have a job that challenges me and allows me to be involved in projects that impact the industry. I think I am very lucky to have a job which enables to me to travel and to work with interesting projects and people from various countries.

What motivates you? What are your sources of energy?

Ronde: Having an interesting and challenging life at work and in private is what motivates me and gives me energy.

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UltraPlay signs deal with WINBET

George Miller



UltraPlay signs deal with WINBET
Reading Time: 2 minutes


B2B iGaming company UltraPlay has signed a deal to provide its multi award-winning eSports betting solution to WINBET, an online betting website operating on the Bulgarian market.

UltraPlay’s eSports product will power up WINBET with its unrivaled coverage of competitive games, pre-match and live odds. WINBET will be one of the few sportsbooks on the Bulgarian market to offer extensive eSports coverage and effectively engage with the new generation of bettors. Combined with UltraPlay’s Hybrid eSports live betting model, real-time data, scores and settlements, WINBET’s players will receive fast and secure betting on eSports.

This partnership further confirms UltraPlay’s leading position in providing eSports betting solutions to sportsbooks across markets.

Mario Ovcharov, CEO of UltraPlay, said: “We are delighted to announce our new partnership with one of the leading licensed operators in Bulgaria. WINBET is a well-known and trusted brand with a rapidly growing sportsbook. We share a common vision for progress and long-term partnership, which will be bonded by eSports as a new and exciting vertical for their players.”

Tsvetin Yordanov, WINBET’s CEO, said: “WINBET is a brand that has always tried to offer the very best and diverse content to its clients. In adding eSports to our betting portfolio, I saw an opportunity to expand our market share by satisfying a newly emerging client demand, while continuing to follow our “brand way”. In order to achieve our goals we knew we had to find a reliable business partner, with a proven and successful product. I am very pleased that we found that partner in UltraPlay and I believe that this is the beginning of a long and very successful partnership.”

Over the last two years, UltraPlay has been awarded with twelve accolades for its overall eSports betting provision. The latest one for eSports Betting Software was received from the International Gaming Awards 2020, which were held in London last week. Following up with the ODDS.GG constant developments, the company has recently released its new web design, aligned with the latest UX/UI design trends.

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Two Members of Bulgaria’s Gambling Commission Face Organised Crime Charges

Niji Narayan



Two Members of Bulgaria’s Gambling Commission Face Organised Crime Charges
Reading Time: < 1 minute


A current and former member of Bulgaria’s Gambling Commission have been charged with involvement in an organised crime group allegedly headed by Vassil Bozhkov.

Plamen Georgiev was a member of the commission at the time that it was headed by Ognemir Mitev, who is reported to be among those taken into custody in a succession of prosecutors’ raids on the commission. Todor Markov has headed the control activities department since 2019.

The Specialised Criminal Court declined an application by prosecutors to remand Georgiev and Markov in custody, and ordered them into house arrest. The court ordered Georgiev and Markov not to contact officials at the Gambling Commission so as not to influence the investigation.

Reports quoted the prosecutor’s office as saying that, including Bozhkov, eight people had been the subject of criminal charges so far. Twenty-five witnesses have been questioned in the investigation into Bozhkov’s alleged organised crime group.

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Lithuania Introduces Warnings on Gambling Advertisements

Niji Narayan



Lithuania Introduces Warnings on Gambling Advertisements
Reading Time: 2 minutes


The Lithuanian parliament has passed a bill that will require all gambling ads to include warnings regarding gambling-related issues. The law will be effective from July 1, 2020.

This new legislation gives the Lithuanian Gaming Control Authority the responsibility for determining what content will contain the warning, as well as requires them to set standards for how this determination will be made.

“Gambling is not an evil in itself, but as the sector develops, it is important to be able to control the risks involved and minimize the negative consequences,” Mykolas Majauskas, one of the sponsors of the bill, said.

“There is no need to jam poles into the spokes of the gaming market’s wheels in a way that would pull it off the road, but at least you need to attach reflectors,” Mykolas Majauskas added.

According to the bill, the Gambling Authority will create a clear set of rules and make notes of what is working and where improvements are needed in the current legislation. The bill is a safeguard but legislators did not want it to snuff out the booming gambling industry in the country.

“We also expect a responsible and sensible approach to how these rules should be applied. That is, they would not apply, for example, to gambling branding on basketball players’ uniforms,” Majauskas said.

The legislation helps Lithuania to meet the same standards as many of the other countries in the European Union. While many are drawing huge revenues from the taxation from gambling, there is an ever-growing concern about the impact this industry is having in feeding gambling addictions and causing many to suffer economic hardship because of their addiction.

“Other countries in the European Union have very similar problems, they say: first, we need to educate; secondly, we must help those who have problems; third, we need to help people who have loved ones who have gambling problems. One of the basic tools for solving problems is public education, education through social advertising,” Majauskas said.

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