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Exclusive Interview with Michal Shinitzky, Managing Director at Pangea Localization Services

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Michal-Shinitzky
Reading Time: 4 minutes

Our colleague, Szaló Réka talked to Michal Shinitzky. With extensive marketing knowledge in her field, Michal brought her experience and professionalism to Pangea as managing director. Pangea, established in 2015, is a translation, localization and content service targeting online gaming, trading and cryptocurrency companies.With expertise in translation, localization and content, Michal has had over 15 years’ experience in various senior positions at some of the world’s largest online gaming companies.

Thank you very much for being available for this interview. First I would like to ask you to shortly introduce yourself.

 Shinitzky: Thank you for taking the time to interview me! I’m Michal, the Managing Director of Pangea Localization Services. I’m based in Cyprus but I’m originally from Israel. After years of working in the online gaming industry in various senior positions, I took matters into my own hands by launching Pangea in 2015. It’s been a fun ride ever since.

Pangea Localization Services is a translation, localization and content service provider offering a complete package of translation services in a wide range of languages, but it is also specialized in gaming-related content. Will you please tell us more about your company and why did you choose gaming?

 Shinitzky: Well, I’ve had over 15 years’ experience working at some of the world’s largest gaming companies like 888 and PokerStars. Not only am I considerably knowledgeable about this industry but it’s where I’m most familiar and comfortable. It’s one of the industries we target because I know what works, and what businesses in that field need in terms of content.

The company has been recently awarded with the “Rising Star Award” and the “Great User Experience Award”. We congratulate you for this great appreciation and achievement! What do these awards mean to you and your colleagues and will they affect the future of the company?

 Shinitzky: Thank you! We were very proud to have received these rewards by FinancesOnline. It feels great to have our services recognized and honored like that. I think it has encouraged and motivated us to work even harder. We’re now aiming to win even more by different reviewers – it’s sort of becoming an addiction (laughs). As our first official awards, they will definitely go down in Pangea’s history books.

Let us turn back now to the presentation of the company. Please tell us more about the services you offer and which are the languages that you can provide services in?

 Shinitzky: Pangea offers translation and localization services in over 40 languages including French, Russian, Arabic and Chinese. We also provide copywriting services like article writing, blog posts, marketing material or web content. SEO services are also a major part of our business and blog management is, too. Other than content, we also provide localized graphic design.

What can you tell us about the projects you have worked on so far, and the difficulties and successes you have experienced?

 Shinitzky: One of our greatest and most unique qualities is being able to deliver projects quickly and in short notice – this is very rare in the translation industry and we’re one of the very few who do it. This may be a challenge for us at times but we always make the client happy in the end. One of our major strengths is our project managers who are extremely dedicated to their clients. We also have a strong team of translators who use the most modern and helpful technology. Our unique translation process works like a waterfall – we translate, proofread and deliver it all as fast as possible whilst maintaining quality.

Accuracy and professionalism are key values regarding translations and content writing. How can these be achieved? What are the most important factors and values that Pangea Localization Services considers important?

 Shinitzky: Quality and accuracy are the core essence of our brand. We ensure these values by hiring only qualified, professional and native linguists. Our translators and writers are also experts in their fields – they’ve got an extensive background in iGaming, trading or ICOs. This way, we provide an end-result that’s accurate, makes sense and uses the right terminology for the specific industry and market. Every translation performed at Pangea also gets proofread and reviewed by a second linguist. Products get QA treatment upon request to make sure that the content is of 100% quality with zero errors.

What is your opinion about the language gambling industry uses? Are there major problems, mistakes, which should not be used anymore?

 Shinitzky: Our linguists know the ins and outs of the gaming industry. They know how to communicate this field in any language. Our translators and writers make sure not to confuse certain words with other meanings. For example “push” in poker has a totally different meaning to its literal term. We know when to translate a word or phrase or when to keep the original term in English. There are many who would rush to translate a word when, really, the lingo or term should remain in its original language. At Pangea, we keep our translations authentic. We want the result to sound natural.

What upcoming events is the company focusing on nowadays and how prepared is the company for these events?

 Shinitzky: Our next venture is attending the ICE Totally Gaming expo in London. This is where our main target clients will be so we’re looking forward to being there and meeting many potentials. We’ll also be attending the London Affiliate Conference where more iGaming operators will be present. We’re always ready for these events. Our team always has a booth and company brochures and leaflets to give out.

Please, tell us more about the future plans of Pangea Localization Services.

 Shinitzky: Just like we help clients go global, I want Pangea to go global. Our ultimate goal is to continue growing as the leading translation and content service for the iGaming, online trading and ICO industry. We want to open more companies around the world and build a client-base globally.

Who is your favorite actor or actress?

 Shinitzky: Meryl Streep

Where would you travel the most in Central Europe?

 Shinitzky: Germany

What does success mean to you?

 Shinitzky: Success for me is when our reputation is known around the world. I’ll know that I’m truly successful when people start recommending Pangea for translation above all others. I want Pangea to be the first translation service that comes to mind.

Reka is an Experienced English second language teacher with a demonstrated history of working in the higher education industry. Skilled in Microsoft Excel, Teaching English as a Foreign Language, Translation, Foreign Languages, and Lecturing. Strong education professional with a Bachelor’s Degree majored in English Language and Literature/Letters. Reka is in charge of conducting the exclusive interviews on European Gaming and our printed magazine

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Conferences in Europe

Exclusive Interview with Piotr Dynowski (Partner and Head of IP, Media, Tech & Comms practice at Bird & Bird’s Warsaw Office)

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The Polish gambling industry has been the subject of many major changes, however not all of them are clear for the operators and shareholders.

So, I took advantage of the opportunity to catch up with Piotr Dynowski (Partner and Head of IP, Media, Tech & Comms practice at Bird & Bird’s Warsaw Office), who is going to be among the speakers at Prague Gaming Summit 2018 (more details here...), to gain an inside perspective on the Polish gambling market.

I would also like to thank you for following my interview series and for sharing these information with your colleagues and partners. If you would like to be featured in an upcoming interview, please send me an e-mail to reka.szalo@europeangaming.eu and I will happily get back to you!

I would like to thank you for spending time to answer our questions. First I would kindly ask you to shortly introduce yourself.

Piotr: My name is Piotr Dynowski and I’m a partner and head of IP, Media, Tech & Comms practice at Bird & Bird’s Warsaw office. For over 10 years now, as part of my practice, I have advised clients on all aspects of gaming law, in particular online gambling and betting, social gaming and e-sports. I advise on licensing regimes, regulatory issues, as well as advertising and provision of B2B services to gambling operators.

What is your personal opinion about the European gambling industry and could you make a comparison with the market that you know better and the European situation in terms of gaming and gambling?

Piotr: Unfortunately, Poland is still one of the most restrictive markets in Europe with respect to gambling and doing business by gambling operators in Poland is still pretty difficult, but apparently the changes to the Polish gambling regulations introduced last year were quite beneficial to the licensed betting operators and helped them almost double their turnover in comparison to the previous years. In general running gambling business, even in the EU, is very difficult as legal regulations differ significantly from country to country, some are very restrictive, others pretty liberal, and it is one of probably very few industry sectors left in the EU that are still completely unharmonised and where it seems the fundamental freedoms on which the EU is based do not really apply. Gambling industry has also to struggle all the time with negative perception by many governments and sometimes also negative image in the society. Generally gambling is still often perceived as something a little doggy and causing a lot of harm to the society despite all the efforts of the industry towards fraud protection, fighting gambling addiction and other important initiatives to prove that it is not a different industry than  any other entertainment industries.

In several Eastern European countries there are significant regulatory changes concerning online gambling. What advise would you give for the operators; which are the most attractive markets?

Piotr: Yes, we have seen recently some major changes to the gambling regulations in several Eastern European countries, but unfortunately most of them did not have too much impact on the situation of the private operators. Either they aimed at expanding and strengthening of the state monopoly like in Poland or Hungary or in theory created new opportunities for private operators to apply for new licences, but in practice turned out to be impossible to complete as in the Czech Republic. It seems that only Romania with its relatively liberal regulation in the region sees a major growth of its gambling market. The next big thing in Europe will most probably be Sweden which after years of strict monopoly will open soon to private operators. Taking into account that already a big number of companies in gambling industry are in fact of Nordic origin, the opening of the Swedish market will create enormous opportunities.

I would like to ask you to speak about the recent updates of the Polish gambling market. What can be expected in 2018 in terms of regulations, changes in this particular industry in Poland?

Piotr: Unfortunately, I’m afraid, there no major changes with respect to gambling regulations in Poland that we can expect in 2018. In my view any major future changes will depend on how successful the new online casino operations of the state monopoly will be, but there are delays with the launch of it, so it will take still some time to see how they are doing. If it is successful, the Polish government will have no incentive to liberalise the regulations and to let the private operators compete with the monopoly. But if it is a failure, they may reconsider whether it is not better to allow private operators to operate more freely and generate revenue for the state from the taxes. The only area where there may potentially be some changes in the foreseeable future is lowering slightly the taxes on gambling in Poland as they are currently very steep and one of the reasons many operators do not even try to apply for a licence here. Such change would certainly be welcome by the industry and could generate some more action on the market.

To hear more about the subject and meet Piotr in person, make sure you register and attend Prague Gaming Summit 2018, held on the 29th of March at Andel’s by Vienna House Prague.

Interviewee profile:

Piotr is one of the leading Intellectual Property, patent and IP litigation lawyers in Poland.

Piotr advises on all aspects of gaming law, in particular online gambling and social gaming. His expertise covers licensing regimes, regulatory issues as well as advertising and provision of services such as electronic payments in relation to gambling products.

In 2011, as the Polish expert he participated in the research conducted by Cambridge Health Alliance together with Harvard Medical School and Harvard Law School, investigating associations between European gambling regulations and the actual gambling behavior of players.

In 2011, he represented the two largest European online gambling industry organisations in complaint proceedings against Poland to the European Commission for violation of the EU law by Polish gambling regulations, which resulted in the European Commission launching proceedings concerning violation of the EU law by Poland at the end of 2013 which terminated only in January 2016 after a number changes to the Polish gambling regulations were introduced.

He is a legal expert of the Polish Chamber of Commerce

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Conferences in Europe

Exclusive interview with Tom Edmonds (Harris Hagan), speaker at Prague Gaming Summit 2018

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Reading Time: 4 minutes

It was my pleasure and honor to conduct the below interview with such a experience professional of the gambling industry.

I would also like to thank you for following my interview series and for sharing these information with your colleagues and partners. If you would like to be featured in an upcoming interview, please send me an e-mail to reka.szalo@europeangaming.eu and I will happily get back to you!

My current interviewee is Tom Edmonds (Harris Hagan), who is going to be among the speakers at Prague Gaming Summit 2018 (more details here...)

We are very grateful for your generosity to answer our questions. First I would like to ask you to shortly introduce yourself and tell us when and why you started working in this industry.

Tom: My first taste of working in the gambling industry was advising on the sale of a major gambling company, when I worked at Travers Smith (a UK firm specialising in corporate transactions).  This gave me an appetite to work in the industry and I moved in-house to Betgenius, a B2B sports betting provider.  I then continued my journey into the world of gambling when I joined the specialist gambling law firm Harris Hagan in 2014.

Before joining Harris Hagan in March 2014, you worked at Betgenius as an in-house solicitor. Which are those professional experiences or which is the knowledge you accumulated there and proved to be useful in your present job?

Tom: It was valuable to develop a detailed understanding of the sports betting sector, as well as a general overview of the rest of the industry.  This has enabled me to better assist clients by anticipating issues which a client has not necessarily considered but which I’m aware will come into play.

You advise clients on regulatory requirements from a gambling law perspective, product classification and on making operating license applications in the UK. Which are the most common problems your clients ask your help in and what are your most important suggestions?

Tom: We regularly assist clients with applications for a Gambling Commission licence.  At the outset this involves dealing with the fundamental question of which company/ companies need to be licensed and which licences they need to hold – a question which you might imagine to be simple, but which can be complicated and which is vital to get right.

We then work with clients to ensure they remain compliant with the requirements of holding a Gambling Commission licence and, if they should breach such requirements, assisting them in finding the best resolution.

In several Eastern European countries there are significant regulatory changes concerning online gambling. What is your opinion about the European market in general? What advise would you give for the operators; which are the most attractive markets?

Tom: In general, Europe is moving towards ‘point of consumption’ licensing regimes, as in Great Britain, where operators need a licence in each country from which they take play.  As a result, operators must be prepared to spend increasing amounts of time and money on compliance as they have to deal with the requirements of more licensing regimes.  Conversely, and with regards to the most attractive markets, there are still unregulated markets which may prove more profitable but which also carry a higher risk profile.

You are particularly interested in areas of this industry where sports and gambling meet. How would you characterize this area of the gambling industry and which are the new trends, important changes that you would like to speak about?

Tom: There has been a significant tightening of the rules regarding advertising of gambling, including those adverts shown around televised sporting events.  At the time of writing (mid-February 2018), the advertising regulator in Great Britain has just issued wide ranging new guidance that is intended to have a substantial impact on the content (and tone) of such adverts.  Adverts will have to change but we wait to see how significantly operators will change their adverts and what action is taken against non-compliant operators.

To hear more about the subject and meet Tom in person, make sure you register and attend Prague Gaming Summit 2018, held on the 29th of March at Andel’s by Vienna House Prague.

Interviewee profile:

Tom works in the Gambling Group and specialises in regulatory, commercial and corporate matters.

Before joining Harris Hagan, Tom worked as an in-house solicitor at Betgenius, a technology company which provides sportsbook solutions to bookmakers. At Betgenius, Tom gained first-hand experience of the online industry and advised on a broad range of commercial contracts and regulatory matters. Prior to working at Betgenius, Tom trained and worked for four years at Travers Smith where he specialised in M&A, including advising on the sale of a large gaming company.

Tom joined Harris Hagan in March 2014 and deals with all aspects of gambling law including advising major land based casino operators, online B2B and B2C operators and start up companies. Tom regularly advises clients on regulatory requirements from a gambling law perspective, product classification and on making operating licence applications in the UK. Tom has a particular interest in areas where there is a cross-over between sport and gambling including sports betting, advertising gambling at sports events and spot-the ball competitions

In his spare time, Tom enjoys playing or watching sport, planning adventures overseas and having the occasional flutter.

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European Union

Exclusive Interview with Tiago Almeida (LATAM Gaming Specialists and CEO of eGamingServices)

Zoltan Tundik

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Reading Time: 3 minutes

It was great to catch up and start doing these short interviews once again. I look forward to having you all as readers of these short interviews and as guests of our “Morning Show” on iGamingRadio.com.

Today’s special interviewee is Tiago Almeida  (CEO of eGamingServices). Tiago started his career in the online gaming industry in 2006. With a professional experience in leading companies like Bwin and Dragonfish, he was involved in different senior operational and marketing roles focused on the Latin American Market.

In 2016 Tiago founded eGamingServices a company with offices in Brazil, Uruguay, Malta and Portugal, that provides marketing and operational services to Online Gaming Operators willing to monetize opportunities in Latin America.

We’ve seen that you have been involved in the leadership of large brands and this makes us curious to learn more about the first days of eGamingServices. What was the main reason you have started to build such a service?

Tiago: eGamingServices arose in 2016, from the need of many gaming operators to get into new potential markets whose operation they did not know about.

In that sense, we help gaming operators around the world to redefine their product and find their customer online or within the retail channel on some of the regions with the most potential in the industry: Latin America, Europe and Africa.

Through our service and network, we can adapt their operation to demanding and competitive new markets, with a team of experts driving the operation.

You have a long-standing experience with Latin America countries and we are certain you can give an opinion about the market. How do you feel about the recent developments in terms of compliance and market regulation in the region?

Tiago: As a company, who has clients in the sport betting and gambling business, we want to have a law that regulates our industry in Latam. We believe that if the industry is re-organized could reap benefits to all parts.

We believe in LATAM as a region essential for the affiliates and operators. Profitability in LATAM is easy to achieve – with proper insight and cultural understanding. Also, opportunities are there and competition is still low. Latin America is one of the fastest growing regions of e-commerce in the world, only behind Asia-Pacific. It is estimated that by 2019, e-commerce in Latin America will generate sales of around US $ 85,000 million.

Right now, we have many projects in Brazil, which is the strongest country in LATAM, whose sales represent nearly 60% of Egamingservices operations in Latin America.

Coming back to Europe, where you have offices in Malta and Portugal, what are the main services you provide for operators in European regulated markets?

Tiago: We offer Strategic Consultancy because we understand the burden of an online gaming operator. In order to expand our clients activities, brands need to approach new markets to expand their income and mitigate risks related with the new regulated markets, such as .IT, .ES, .PT or .FR. For that reason, our services include: business planning, turnkey operation management, UI and UX design, CRM, a licensing services. We drive the car on behalf of the operator to allow our clients to focus on what is more important to them. Manage their business only from a bottom line perspective. As a company, we take care of the operational and marketing aspects, with a competitive Managed Services solution.

We study the compliance updates around market regulation in Europe and we have come to the conclusion that each of the emerging markets are always bettering the already in force laws of other countries. But, somehow these regulations are not always successful do to the nature of the market and due to sometimes over regulation. What is your opinion about emerging markets in the European Union?

Tiago: Currently the online gaming business is constantly growing. However, there are markets whose relevance is not being highlighted. In eGamingServices, we create a bridge between emerging markets and affiliates willing to monetize their traffic It is important to invest in this market that is growing every year.

 We have reviewed your website and seen that you attend most of the industry events, what are your next stops in Q1 and Q2?

Tiago: We are extremely excited with 2018, as it is our second year as a company. We are attending a new record number of events, such as ICE, LAC, Betting on Sports, Brazilian Gaming Congress, SAGSE, SIGMA and many others. We truly believe in the Digital world, but face to face meetings with our clients, partners and affiliates are true business accelerators moments and we want to Streamline them.

Contact Information
Stephanie Coccoluto Pestana – eGamingServices
Press Relations & Communication Manager
media@egamingservices.coms.coccoluto@egamingservices.com
http://www.egamingservices.com
+351 916 229 594

About eGamingServices
Founded in 2016 and based in the Portuguese city of Lisbon, eGamingServices also has offices in Chile, Brazil, Malta and Uruguay. The company helps gaming operators to redefine their product and find their customer online or within the retail channel of some of the regions with the most potential in the industry: Latin America, Europe and Africa. eGamingServices creates effective and efficient projects to help operators find new customers and generate more income.

For more information, please visit our site or follow us on Linkedin.

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