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Exclusive Interview with Adrian Bailey, Managing Director, at Pariplay Ltd.

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Szaló Réka talked to Adrian Bailey, MD of Pariplay Ltd. Adrian is driven by thrill, excitement and passion and as long as something special is being created along the way he feels content.

 

We’d first like to ask you to introduce yourself. It’s always nice to hear industry professionals say a few words about themselves for our audience.

Adrian Bailey (AB): I have over 10 years’ experience in the gaming sector. I’ve previously held VP of Marketing and Managing Director positions at two of the world’s largest gaming companies, Caesars Interactive Entertainment and NeoGames. I’ve been instrumental in driving the strategy and growth at both firms, where I created, managed and led multiple marketing and operational teams.

My current role as MD of Pariplay focuses on driving the overall strategy for the development studio and our suite of platforms, as well as positioning the company as a major tech player in the global gaming industry.

Pariplay is a developer of online games and systems for the online casino and iLottery verticals. There are now many game developers out there, so what makes your company unique?

AB: We’re the largest supplier and aggregation platform of games to private lottery operators, and our speed of integration is very rapid due to our lightweight and modern code base integration. Another unique selling point is our innovation in game functionality.

We’re also the first iGaming company to launch an e-commerce solution for the private lottery industry, enabling bulk buying and checkout options on a game level.

 2017 has been pretty exciting for Pariplay. You’ve signed strategic partnerships with Playson, Twelve40 and iSoftBet, and partnered with Betsson, 777.be and many more. Would you say that you’ve reached all of your targets for this year?

AB: We’ve still got a lot of goals for 2017 and plenty more to come. We’ve achieved over £1.2 billion in bets and launched with 20 new operators so far, along with adding eight new vendors.

One of our biggest content partnerships this year was with GVC, which we signed back in May. We’ve only just integrated our first batch of games with the operator, spanning a range of GVC online casino brands.

In terms of content, we’ve launched eight new games this year. Looking ahead, we plan to bring to market even more content. Over the course of 2018, we’ve got plans to launch 20 original and branded titles.

We think Jack in the Box is an interesting game to bring to the online gambling industry. How well has it been received, and what was the main motivation behind this particular gamification project?

AB: The response has been impressive so far. It’s been our best launch to date, in terms of new and existing customers.

The main idea behind the game was to give the player a ‘greater sense of winning’, while increasing their sense of anticipation. For example, the ‘Big Wild’ is a very visual feature, which, if hit, has the potential to deliver a large win. We make sure that the player gets the opportunity to feel every feature.

As a closing question, we’d like to ask about your future projects. Could you fill us in on some upcoming launches and potential incoming partnerships?

We have another video slot title in our ongoing content partnership with Atari scheduled to launch early in the new year. The game will be a real nostalgia trip for those who remember the original Atari console games. It will also be packed with fantastic features and graphics for the younger players who don’t recall the arcade originals. Overall, we’re committed to launching one or two new games a month in 2018.

With regards to new partnerships, we pride ourselves on discretion. Basically, watch this space for some very exciting announcements in the not-too-distant future.

Reka is an Experienced English second language teacher with a demonstrated history of working in the higher education industry. Skilled in Microsoft Excel, Teaching English as a Foreign Language, Translation, Foreign Languages, and Lecturing. Strong education professional with a Bachelor’s Degree majored in English Language and Literature/Letters. Reka is in charge of conducting the exclusive interviews on European Gaming and our printed magazine

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Exclusive Interview with Piotr Dynowski (Partner and Head of IP, Media, Tech & Comms practice at Bird & Bird’s Warsaw Office)

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The Polish gambling industry has been the subject of many major changes, however not all of them are clear for the operators and shareholders.

So, I took advantage of the opportunity to catch up with Piotr Dynowski (Partner and Head of IP, Media, Tech & Comms practice at Bird & Bird’s Warsaw Office), who is going to be among the speakers at Prague Gaming Summit 2018 (more details here...), to gain an inside perspective on the Polish gambling market.

I would also like to thank you for following my interview series and for sharing these information with your colleagues and partners. If you would like to be featured in an upcoming interview, please send me an e-mail to reka.szalo@europeangaming.eu and I will happily get back to you!

I would like to thank you for spending time to answer our questions. First I would kindly ask you to shortly introduce yourself.

Piotr: My name is Piotr Dynowski and I’m a partner and head of IP, Media, Tech & Comms practice at Bird & Bird’s Warsaw office. For over 10 years now, as part of my practice, I have advised clients on all aspects of gaming law, in particular online gambling and betting, social gaming and e-sports. I advise on licensing regimes, regulatory issues, as well as advertising and provision of B2B services to gambling operators.

What is your personal opinion about the European gambling industry and could you make a comparison with the market that you know better and the European situation in terms of gaming and gambling?

Piotr: Unfortunately, Poland is still one of the most restrictive markets in Europe with respect to gambling and doing business by gambling operators in Poland is still pretty difficult, but apparently the changes to the Polish gambling regulations introduced last year were quite beneficial to the licensed betting operators and helped them almost double their turnover in comparison to the previous years. In general running gambling business, even in the EU, is very difficult as legal regulations differ significantly from country to country, some are very restrictive, others pretty liberal, and it is one of probably very few industry sectors left in the EU that are still completely unharmonised and where it seems the fundamental freedoms on which the EU is based do not really apply. Gambling industry has also to struggle all the time with negative perception by many governments and sometimes also negative image in the society. Generally gambling is still often perceived as something a little doggy and causing a lot of harm to the society despite all the efforts of the industry towards fraud protection, fighting gambling addiction and other important initiatives to prove that it is not a different industry than  any other entertainment industries.

In several Eastern European countries there are significant regulatory changes concerning online gambling. What advise would you give for the operators; which are the most attractive markets?

Piotr: Yes, we have seen recently some major changes to the gambling regulations in several Eastern European countries, but unfortunately most of them did not have too much impact on the situation of the private operators. Either they aimed at expanding and strengthening of the state monopoly like in Poland or Hungary or in theory created new opportunities for private operators to apply for new licences, but in practice turned out to be impossible to complete as in the Czech Republic. It seems that only Romania with its relatively liberal regulation in the region sees a major growth of its gambling market. The next big thing in Europe will most probably be Sweden which after years of strict monopoly will open soon to private operators. Taking into account that already a big number of companies in gambling industry are in fact of Nordic origin, the opening of the Swedish market will create enormous opportunities.

I would like to ask you to speak about the recent updates of the Polish gambling market. What can be expected in 2018 in terms of regulations, changes in this particular industry in Poland?

Piotr: Unfortunately, I’m afraid, there no major changes with respect to gambling regulations in Poland that we can expect in 2018. In my view any major future changes will depend on how successful the new online casino operations of the state monopoly will be, but there are delays with the launch of it, so it will take still some time to see how they are doing. If it is successful, the Polish government will have no incentive to liberalise the regulations and to let the private operators compete with the monopoly. But if it is a failure, they may reconsider whether it is not better to allow private operators to operate more freely and generate revenue for the state from the taxes. The only area where there may potentially be some changes in the foreseeable future is lowering slightly the taxes on gambling in Poland as they are currently very steep and one of the reasons many operators do not even try to apply for a licence here. Such change would certainly be welcome by the industry and could generate some more action on the market.

To hear more about the subject and meet Piotr in person, make sure you register and attend Prague Gaming Summit 2018, held on the 29th of March at Andel’s by Vienna House Prague.

Interviewee profile:

Piotr is one of the leading Intellectual Property, patent and IP litigation lawyers in Poland.

Piotr advises on all aspects of gaming law, in particular online gambling and social gaming. His expertise covers licensing regimes, regulatory issues as well as advertising and provision of services such as electronic payments in relation to gambling products.

In 2011, as the Polish expert he participated in the research conducted by Cambridge Health Alliance together with Harvard Medical School and Harvard Law School, investigating associations between European gambling regulations and the actual gambling behavior of players.

In 2011, he represented the two largest European online gambling industry organisations in complaint proceedings against Poland to the European Commission for violation of the EU law by Polish gambling regulations, which resulted in the European Commission launching proceedings concerning violation of the EU law by Poland at the end of 2013 which terminated only in January 2016 after a number changes to the Polish gambling regulations were introduced.

He is a legal expert of the Polish Chamber of Commerce

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Conferences in Europe

Exclusive interview with Tom Edmonds (Harris Hagan), speaker at Prague Gaming Summit 2018

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It was my pleasure and honor to conduct the below interview with such a experience professional of the gambling industry.

I would also like to thank you for following my interview series and for sharing these information with your colleagues and partners. If you would like to be featured in an upcoming interview, please send me an e-mail to reka.szalo@europeangaming.eu and I will happily get back to you!

My current interviewee is Tom Edmonds (Harris Hagan), who is going to be among the speakers at Prague Gaming Summit 2018 (more details here...)

We are very grateful for your generosity to answer our questions. First I would like to ask you to shortly introduce yourself and tell us when and why you started working in this industry.

Tom: My first taste of working in the gambling industry was advising on the sale of a major gambling company, when I worked at Travers Smith (a UK firm specialising in corporate transactions).  This gave me an appetite to work in the industry and I moved in-house to Betgenius, a B2B sports betting provider.  I then continued my journey into the world of gambling when I joined the specialist gambling law firm Harris Hagan in 2014.

Before joining Harris Hagan in March 2014, you worked at Betgenius as an in-house solicitor. Which are those professional experiences or which is the knowledge you accumulated there and proved to be useful in your present job?

Tom: It was valuable to develop a detailed understanding of the sports betting sector, as well as a general overview of the rest of the industry.  This has enabled me to better assist clients by anticipating issues which a client has not necessarily considered but which I’m aware will come into play.

You advise clients on regulatory requirements from a gambling law perspective, product classification and on making operating license applications in the UK. Which are the most common problems your clients ask your help in and what are your most important suggestions?

Tom: We regularly assist clients with applications for a Gambling Commission licence.  At the outset this involves dealing with the fundamental question of which company/ companies need to be licensed and which licences they need to hold – a question which you might imagine to be simple, but which can be complicated and which is vital to get right.

We then work with clients to ensure they remain compliant with the requirements of holding a Gambling Commission licence and, if they should breach such requirements, assisting them in finding the best resolution.

In several Eastern European countries there are significant regulatory changes concerning online gambling. What is your opinion about the European market in general? What advise would you give for the operators; which are the most attractive markets?

Tom: In general, Europe is moving towards ‘point of consumption’ licensing regimes, as in Great Britain, where operators need a licence in each country from which they take play.  As a result, operators must be prepared to spend increasing amounts of time and money on compliance as they have to deal with the requirements of more licensing regimes.  Conversely, and with regards to the most attractive markets, there are still unregulated markets which may prove more profitable but which also carry a higher risk profile.

You are particularly interested in areas of this industry where sports and gambling meet. How would you characterize this area of the gambling industry and which are the new trends, important changes that you would like to speak about?

Tom: There has been a significant tightening of the rules regarding advertising of gambling, including those adverts shown around televised sporting events.  At the time of writing (mid-February 2018), the advertising regulator in Great Britain has just issued wide ranging new guidance that is intended to have a substantial impact on the content (and tone) of such adverts.  Adverts will have to change but we wait to see how significantly operators will change their adverts and what action is taken against non-compliant operators.

To hear more about the subject and meet Tom in person, make sure you register and attend Prague Gaming Summit 2018, held on the 29th of March at Andel’s by Vienna House Prague.

Interviewee profile:

Tom works in the Gambling Group and specialises in regulatory, commercial and corporate matters.

Before joining Harris Hagan, Tom worked as an in-house solicitor at Betgenius, a technology company which provides sportsbook solutions to bookmakers. At Betgenius, Tom gained first-hand experience of the online industry and advised on a broad range of commercial contracts and regulatory matters. Prior to working at Betgenius, Tom trained and worked for four years at Travers Smith where he specialised in M&A, including advising on the sale of a large gaming company.

Tom joined Harris Hagan in March 2014 and deals with all aspects of gambling law including advising major land based casino operators, online B2B and B2C operators and start up companies. Tom regularly advises clients on regulatory requirements from a gambling law perspective, product classification and on making operating licence applications in the UK. Tom has a particular interest in areas where there is a cross-over between sport and gambling including sports betting, advertising gambling at sports events and spot-the ball competitions

In his spare time, Tom enjoys playing or watching sport, planning adventures overseas and having the occasional flutter.

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European Union

Exclusive Interview with Tiago Almeida (LATAM Gaming Specialists and CEO of eGamingServices)

Zoltan Tundik

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Reading Time: 3 minutes

It was great to catch up and start doing these short interviews once again. I look forward to having you all as readers of these short interviews and as guests of our “Morning Show” on iGamingRadio.com.

Today’s special interviewee is Tiago Almeida  (CEO of eGamingServices). Tiago started his career in the online gaming industry in 2006. With a professional experience in leading companies like Bwin and Dragonfish, he was involved in different senior operational and marketing roles focused on the Latin American Market.

In 2016 Tiago founded eGamingServices a company with offices in Brazil, Uruguay, Malta and Portugal, that provides marketing and operational services to Online Gaming Operators willing to monetize opportunities in Latin America.

We’ve seen that you have been involved in the leadership of large brands and this makes us curious to learn more about the first days of eGamingServices. What was the main reason you have started to build such a service?

Tiago: eGamingServices arose in 2016, from the need of many gaming operators to get into new potential markets whose operation they did not know about.

In that sense, we help gaming operators around the world to redefine their product and find their customer online or within the retail channel on some of the regions with the most potential in the industry: Latin America, Europe and Africa.

Through our service and network, we can adapt their operation to demanding and competitive new markets, with a team of experts driving the operation.

You have a long-standing experience with Latin America countries and we are certain you can give an opinion about the market. How do you feel about the recent developments in terms of compliance and market regulation in the region?

Tiago: As a company, who has clients in the sport betting and gambling business, we want to have a law that regulates our industry in Latam. We believe that if the industry is re-organized could reap benefits to all parts.

We believe in LATAM as a region essential for the affiliates and operators. Profitability in LATAM is easy to achieve – with proper insight and cultural understanding. Also, opportunities are there and competition is still low. Latin America is one of the fastest growing regions of e-commerce in the world, only behind Asia-Pacific. It is estimated that by 2019, e-commerce in Latin America will generate sales of around US $ 85,000 million.

Right now, we have many projects in Brazil, which is the strongest country in LATAM, whose sales represent nearly 60% of Egamingservices operations in Latin America.

Coming back to Europe, where you have offices in Malta and Portugal, what are the main services you provide for operators in European regulated markets?

Tiago: We offer Strategic Consultancy because we understand the burden of an online gaming operator. In order to expand our clients activities, brands need to approach new markets to expand their income and mitigate risks related with the new regulated markets, such as .IT, .ES, .PT or .FR. For that reason, our services include: business planning, turnkey operation management, UI and UX design, CRM, a licensing services. We drive the car on behalf of the operator to allow our clients to focus on what is more important to them. Manage their business only from a bottom line perspective. As a company, we take care of the operational and marketing aspects, with a competitive Managed Services solution.

We study the compliance updates around market regulation in Europe and we have come to the conclusion that each of the emerging markets are always bettering the already in force laws of other countries. But, somehow these regulations are not always successful do to the nature of the market and due to sometimes over regulation. What is your opinion about emerging markets in the European Union?

Tiago: Currently the online gaming business is constantly growing. However, there are markets whose relevance is not being highlighted. In eGamingServices, we create a bridge between emerging markets and affiliates willing to monetize their traffic It is important to invest in this market that is growing every year.

 We have reviewed your website and seen that you attend most of the industry events, what are your next stops in Q1 and Q2?

Tiago: We are extremely excited with 2018, as it is our second year as a company. We are attending a new record number of events, such as ICE, LAC, Betting on Sports, Brazilian Gaming Congress, SAGSE, SIGMA and many others. We truly believe in the Digital world, but face to face meetings with our clients, partners and affiliates are true business accelerators moments and we want to Streamline them.

Contact Information
Stephanie Coccoluto Pestana – eGamingServices
Press Relations & Communication Manager
media@egamingservices.coms.coccoluto@egamingservices.com
http://www.egamingservices.com
+351 916 229 594

About eGamingServices
Founded in 2016 and based in the Portuguese city of Lisbon, eGamingServices also has offices in Chile, Brazil, Malta and Uruguay. The company helps gaming operators to redefine their product and find their customer online or within the retail channel of some of the regions with the most potential in the industry: Latin America, Europe and Africa. eGamingServices creates effective and efficient projects to help operators find new customers and generate more income.

For more information, please visit our site or follow us on Linkedin.

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