Connect with us
SIS

Interviews

Exclusive Interview with Adrian Bailey, Managing Director, at Pariplay Ltd.

Published

on

Adrian Bailey- EEGaming interview
Reading Time: 3 minutes

Szaló Réka talked to Adrian Bailey, MD of Pariplay Ltd. Adrian is driven by thrill, excitement and passion and as long as something special is being created along the way he feels content.

 

We’d first like to ask you to introduce yourself. It’s always nice to hear industry professionals say a few words about themselves for our audience.

Adrian Bailey (AB): I have over 10 years’ experience in the gaming sector. I’ve previously held VP of Marketing and Managing Director positions at two of the world’s largest gaming companies, Caesars Interactive Entertainment and NeoGames. I’ve been instrumental in driving the strategy and growth at both firms, where I created, managed and led multiple marketing and operational teams.

My current role as MD of Pariplay focuses on driving the overall strategy for the development studio and our suite of platforms, as well as positioning the company as a major tech player in the global gaming industry.

Pariplay is a developer of online games and systems for the online casino and iLottery verticals. There are now many game developers out there, so what makes your company unique?

AB: We’re the largest supplier and aggregation platform of games to private lottery operators, and our speed of integration is very rapid due to our lightweight and modern code base integration. Another unique selling point is our innovation in game functionality.

We’re also the first iGaming company to launch an e-commerce solution for the private lottery industry, enabling bulk buying and checkout options on a game level.

 2017 has been pretty exciting for Pariplay. You’ve signed strategic partnerships with Playson, Twelve40 and iSoftBet, and partnered with Betsson, 777.be and many more. Would you say that you’ve reached all of your targets for this year?

AB: We’ve still got a lot of goals for 2017 and plenty more to come. We’ve achieved over £1.2 billion in bets and launched with 20 new operators so far, along with adding eight new vendors.

One of our biggest content partnerships this year was with GVC, which we signed back in May. We’ve only just integrated our first batch of games with the operator, spanning a range of GVC online casino brands.

In terms of content, we’ve launched eight new games this year. Looking ahead, we plan to bring to market even more content. Over the course of 2018, we’ve got plans to launch 20 original and branded titles.

We think Jack in the Box is an interesting game to bring to the online gambling industry. How well has it been received, and what was the main motivation behind this particular gamification project?

AB: The response has been impressive so far. It’s been our best launch to date, in terms of new and existing customers.

The main idea behind the game was to give the player a ‘greater sense of winning’, while increasing their sense of anticipation. For example, the ‘Big Wild’ is a very visual feature, which, if hit, has the potential to deliver a large win. We make sure that the player gets the opportunity to feel every feature.

As a closing question, we’d like to ask about your future projects. Could you fill us in on some upcoming launches and potential incoming partnerships?

We have another video slot title in our ongoing content partnership with Atari scheduled to launch early in the new year. The game will be a real nostalgia trip for those who remember the original Atari console games. It will also be packed with fantastic features and graphics for the younger players who don’t recall the arcade originals. Overall, we’re committed to launching one or two new games a month in 2018.

With regards to new partnerships, we pride ourselves on discretion. Basically, watch this space for some very exciting announcements in the not-too-distant future.

Reka is an Experienced English second language teacher with a demonstrated history of working in the higher education industry. Skilled in Microsoft Excel, Teaching English as a Foreign Language, Translation, Foreign Languages, and Lecturing. Strong education professional with a Bachelor’s Degree majored in English Language and Literature/Letters. Reka is in charge of conducting the exclusive interviews on European Gaming and our printed magazine

Continue Reading
Advertisement
Comments

Interviews

50 flavors of Endorphina at London event in 2019

Zoltan Tundik

Published

on

Reading Time: 2 minutes

 

When it comes to international exhibitions there are certain exhibiting companies that immediately catch attendee´s attention with their promo. As usually, Endorphina was one of these companies during the main igaming event of the year – ICE London.

What was Endorphina´s booth all about then?

This time, Endorphina wasn´t playing any games and brought in a guest star from the US – Erik Cavanaugh, who has already won the hearts of millions with his passion for dancing and challenging stereotypes of a dancer’s body. Erik’s been viewed over 90 million times worldwide and his fame is still rising. His videos and interviews were published by major publications like People Magazine, The Today Show, Good Morning America, Forbes, and more. During each performance there was a crowd watching Erik, cheering and admiring his graceful moves. Trust us, it was an impeccable performance!

We had a chance to ask Erik about his feelings regarding the event:

“I am so excited to be performing with Endorphina at ICE London and getting to show to the attendees that Dancers Come In All Sizes! This is my first time ever performing live in Europe and I couldn’t be more excited!”

Endorphina´s stand was buzzing all the time. Many people came to try their luck in Wheel of Fortune to win a huge collection of prizes – from witty branded cans, a very own Endorphina cookbook or custom Endorphina slides and branded socks. Provider´s slides and socks with designs of successful game titles were the most popular prizes and made more than one attendee of the show come back to their stand for a second chance to win it. And the rest was exploring provider´s latest games and business opportunities.

Did you witness the guy who impressed America with his charm and talent at the show? Or did you win some of the branded goods? Let us know!

 

Learn more about Endorphina: https://endorphina.com/about

Continue Reading

Interviews

When responsible gaming fails, problem gambling takes over, then there’s Gamban!

George Miller

Published

on

When responsible gaming fails, problem gambling takes over, then there’s Gamban!
Reading Time: 6 minutes

 

2018 was the year in which gambling operators and regulators moved up a gear in how they ensure responsible gaming is fully supported. 2019 is the year that software lends a helping hand. While many players enjoy betting on slot games, sports events and online casinos, problem gambling is a very real condition that can affect millions of people around the world.

In this iGaming Q & A session, Slotsquad looks at how software and technology can play its part in assisting problem gamblers online. Speaking with Gamban, we learn about the smartest and most effective software in the world for blocking online gambling sites and apps. Designed to block gambling and nothing else, it is the least intrusive, most intelligent and simple to install blocking software of its kind.

As we continue our journey to understand the iGaming industry, everything from how games are built to how casinos are regulated, we talk with the software experts fighting in the corner when responsible gaming fails. In a much anticipated Q & A with founder and CEO of Gamban, Jack Symons, we talk about the product, the future and how casino sites can do more to support players.

10 Questions with Gamban Founder and CEO, Jack Symons

Q1. Firstly, thanks for talking with Slotsquad. While most players know about online casinos, slot games and welcome bonuses, they don’t necessarily know about this side of the industry. Can you tell us about Gamban and how the software is making a difference?

Absolutely! Gamban blocks access to online gambling. You install the software on any and all of your devices and it stops your from accessing all gambling sites and applications – everything from bingo and poker to slots, skins gambling and casual trading. It’s designed to be as lightweight and effective as possible. Thousands of people are using the software and we are pleased that overall the software is helping so many people.

Q2. It’s very clever how Gamban is able to block thousands of online gambling sites, how does this part of the software work?

There are two approaches to this – and we have spent considerable time researching and developing different technologies. I should start by saying that each platform is considerably different as we work within the confines of what is and isn’t possible on each operating system.

However, underpinning each application is a powerful DNS system that automatically identifies gambling URLs, in addition to manual checking. We are always prepared to radically change the approach depending on what will make a better, simpler and more efficient product.

Q3. Do you ever come across websites that are wrongly designated as gambling domains? I guess this could be frustrating.

It’s not common. This was a bugbear of previous alternatives when I was setting up Gamban. What annoyed me most was finding I was blocked from [for example] restaurant websites, presumably because they, like casinos, use ‘chips’ – maybe that’s why? But sometimes the most innocuous sites were blocked and this was unacceptable.

On the rare occasion someone finds an inaccurately blocked site with Gamban, we can change this very quickly. We spend considerable time debating sites that fall between gambling and investing and regularly review the blacklist and whitelist.

Q4. Given the rise of internet gambling and mobile casinos now providing all-access around the clock, responsible gaming is being tested more than ever. Does Gamban provide one account that blocks access to gambling sites on multiple devices, including mobile phones?

Gamban can be installed on multiple devices – iOS, Android, Windows and Mac. We are exploring other emerging platforms, including Oculus (virtual reality), Playstation and Xbox. We aren’t intent on replacing willpower altogether but applying friction from the on-demand, omnipresent online gambling, where willpower alone isn’t enough for many.

Q5. Self-exclusion software can help problem gamblers and potential problem gamblers avoid contact with gambling websites, but it requires self-exclusion. Is Gamban a type of self-exclusion software and how does it differ from other types of this technology? Is it the best?

Gamban is self-exclusion software. It was designed knowing that individual operator self-exclusion is meaningless when there are thousands of other sites you can sign up and play on. However, the general consensus is that layering multiple self-exclusion tools (specifically financial spend blocking, the self exclusion register and gambling-blocking software) protection is more effective.

Gamban, Gamstop, Monzo. It works for me – I use all three and I cannot gamble online.

Q6. Gamban is independently evaluated with very good results. Can you please translate this for players, what does it mean and who evaluates Gamban?

Towards the end of last year, GambleAware commissioned an evaluation into the effectiveness of gambling-blocking software. The evaluation was undertaken by an agency in Birmingham and investigated Gamban, Betfilter, Gamblock and a number of similar but tangential tools in the access control space (parental control software). Gamban scored well in blocking functionality, yet cost was considered a barrier for some.

Q7. I see that Gamban software was selected by GambleAware to provide blocking software to its gambling support network. This is quite an achievement and a great endorsement that shows the capability of Gamban, you must have been pleased? And it’s free for players in the UK!

I’m very pleased with the results but our challenge is constantly evolving and we need to ensure our product is optimised for all platforms and updates to operating systems. The product has never been in better shape than it is today – and we have several major updates coming soon. Gamban is indeed free for players in the UK – people just need to contact one of the network of Gamcare treatment providers, including Gamcare and the National Gambling Helpline.

Q8. According to the UK Gambling Commission, tougher ID checks will be brought in to make sure self-excluded gamblers cannot cheat the system to place bets. Is it difficult to manoeuvre around the software in cases like this and if so, how do you see future updates improving Gamban?

This is essential for Gamstop to operate effectively and we fully support tougher ID checks to prevent gambling harm. If this fails, as it may do, Gamban provides a good level of protection. It’s been designed to be difficult to circumvent but we cannot stop someone buying a new phone or factory resetting.

As far as self-exclusion goes, our challenge is to create enough friction to stop people acting on impulse. But this is where financial spend blocking comes in useful too. If I ever want to gamble with three self-exclusion tools applied, I would have to apply a lot of creativity to act on impulse. Device, bank and ID – these are three difficult things to bypass.

Q9. Every year, the iGaming industry holds numerous events to promote marketing strategies, games development and online casino networking. Does Gamban get invited to these events? After all, casino operators and regulators support responsible gaming, don’t they?

Yes, we are always happy to be part of the discussion but we are keen to see change. What we want is more consistency in the way self-exclusion is delivered. We are pushing for a standardisation in the way self-exclusion is distributed and managed. Gamban has a role to play in this but we fully respect that fact that other systems add a lot of value to the individual trying to stop gambling. A lot of the events we go to seem to pay lip-service to the problem but I’ve seen quite a change over the past three years in the industry’s attitude towards responsible gambling.

One of the more interesting conversations I’ve been involved in is with the banking industry as a whole. Internet Service Providers, banks and other verticals have an opportunity to help individuals struggling with gambling addiction, as well as operators and regulators.

Q10. Lastly, how do you feel the future of online casinos and gaming sites looks from your perspective? Do you see Gamban and other self-exclusion technologies moving more towards operators and perhaps integrating with casino sites? For instance, name recognition etc to prevent players from signing up once they have chosen to bypass self-exclusion rules?

I’m surprised by how little innovation there has been in iGaming over the past five years, to be honest. Where I see a lot of industry focus on predictive behaviour, player insight and security, I feel the iGaming industry is in a position to be so far ahead of this – and yet, there is little that distinguishes one site from another. So little consistency. So much proprietary development is derailing effective cross-platform solution development and results in fragmented and disjointed support mechanisms for individuals going through one of the hardest processes imaginable.

What I would like to see is more engagement with the current self-exclusion ‘eco-system’ – more sharing, more collaboration and more integration of existing solutions. Until the bare minimum is achieved (an individual spelling out ‘I HAVE A PROBLEM’ to an operator and being offered anything close to a helpful, practical and effective strategy), I find it hard to take operator-funded ‘innovation hubs’ and ‘incubators’ little more than a ‘innovation’ branding exercise.

Once the bare minimum is being achieved, there’s potentially light at the end of the tunnel for the industry. Thousands of children who are playing games with gambling elements combined – I often wonder what will happen in a decade – are these children going to be playing on slot machines or will they continue playing games? Will gambling be able to compete with gaming or are the two products sufficiently different.

The point here is that a lot of innovation is going into responsible gambling technology – would it not be better to concentrate on making the products more engaging, interesting and powerful? The market will provide RG solutions to problem gamblers – operators just need to support and get behind these tools.

 

Source: Slotsquad 

Continue Reading

Interviews

Enteractive to bring player reactivation to the stage at ICE London 2019

George Miller

Published

on

Enteractive to bring player reactivation to the stage at ICE London 2019
Reading Time: 3 minutes

 

Enteractive CEO Mikael Hansson talks to European Gaming about his company’s first ever appearance at ICE and why adding the human touch to customer engagement along with new technology will drive players to re-deposit with operators

 

European Gaming: This year marks the first time that Enteractive will be exhibiting at ICE London, what was the thinking taking a stand at the ExCeL London?

Mikael Hansson (MH): Strategically, and along with us celebrating our 10th anniversary, it’s the perfect time for us to showcase our leading player retention solutions to the wider industry. The company has grown considerably in recent times with our recently launched (Re)activation Cloud now live with many operators across Europe, and ICE London gives us the ideal platform to speak to a wider audience.

Our debut appearance at the exhibition also comes at a time when regulatory changes are having a major impact on the global gaming industry, and we feel that our products can make a real difference for operators. We specialise in player reactivation, which will become a major focus in the marketplace over the coming months as regulators introduce stricter marketing procedures that will make it even harder to attract and acquire new customers.

European Gaming: What will Enteractive be exhibiting at stand N9-252? Do you have an exciting new product that you are showcasing?

MH: We’ll be exhibiting our innovative new (Re)activation Cloud service, which is an AI-driven platform built for large-scale personal player retention, as well as strengthening customer loyalty and improving responsible gambling measures. Through (Re)activation Cloud, operators can re-engage their player base with our industry leading one-to-one personal player conversations, resulting in up to 50% of players re-depositing.

Following a seamless API integration, CRM managers will have access to a real-time dashboard that gives them the ability to monitor player survey results, as well as responsible gambling measures, while all scheduling and optimisation is AI-driven.

European Gaming: What sets Enteractive’s approach to player reactivation apart from your competition?

MH: We’ve been specialising in player reactivation and retention for more than 10 years and implementing the human touch to our approach has been a major factor in our success. This personal approach helps operators to understand exactly what their players want from their gaming experience. Rather than send them a generic email bonus offer, we find that talking to them directly can be beneficial in finding out their likes and dislikes, as well as other circumstances that may influence their gaming habits.

Along with this, we have invested many resources into our technology, which complements our personal approach. Our (Re)activation Cloud, gives an operator full control of their reactivation campaign, whilst investing in full security and responsible gaming.

European Gaming: How will new technology like artificial intelligence enhance the process of player reactivation?

MH: Leaning on a cloud platform that incorporates artificial intelligence will significantly improve the method of player reactivation. Operator marketing teams will be able to deploy a procedure where they can automate how players are approached, pinpointing exactly who should be contacted, at the ideal time, and understanding why they are being approached in the first place.

New technology will also help to enhance security measures when contacting players. The introduction of GDPR means proper procedures need to be in place to handle sensitive customer information and storing such data via a cloud platform ensures it is safeguarded.

We firmly believe that incorporating modern technology, alongside the traditional human touch to player reactivation, will drive engagement and revenues for operators, as well as securing the long-term

Enteractive will be at stand N9-252, exhibiting its full range of player retention solutions. To find out more or to book a meeting, please contact info@enteractive.com.

Continue Reading
Advertisement
NSoft

Global Gaming Industry Newsletter – Weekly Digest (sent every Wednesday)

Please select all the ways you would like to hear from European Gaming Media and Events:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here. Read more about European Gaming Media and Event's Privacy Policy and Terms of Service.

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Latest by author

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.