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SIS continues greyhounds expansion internationally with Danske Spil deal

George Miller

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SIS continues greyhounds expansion internationally with Danske Spil deal
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2nd February, 2018 – SIS (Sports Information Services), a leading supplier of products and services to the retail and online betting markets, announced a deal with Danske Spil to provide its new Greyhound Service in a Watch & Bet format.

SIS will provide the Danish bookmaker with its new and improved SIS Greyhound Service, and as part of the agreement SIS will supply live pictures, commentary and data for British & Irish greyhounds for retail and online.

The announcement follows the recent deal with William Hill who were the first bookmaker to take SIS’s Greyhound Service in a Watch & Bet format, and deals announced late last year with four Spanish bookmakers, with SIS now supplying 90% of the Spanish retail market. In addition, all UK major bookmakers have broadcast SIS’s new greyhound service since 1st January.

SIS Sales Director Sandra McWilliams said: “SIS has produced high quality and reliable content for the betting industry for 30 years and we have now developed an even better greyhound product for the international market.

We are thrilled to be working with Danske Spil to provide them with our SIS Greyhound Service and we believe the content will prove popular with their customers and generate significant revenues and profits as the service develops”.

Jens Nielsen, Head of Sports Betting at Danske Licens Spil, said: “We are happy to have secured this enhanced content, and that we are able to expand our product offering for our customers through our partnership with SIS. I believe that they will appreciate the quality greyhound content on show and the service from SIS which provides our customers with high quality content, at times that suit them.

We have only started offering Greyhound races from the New Year and we are convinced that SIS’s greyhound service will give our customers exciting experiences and will be a driving force in increasing interest and sales on our Greyhound product on all our sales channels (retail, web, mobile and app).”

 

 

About SIS 

SIS (Sports Information Services Ltd) is a leading supplier of products and services to the retail and online betting markets and has been at the heart of global bookmaking for more than 30 years. SIS delivers multiple channels of live racing, data and commentary from racecourses and greyhound tracks in the UK, Ireland and across the world.

In addition to trusted satellite delivery, SIS has developed its own low latency streaming platform – SIS Stream, which delivers quick, secure and high-quality pictures, data and virtual content across the globe. SIS continues to develop innovative solutions to suit bookmakers at all levels of the industry, and now provides competitive pricing for UK, Ireland and international horse racing, along with greyhound and other sports via its Trading Services offer.

For more information about SIS please visit www.sis.tv

 

About Danske Spil

Danske Spil A/S, previously known as Dansk Tipstjeneste A/S, was founded in 1948. Until 1989, football betting was the only product, but this changed in 1989 when the company was authorized to also offer lottery services. In 1992 the first scratch card, Quick, entered the market, and in 1994 sports betting (Oddset) was launched. Since 2000, Danske Spil has also offered betting on horse- and greyhound races. In 2010 the Danish parliament unanimously passed the partial liberalization of the Danish gaming legislation, which allowed other suppliers of games to apply for licenses to offer sports- and online gaming products. The law entered into force in 2012, which prompted Danske Spil to establish two subsidiaries: Danske Lotteri Spil A/S, which handles the monopolized games, and Danske Licens Spil A/S, which operates the liberalized games. Danske Licens Spil offers sports gaming, horse betting, online bingo, online poker and online casino on the Danish gaming market. The Danish State owns 80% of Danske Spil.

For more information about Danske Spil please visit www.danskespil.dk

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RTSmunity strengthen their position on the european market with forBET partnership

George Miller

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RTSmunity strengthen their position on the european market with forBET partnership
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RTSmunity, esports odds and trading provider, continue their expansion on european betting market with new partnership. The new cooperation with polish sportsbook operator forBET comes in a time where many major sports are facing problems, and esports are working as a stable stream of revenue. Customers of forBET will now be able to experience the top esports offer, improved in every measurable aspect – number of markets, uptime, odds.

The partnership between RTSmunity and forBET confirms the strategy that RTSmunity outlined earlier this year, which is continuous expansion on the european market, combined with new partnerships in the US and LatAm region. With many sportsbook operators looking to esports in a new new perspective, forBET demonstrated ability to be fast and agile company, by quickly enhancing their esports betting offer through RTSmunity odds feed.

Pavol Krasnovský, CEO of RTSmunity, said: We are very happy to start a new partnership with forBET. They have been able to succeed in very competitive betting market in Poland, and bringing their esports offer to the top level is the obvious step forward. We are very confident in our solution, and we have demonstrated that we are able to make esports a growing stream of revenue for sportsbook operators.

Petr Pacinek, General Director of forBET, said: The cooperation we have just started is a clear signal of the way we have chosen – continuous improvement of our offer, in order to support growth of our market share. Esports betting is still a developing industry, but already very competitive, and you can’t succeed without having the best offer. That’s why we have chosen RTSmunity to be our new partner, and we count on them to bring us to the top.

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Promising new partnership between Endorphina and Universal Soft for the LatAm Market

George Miller

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Promising new partnership between Endorphina and Universal Soft for the LatAm Market
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The trendy slots provider Endorphina does not plan to stop with the incoming of partnerships this summer. We’ve just heard the news that Endorphina has kicked off a new partnership with Universal Soft, one of the most prestigious and well-known companies operating in the Latin American market and is focused mainly on horse racing and betting.

This partnership strikes itself to be promising for both parties. For Endorphina, this is their second partnership with a notable company within the LatAm market, so Endorphina will greatly expand to reach more players in this region. Universal Soft can also look forward to providing their clients with a diversify portfolio of colourful and trendy new games.

Henry Daniel Tapia Fernández, CEO of Universal Soft shares about the partnership:
“We are delighted to have partnered with Endorphina. A team full of professionals with a portfolio of high quality and reliable games. Endorphina’s games are becoming essential for every online platform and We are confident their games and gamification tools will exceed our customer’s needs in Latin America.”

Sales Manager at Endorphina, Zdenek Llosa, also shares:
“This marks itself as another great step for Endorphina’s expansion within the Latin American region, and we cannot be happier to have reached an agreement with Universal Soft. Their retail experience and strong understanding of the local market will be essential for our distribution and we are looking forward to having our latest releases like Chance Machine 100, The Rise of AI, Cash Tank and player’s preference Football Superstar to be soon available in their platform.”

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Optimove Announces General Availability of Self-Optimizing Journeys

George Miller

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Optimove Announces General Availability of Self-Optimizing Journeys
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Optimove, the Science-First Relationship Marketing Hub, announced the general availability of its Self-Optimizing Journeys, an AI-powered solution that autonomously determines the next-best-action for each individual customer.

With Self-Optimizing Journeys, marketers no longer face the burdensome task of determining which communications to prioritize or which sequence of communications result in the best customer journey. Self-Optimizing Journeys identify all the campaigns each customer is eligible for and evaluate all journey possibilities, response probabilities, and potential impact on customer lifetime value, to determine and serve the next-best-action for each customer.

“Self-Optimizing Journeys represent the first time marketers can stop worrying about manually plotting and prioritizing customer journeys to focus on what they do best—crafting personalized messages for each customer interaction,” said Shai Frank, VP Product at Optimove. “With today’s announcement, Optimove ensures individualized journeys that autonomously adapt based on each customer’s characteristics and behaviors, effectively allowing customers to ‘plot their own journey’.”

Optimove’s Self-Optimizing Journeys had been released to over 80 companies as a Beta since Q4, 2019. The following are results from the Self-Optimizing Journeys Beta:

  • 37.4x higher uplift per customer, compared to manually prioritized campaigns
  • 46% increase in total uplift, compared to manually prioritized campaigns
  • 55% of Beta users showed high adoption rates and orchestrated over 30% of their campaigns with Self-Optimizing Journeys
  • 450,454 weekly average autonomous decisions made

“Optimove’s Self-Optimizing Journeys help us make sure that our users always receive relevant and engaging campaigns,” said Yoav Banai, VP Customer Engagement at Deezer, the global online music streaming service. “Since implementing it, we’ve seen higher engagement levels and better overall performance for our campaigns. At the same time, our team has been able to save time on campaign execution.”

Marketers can either select a subset of their campaigns, or all of them to be orchestrated by the Self-Optimizing Journey algorithm. 88% of companies who took part of the Beta, orchestrated over 50% of their campaigns with Self-Optimizing Journeys, whilst the rest were manually prioritized.

For demonstrations and additional information on Optimove’s Self-Optimizing Journeys click here.

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