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Exclusive Interview with Michal Shinitzky, Managing Director at Pangea Localization Services

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Michal-Shinitzky
Reading Time: 4 minutes

Our colleague, Szaló Réka talked to Michal Shinitzky. With extensive marketing knowledge in her field, Michal brought her experience and professionalism to Pangea as managing director. Pangea, established in 2015, is a translation, localization and content service targeting online gaming, trading and cryptocurrency companies.With expertise in translation, localization and content, Michal has had over 15 years’ experience in various senior positions at some of the world’s largest online gaming companies.

Thank you very much for being available for this interview. First I would like to ask you to shortly introduce yourself.

 Shinitzky: Thank you for taking the time to interview me! I’m Michal, the Managing Director of Pangea Localization Services. I’m based in Cyprus but I’m originally from Israel. After years of working in the online gaming industry in various senior positions, I took matters into my own hands by launching Pangea in 2015. It’s been a fun ride ever since.

Pangea Localization Services is a translation, localization and content service provider offering a complete package of translation services in a wide range of languages, but it is also specialized in gaming-related content. Will you please tell us more about your company and why did you choose gaming?

 Shinitzky: Well, I’ve had over 15 years’ experience working at some of the world’s largest gaming companies like 888 and PokerStars. Not only am I considerably knowledgeable about this industry but it’s where I’m most familiar and comfortable. It’s one of the industries we target because I know what works, and what businesses in that field need in terms of content.

The company has been recently awarded with the “Rising Star Award” and the “Great User Experience Award”. We congratulate you for this great appreciation and achievement! What do these awards mean to you and your colleagues and will they affect the future of the company?

 Shinitzky: Thank you! We were very proud to have received these rewards by FinancesOnline. It feels great to have our services recognized and honored like that. I think it has encouraged and motivated us to work even harder. We’re now aiming to win even more by different reviewers – it’s sort of becoming an addiction (laughs). As our first official awards, they will definitely go down in Pangea’s history books.

Let us turn back now to the presentation of the company. Please tell us more about the services you offer and which are the languages that you can provide services in?

 Shinitzky: Pangea offers translation and localization services in over 40 languages including French, Russian, Arabic and Chinese. We also provide copywriting services like article writing, blog posts, marketing material or web content. SEO services are also a major part of our business and blog management is, too. Other than content, we also provide localized graphic design.

What can you tell us about the projects you have worked on so far, and the difficulties and successes you have experienced?

 Shinitzky: One of our greatest and most unique qualities is being able to deliver projects quickly and in short notice – this is very rare in the translation industry and we’re one of the very few who do it. This may be a challenge for us at times but we always make the client happy in the end. One of our major strengths is our project managers who are extremely dedicated to their clients. We also have a strong team of translators who use the most modern and helpful technology. Our unique translation process works like a waterfall – we translate, proofread and deliver it all as fast as possible whilst maintaining quality.

Accuracy and professionalism are key values regarding translations and content writing. How can these be achieved? What are the most important factors and values that Pangea Localization Services considers important?

 Shinitzky: Quality and accuracy are the core essence of our brand. We ensure these values by hiring only qualified, professional and native linguists. Our translators and writers are also experts in their fields – they’ve got an extensive background in iGaming, trading or ICOs. This way, we provide an end-result that’s accurate, makes sense and uses the right terminology for the specific industry and market. Every translation performed at Pangea also gets proofread and reviewed by a second linguist. Products get QA treatment upon request to make sure that the content is of 100% quality with zero errors.

What is your opinion about the language gambling industry uses? Are there major problems, mistakes, which should not be used anymore?

 Shinitzky: Our linguists know the ins and outs of the gaming industry. They know how to communicate this field in any language. Our translators and writers make sure not to confuse certain words with other meanings. For example “push” in poker has a totally different meaning to its literal term. We know when to translate a word or phrase or when to keep the original term in English. There are many who would rush to translate a word when, really, the lingo or term should remain in its original language. At Pangea, we keep our translations authentic. We want the result to sound natural.

What upcoming events is the company focusing on nowadays and how prepared is the company for these events?

 Shinitzky: Our next venture is attending the ICE Totally Gaming expo in London. This is where our main target clients will be so we’re looking forward to being there and meeting many potentials. We’ll also be attending the London Affiliate Conference where more iGaming operators will be present. We’re always ready for these events. Our team always has a booth and company brochures and leaflets to give out.

Please, tell us more about the future plans of Pangea Localization Services.

 Shinitzky: Just like we help clients go global, I want Pangea to go global. Our ultimate goal is to continue growing as the leading translation and content service for the iGaming, online trading and ICO industry. We want to open more companies around the world and build a client-base globally.

Who is your favorite actor or actress?

 Shinitzky: Meryl Streep

Where would you travel the most in Central Europe?

 Shinitzky: Germany

What does success mean to you?

 Shinitzky: Success for me is when our reputation is known around the world. I’ll know that I’m truly successful when people start recommending Pangea for translation above all others. I want Pangea to be the first translation service that comes to mind.

Reka is an Experienced English second language teacher with a demonstrated history of working in the higher education industry. Skilled in Microsoft Excel, Teaching English as a Foreign Language, Translation, Foreign Languages, and Lecturing. Strong education professional with a Bachelor’s Degree majored in English Language and Literature/Letters. Reka is in charge of conducting the exclusive interviews on European Gaming and our printed magazine

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Interviews

50 flavors of Endorphina at London event in 2019

Zoltan Tundik

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Reading Time: 2 minutes

 

When it comes to international exhibitions there are certain exhibiting companies that immediately catch attendee´s attention with their promo. As usually, Endorphina was one of these companies during the main igaming event of the year – ICE London.

What was Endorphina´s booth all about then?

This time, Endorphina wasn´t playing any games and brought in a guest star from the US – Erik Cavanaugh, who has already won the hearts of millions with his passion for dancing and challenging stereotypes of a dancer’s body. Erik’s been viewed over 90 million times worldwide and his fame is still rising. His videos and interviews were published by major publications like People Magazine, The Today Show, Good Morning America, Forbes, and more. During each performance there was a crowd watching Erik, cheering and admiring his graceful moves. Trust us, it was an impeccable performance!

We had a chance to ask Erik about his feelings regarding the event:

“I am so excited to be performing with Endorphina at ICE London and getting to show to the attendees that Dancers Come In All Sizes! This is my first time ever performing live in Europe and I couldn’t be more excited!”

Endorphina´s stand was buzzing all the time. Many people came to try their luck in Wheel of Fortune to win a huge collection of prizes – from witty branded cans, a very own Endorphina cookbook or custom Endorphina slides and branded socks. Provider´s slides and socks with designs of successful game titles were the most popular prizes and made more than one attendee of the show come back to their stand for a second chance to win it. And the rest was exploring provider´s latest games and business opportunities.

Did you witness the guy who impressed America with his charm and talent at the show? Or did you win some of the branded goods? Let us know!

 

Learn more about Endorphina: https://endorphina.com/about

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Interviews

When responsible gaming fails, problem gambling takes over, then there’s Gamban!

George Miller

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When responsible gaming fails, problem gambling takes over, then there’s Gamban!
Reading Time: 6 minutes

 

2018 was the year in which gambling operators and regulators moved up a gear in how they ensure responsible gaming is fully supported. 2019 is the year that software lends a helping hand. While many players enjoy betting on slot games, sports events and online casinos, problem gambling is a very real condition that can affect millions of people around the world.

In this iGaming Q & A session, Slotsquad looks at how software and technology can play its part in assisting problem gamblers online. Speaking with Gamban, we learn about the smartest and most effective software in the world for blocking online gambling sites and apps. Designed to block gambling and nothing else, it is the least intrusive, most intelligent and simple to install blocking software of its kind.

As we continue our journey to understand the iGaming industry, everything from how games are built to how casinos are regulated, we talk with the software experts fighting in the corner when responsible gaming fails. In a much anticipated Q & A with founder and CEO of Gamban, Jack Symons, we talk about the product, the future and how casino sites can do more to support players.

10 Questions with Gamban Founder and CEO, Jack Symons

Q1. Firstly, thanks for talking with Slotsquad. While most players know about online casinos, slot games and welcome bonuses, they don’t necessarily know about this side of the industry. Can you tell us about Gamban and how the software is making a difference?

Absolutely! Gamban blocks access to online gambling. You install the software on any and all of your devices and it stops your from accessing all gambling sites and applications – everything from bingo and poker to slots, skins gambling and casual trading. It’s designed to be as lightweight and effective as possible. Thousands of people are using the software and we are pleased that overall the software is helping so many people.

Q2. It’s very clever how Gamban is able to block thousands of online gambling sites, how does this part of the software work?

There are two approaches to this – and we have spent considerable time researching and developing different technologies. I should start by saying that each platform is considerably different as we work within the confines of what is and isn’t possible on each operating system.

However, underpinning each application is a powerful DNS system that automatically identifies gambling URLs, in addition to manual checking. We are always prepared to radically change the approach depending on what will make a better, simpler and more efficient product.

Q3. Do you ever come across websites that are wrongly designated as gambling domains? I guess this could be frustrating.

It’s not common. This was a bugbear of previous alternatives when I was setting up Gamban. What annoyed me most was finding I was blocked from [for example] restaurant websites, presumably because they, like casinos, use ‘chips’ – maybe that’s why? But sometimes the most innocuous sites were blocked and this was unacceptable.

On the rare occasion someone finds an inaccurately blocked site with Gamban, we can change this very quickly. We spend considerable time debating sites that fall between gambling and investing and regularly review the blacklist and whitelist.

Q4. Given the rise of internet gambling and mobile casinos now providing all-access around the clock, responsible gaming is being tested more than ever. Does Gamban provide one account that blocks access to gambling sites on multiple devices, including mobile phones?

Gamban can be installed on multiple devices – iOS, Android, Windows and Mac. We are exploring other emerging platforms, including Oculus (virtual reality), Playstation and Xbox. We aren’t intent on replacing willpower altogether but applying friction from the on-demand, omnipresent online gambling, where willpower alone isn’t enough for many.

Q5. Self-exclusion software can help problem gamblers and potential problem gamblers avoid contact with gambling websites, but it requires self-exclusion. Is Gamban a type of self-exclusion software and how does it differ from other types of this technology? Is it the best?

Gamban is self-exclusion software. It was designed knowing that individual operator self-exclusion is meaningless when there are thousands of other sites you can sign up and play on. However, the general consensus is that layering multiple self-exclusion tools (specifically financial spend blocking, the self exclusion register and gambling-blocking software) protection is more effective.

Gamban, Gamstop, Monzo. It works for me – I use all three and I cannot gamble online.

Q6. Gamban is independently evaluated with very good results. Can you please translate this for players, what does it mean and who evaluates Gamban?

Towards the end of last year, GambleAware commissioned an evaluation into the effectiveness of gambling-blocking software. The evaluation was undertaken by an agency in Birmingham and investigated Gamban, Betfilter, Gamblock and a number of similar but tangential tools in the access control space (parental control software). Gamban scored well in blocking functionality, yet cost was considered a barrier for some.

Q7. I see that Gamban software was selected by GambleAware to provide blocking software to its gambling support network. This is quite an achievement and a great endorsement that shows the capability of Gamban, you must have been pleased? And it’s free for players in the UK!

I’m very pleased with the results but our challenge is constantly evolving and we need to ensure our product is optimised for all platforms and updates to operating systems. The product has never been in better shape than it is today – and we have several major updates coming soon. Gamban is indeed free for players in the UK – people just need to contact one of the network of Gamcare treatment providers, including Gamcare and the National Gambling Helpline.

Q8. According to the UK Gambling Commission, tougher ID checks will be brought in to make sure self-excluded gamblers cannot cheat the system to place bets. Is it difficult to manoeuvre around the software in cases like this and if so, how do you see future updates improving Gamban?

This is essential for Gamstop to operate effectively and we fully support tougher ID checks to prevent gambling harm. If this fails, as it may do, Gamban provides a good level of protection. It’s been designed to be difficult to circumvent but we cannot stop someone buying a new phone or factory resetting.

As far as self-exclusion goes, our challenge is to create enough friction to stop people acting on impulse. But this is where financial spend blocking comes in useful too. If I ever want to gamble with three self-exclusion tools applied, I would have to apply a lot of creativity to act on impulse. Device, bank and ID – these are three difficult things to bypass.

Q9. Every year, the iGaming industry holds numerous events to promote marketing strategies, games development and online casino networking. Does Gamban get invited to these events? After all, casino operators and regulators support responsible gaming, don’t they?

Yes, we are always happy to be part of the discussion but we are keen to see change. What we want is more consistency in the way self-exclusion is delivered. We are pushing for a standardisation in the way self-exclusion is distributed and managed. Gamban has a role to play in this but we fully respect that fact that other systems add a lot of value to the individual trying to stop gambling. A lot of the events we go to seem to pay lip-service to the problem but I’ve seen quite a change over the past three years in the industry’s attitude towards responsible gambling.

One of the more interesting conversations I’ve been involved in is with the banking industry as a whole. Internet Service Providers, banks and other verticals have an opportunity to help individuals struggling with gambling addiction, as well as operators and regulators.

Q10. Lastly, how do you feel the future of online casinos and gaming sites looks from your perspective? Do you see Gamban and other self-exclusion technologies moving more towards operators and perhaps integrating with casino sites? For instance, name recognition etc to prevent players from signing up once they have chosen to bypass self-exclusion rules?

I’m surprised by how little innovation there has been in iGaming over the past five years, to be honest. Where I see a lot of industry focus on predictive behaviour, player insight and security, I feel the iGaming industry is in a position to be so far ahead of this – and yet, there is little that distinguishes one site from another. So little consistency. So much proprietary development is derailing effective cross-platform solution development and results in fragmented and disjointed support mechanisms for individuals going through one of the hardest processes imaginable.

What I would like to see is more engagement with the current self-exclusion ‘eco-system’ – more sharing, more collaboration and more integration of existing solutions. Until the bare minimum is achieved (an individual spelling out ‘I HAVE A PROBLEM’ to an operator and being offered anything close to a helpful, practical and effective strategy), I find it hard to take operator-funded ‘innovation hubs’ and ‘incubators’ little more than a ‘innovation’ branding exercise.

Once the bare minimum is being achieved, there’s potentially light at the end of the tunnel for the industry. Thousands of children who are playing games with gambling elements combined – I often wonder what will happen in a decade – are these children going to be playing on slot machines or will they continue playing games? Will gambling be able to compete with gaming or are the two products sufficiently different.

The point here is that a lot of innovation is going into responsible gambling technology – would it not be better to concentrate on making the products more engaging, interesting and powerful? The market will provide RG solutions to problem gamblers – operators just need to support and get behind these tools.

 

Source: Slotsquad 

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Interviews

Enteractive to bring player reactivation to the stage at ICE London 2019

George Miller

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Enteractive to bring player reactivation to the stage at ICE London 2019
Reading Time: 3 minutes

 

Enteractive CEO Mikael Hansson talks to European Gaming about his company’s first ever appearance at ICE and why adding the human touch to customer engagement along with new technology will drive players to re-deposit with operators

 

European Gaming: This year marks the first time that Enteractive will be exhibiting at ICE London, what was the thinking taking a stand at the ExCeL London?

Mikael Hansson (MH): Strategically, and along with us celebrating our 10th anniversary, it’s the perfect time for us to showcase our leading player retention solutions to the wider industry. The company has grown considerably in recent times with our recently launched (Re)activation Cloud now live with many operators across Europe, and ICE London gives us the ideal platform to speak to a wider audience.

Our debut appearance at the exhibition also comes at a time when regulatory changes are having a major impact on the global gaming industry, and we feel that our products can make a real difference for operators. We specialise in player reactivation, which will become a major focus in the marketplace over the coming months as regulators introduce stricter marketing procedures that will make it even harder to attract and acquire new customers.

European Gaming: What will Enteractive be exhibiting at stand N9-252? Do you have an exciting new product that you are showcasing?

MH: We’ll be exhibiting our innovative new (Re)activation Cloud service, which is an AI-driven platform built for large-scale personal player retention, as well as strengthening customer loyalty and improving responsible gambling measures. Through (Re)activation Cloud, operators can re-engage their player base with our industry leading one-to-one personal player conversations, resulting in up to 50% of players re-depositing.

Following a seamless API integration, CRM managers will have access to a real-time dashboard that gives them the ability to monitor player survey results, as well as responsible gambling measures, while all scheduling and optimisation is AI-driven.

European Gaming: What sets Enteractive’s approach to player reactivation apart from your competition?

MH: We’ve been specialising in player reactivation and retention for more than 10 years and implementing the human touch to our approach has been a major factor in our success. This personal approach helps operators to understand exactly what their players want from their gaming experience. Rather than send them a generic email bonus offer, we find that talking to them directly can be beneficial in finding out their likes and dislikes, as well as other circumstances that may influence their gaming habits.

Along with this, we have invested many resources into our technology, which complements our personal approach. Our (Re)activation Cloud, gives an operator full control of their reactivation campaign, whilst investing in full security and responsible gaming.

European Gaming: How will new technology like artificial intelligence enhance the process of player reactivation?

MH: Leaning on a cloud platform that incorporates artificial intelligence will significantly improve the method of player reactivation. Operator marketing teams will be able to deploy a procedure where they can automate how players are approached, pinpointing exactly who should be contacted, at the ideal time, and understanding why they are being approached in the first place.

New technology will also help to enhance security measures when contacting players. The introduction of GDPR means proper procedures need to be in place to handle sensitive customer information and storing such data via a cloud platform ensures it is safeguarded.

We firmly believe that incorporating modern technology, alongside the traditional human touch to player reactivation, will drive engagement and revenues for operators, as well as securing the long-term

Enteractive will be at stand N9-252, exhibiting its full range of player retention solutions. To find out more or to book a meeting, please contact info@enteractive.com.

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