Conferences in Europe
Exclusive interview with Tom Edmonds (Harris Hagan), speaker at Prague Gaming Summit 2018
It was my pleasure and honor to conduct the below interview with such a experience professional of the gambling industry.
I would also like to thank you for following my interview series and for sharing these information with your colleagues and partners. If you would like to be featured in an upcoming interview, please send me an e-mail to [email protected] and I will happily get back to you!
My current interviewee is Tom Edmonds (Harris Hagan), who is going to be among the speakers at Prague Gaming Summit 2018 (more details here...)
We are very grateful for your generosity to answer our questions. First I would like to ask you to shortly introduce yourself and tell us when and why you started working in this industry.
Tom: My first taste of working in the gambling industry was advising on the sale of a major gambling company, when I worked at Travers Smith (a UK firm specialising in corporate transactions). This gave me an appetite to work in the industry and I moved in-house to Betgenius, a B2B sports betting provider. I then continued my journey into the world of gambling when I joined the specialist gambling law firm Harris Hagan in 2014.
Before joining Harris Hagan in March 2014, you worked at Betgenius as an in-house solicitor. Which are those professional experiences or which is the knowledge you accumulated there and proved to be useful in your present job?
Tom: It was valuable to develop a detailed understanding of the sports betting sector, as well as a general overview of the rest of the industry. This has enabled me to better assist clients by anticipating issues which a client has not necessarily considered but which I’m aware will come into play.
You advise clients on regulatory requirements from a gambling law perspective, product classification and on making operating license applications in the UK. Which are the most common problems your clients ask your help in and what are your most important suggestions?
Tom: We regularly assist clients with applications for a Gambling Commission licence. At the outset this involves dealing with the fundamental question of which company/ companies need to be licensed and which licences they need to hold – a question which you might imagine to be simple, but which can be complicated and which is vital to get right.
We then work with clients to ensure they remain compliant with the requirements of holding a Gambling Commission licence and, if they should breach such requirements, assisting them in finding the best resolution.
In several Eastern European countries there are significant regulatory changes concerning online gambling. What is your opinion about the European market in general? What advise would you give for the operators; which are the most attractive markets?
Tom: In general, Europe is moving towards ‘point of consumption’ licensing regimes, as in Great Britain, where operators need a licence in each country from which they take play. As a result, operators must be prepared to spend increasing amounts of time and money on compliance as they have to deal with the requirements of more licensing regimes. Conversely, and with regards to the most attractive markets, there are still unregulated markets which may prove more profitable but which also carry a higher risk profile.
You are particularly interested in areas of this industry where sports and gambling meet. How would you characterize this area of the gambling industry and which are the new trends, important changes that you would like to speak about?
Tom: There has been a significant tightening of the rules regarding advertising of gambling, including those adverts shown around televised sporting events. At the time of writing (mid-February 2018), the advertising regulator in Great Britain has just issued wide ranging new guidance that is intended to have a substantial impact on the content (and tone) of such adverts. Adverts will have to change but we wait to see how significantly operators will change their adverts and what action is taken against non-compliant operators.
To hear more about the subject and meet Tom in person, make sure you register and attend Prague Gaming Summit 2018, held on the 29th of March at Andel’s by Vienna House Prague.
Interviewee profile:
Tom works in the Gambling Group and specialises in regulatory, commercial and corporate matters.
Before joining Harris Hagan, Tom worked as an in-house solicitor at Betgenius, a technology company which provides sportsbook solutions to bookmakers. At Betgenius, Tom gained first-hand experience of the online industry and advised on a broad range of commercial contracts and regulatory matters. Prior to working at Betgenius, Tom trained and worked for four years at Travers Smith where he specialised in M&A, including advising on the sale of a large gaming company.
Tom joined Harris Hagan in March 2014 and deals with all aspects of gambling law including advising major land based casino operators, online B2B and B2C operators and start up companies. Tom regularly advises clients on regulatory requirements from a gambling law perspective, product classification and on making operating licence applications in the UK. Tom has a particular interest in areas where there is a cross-over between sport and gambling including sports betting, advertising gambling at sports events and spot-the ball competitions
In his spare time, Tom enjoys playing or watching sport, planning adventures overseas and having the occasional flutter.
Conferences in Europe
HIPTHER Announces Agenda Draft for Prague Gaming & TECH Summit 2025
HIPTHER is thrilled to announce that the agenda draft for the highly anticipated Prague Gaming & TECH Summit 2025 is now ready! Scheduled for March 25-26, 2025, the summit will once again take place at its home, the Vienna House Andel’s Prague. This year’s conference, themed “The A-Flutter of Innovation,” promises an immersive exploration into the future of gaming and technology.
One Agenda, Two Knowledge Hubs
The Prague Gaming & TECH Summit 2025 continues HIPTHER’s commitment to covering the full spectrum of hot topics in the Gaming and Technology industries. This year’s program features two concurrent conference Knowledge Hubs packed with groundbreaking sessions:
● Compliance & Operations Hub at Conference room 1: (OPAL + TOPAZ)
● TECH Trends, Innovation & Marketing Mastery Hub at Conference room 2: (QUARTZ + SAPPHIRE)
60+ Expert Speakers Already Confirmed!
Over 60 industry leaders and innovators from iGaming, esports, compliance, VR, and more have already confirmed their participation. Among the distinguished speakers:
- Dmitry Starostenkov – CEO At EvenBet Gaming
- Max Sevostianov – Chief Operating Officer At Betbazar
- Filip Sosnowski – CEO At SB Software
- Damir Hasaković – SLOT Manager At Luckia Croatia And Board Member At Croatian Gaming Association
- Ivana Flynn – SEO Igaming Expert
- Gal Ehrlich – CEO At BETER
- Tom Jang Lemke – CEO And Founder At SavageTech
- Joerg Hofmann – Partner At MELCHERS LAW
- Jakub Kolomicenko – Senior Compliance Officer At Kaizen Gaming
- Gustaf Hoffstedt – Secretary-General at the Swedish Trade Association for Online Gambling
- Asif Akram – Co-Founder At Tristratus Ltd
- Becky Liggero Fontana – Reporter, Producer & Host
…And many more! Stay tuned as even more renowned experts will be announced in the coming weeks.
Special Focus on the Americas: LATAM & North America
The Prague Gaming & TECH Summit 2025 bridges industries and breaks barriers, offering unparalleled insights and networking opportunities in Central and Eastern Europe – and beyond! This year’s agenda includes two special panels focusing on the Americas:
North America’s Regulatory Landscape: Lessons from the Latest Markets
This panel will examine the latest developments across key markets, highlighting lessons learned from new and maturing jurisdictions. Industry leaders will share insights into navigating compliance requirements, fostering responsible gambling, and leveraging market-specific strategies to ensure sustainable growth in this ever-evolving region.
Navigating the Maze: iGaming Compliance Across LATAM
The LATAM iGaming market is a land of immense opportunity but also significant regulatory complexity, with diverse frameworks and economic landscapes across countries like Brazil, Colombia, and Mexico. This panel will explore best practices for navigating fragmented laws, addressing taxation challenges, and fostering trust with local regulators, ensuring sustainable growth in this dynamic region.
A Word from HIPTHER
HIPTHER’s Co-Founder, Zoltan Tuendik, stated about the Agenda and the Summit:
“The future of gaming and tech isn’t just about following trends—it’s about creating them. HIPTHER, often imitated but never truly replicated, invites you to the Prague Gaming & TECH Summit 2025, where innovation takes center stage and the next leap forward begins.”
Explore the Agenda and Register Now!
The full agenda draft is now live! Visit hipther.com/events/prague/agenda/ for details and secure your spot today. Stay tuned for more updates as the event approaches!
Conferences in Europe
The Power of Data in Esports Betting: An Exclusive with DATA.BET’s Head of Sales Otto Bonning
The European Gaming Congress 2024 concluded with resounding success, attracting nearly 200 participants who benefitted from premier learning and networking opportunities. In this exclusive Q&A, we’re proud to feature Otto Bonning, Head of Sales at DATA.BET, our Badge, Bracelet & Networking Break Sponsor, discussing the power of data and how DATA.BET leverages it to create innovative esports tools.
Otto, thank you for sitting with us for this interview! Could you start by sharing a bit about yourself and your experience at the European Gaming Congress 2024 from moderating the panel on “The Future of Esports: Opportunities and Challenges”?
The European Gaming Congress 2024 left a lasting impression on me, standing out for its particular format and engaging atmosphere. The event’s structure seamlessly blended educational panels packed with industry insights and an open, relaxed environment that encouraged meaningful interactions with both leaders and potential partners.
During the panel discussions, Lasha Kupatadze, CPO at Atlaslive, a leading B2B software provider, focused on key aspects such as personalization and the evolution of sportsbook tools to meet user demands. I appreciated Lasha’s emphasis on adapting products for operators, as these are critical discussions that align with the challenges the industry is actively navigating
SavageTech CEO and Founder Tom Jang Lemke, a former semi-pro esports player, recalled starting out by managing trading manually for his sportsbook while analyzing streams. He delivered a compelling B2C perspective on esports opportunities and overcoming challenges. What I particularly appreciated was how the panel’s topic was explored from different viewpoints, creating more value for all congress participants and sparking meaningful discussions.
DATA.BET places a strong emphasis on leveraging official data for developing new tools. Could you explain how official data contributes to enhancing user experience and driving revenue growth for your clients?
Official data is fundamental to DATA.BET’s approach in esports, where precision and reliability are paramount.
Firstly, official data from trusted sources like Bayes Esports and GRID, who work directly with tournament organizers, ensures the highest accuracy in betting, reducing errors and enhancing the overall user experience. Combining all that with our own trading and models makes for an industry leading esports product.
Also, official data has allowed us to expand our content offerings significantly. For example, the number of CS markets has increased by 33%, and betting lines now remain open twice as long compared to platforms without official data, providing players with a broader range of options.
Moreover, official data minimizes risks by providing precise and consistent information, allowing operators to build assurance and offer a transparent betting experience. When used effectively, official data enhances platform reliability, expands market opportunities, and improves user retention – ultimately driving higher revenue and profitability for operators.
DATA.BET’s Data Feed combines Odds Feed, Live Score Feed, and in-house Risk Management. How do these elements work together to create a seamless experience for operators and their users?
DATA.BET’s premium Odds Feed, Live Score Feed, and in-house Risk Management are all powered by official data from our partners. With a low latency of 50-200 milliseconds and official data sources, our feed delivers unmatched speed and reliability.
Operators benefit from extensive coverage of 30+ disciplines and dynamic markets, including Player Props and in-game events, while integrated Risk Management ensures balanced exposure and maximized profitability.
Our official data allows us to keep an open betting line twice as long as competitors. Also, the synergy between our highly qualified traders, who possess deep expertise in their disciplines, and the advanced mathematical models developed and regularly updated by our Data Science team enables us to deliver exceptional value to operators, enhancing their performance and profitability. For example, over the past year, our clients have experienced up to 90% GGR.
Your risk management system is an integral part of your product offering. What sets DATA.BET’s Risk Management apart from other solutions on the market?
DATA.BET’s Risk Management system distinguishes itself by combining the expertise of our dedicated in-house team with advanced automated tools, providing operators with risk mitigation and platform security.
Our team of experts thoroughly analyzes betting patterns, particularly those of potentially fraudulent players. With a deep understanding of behavioral tendencies and statistical insights, our specialists identify reliable and unreliable players, proactively anticipate possible issues, and vigilantly monitor for fraud. This data-driven approach enables them to define user profiles based on in-game actions, creating a nuanced view of player behavior that enhances risk assessment.
They also work closely with the Trading team, providing them with a broader, more detailed perspective on user activity. This collaboration is precious when suspicious actions are detected, as our team’s in-depth analysis helps evaluate groups of players, assess risks, and make informed decisions on appropriate next steps.
Given the rapid growth in the esports industry, what future trends do you foresee in how data-driven solutions will impact the betting market?
Firstly, as modern UI takes central stage in sportsbooks, platforms must offer advanced personalization options, letting operators adapt seamlessly to their branding and customer preferences. Our new Single Page Application (SPA) is designed to meet these evolving needs, with features that prioritize flexibility, speed, and a seamless user experience.
Secondly, we expect to see more features from traditional sports adapted and enhanced for the esports environment. This trend will bring proven engagement tactics into esports, tailored to its audiences’ specific dynamics and preferences. For instance, Bet Builder enables users to combine multiple markets into a single bet, offering a tailored and interactive experience that appeals to savvy bettors. Operators benefit through increased stake sizes, broader market utilization, and valuable data insights for tailored marketing efforts.
Furthermore, as there is still demand for casual, fast-bet options, betting solutions will incorporate features inspired by casino gaming, adapting them to esports’ individual tempo and appeal.
Lastly, what advice would you give operators looking to stay competitive by incorporating Esports data feeds and risk management systems?
Operators aiming to stay competitive should choose providers with a full range of offerings, including official data, strong trading teams, reliable data feeds, and versatile tools like Bet Builder, ensuring optimal profitability and player engagement.
Official data from trusted sources will be vital as it ensures accuracy, minimizes risks, and builds user confidence, which is crucial in the fast-paced, highly competitive esports market. Beyond speeding up processes, it enables operators to maximize profitability by offering more reliable options, keeping betting lines open longer, and reducing errors that can lead to financial losses.
Lastly, to succeed in esports, it’s essential to understand your audience’s behavior and stay informed about industry trends. Keep track of tournaments and invest in learning how to promote effectively. While implementing progressive features can enhance your platform, generating significant revenue from esports without a solid marketing strategy is challenging. Numerous examples exist where operators leverage marketing activities to promote major esports tournaments in their projects. It provides an additional boost to the events and drives substantial revenue.
Special thanks to Otto Bonning for expertly moderating the insightful panel “The Future of Esports: Opportunities and Challenges”.
Blockchain
Navigating Blockchain’s Future in iGaming: Insights from Michał Ftouni, Head of Sales at Zondacrypto
The European Gaming Congress 2024 concluded with resounding success, attracting nearly 200 participants who benefitted from premier learning and networking opportunities. In this exclusive interview, we are thrilled to host Michał Ftouni, Head of Sales at zondacrypto – our Selfie Mirror Sponsor – and a key voice on blockchain’s transformative impact in iGaming.
Given your extensive experience in fintech and payments, what key developments do you see as the most transformative for the iGaming industry when it comes to blockchain technology?
I would say that making use of the inherent nature of the blockchain, meaning the transparency, immutability and security of it, is the most disruptive and transformative development for the iGaming industry. Players are able to confirm that the outcome of games is fair and make sure they are not being tampered with. Their payments are also safe, quick and cheap, something that is highly sought after by players. Of course, one has to mention also the effect DeFi and web3 has had on iGaming, by adding great features like staking and yield farming which brings a whole new dimension to user engagement. As for merchants, blockchain technology reduces operational costs by cutting out intermediaries, enabling instant settlements, lowering transaction fees. The biggest advantage in my opinion is the adherence to compliance and regulation since everything on the blockchain is transparent and traceable. Every transaction is securely recorded and easily auditable. Last but not least, we have to talk about chargebacks and fraud. These are the biggest pain for merchants when it comes to payments, and blockchain technology completely eliminates these risks.
During the panel discussion on ‘Chain Reaction: Securing and Disrupting iGaming with Blockchain Innovations,’ you shared some compelling insights on how blockchain is transforming the industry. Could you expand on the unique perspectives you brought to the panel and how your experience at zondacrypto has influenced your views on blockchain’s role in iGaming?
At zondacrypto, we see blockchain as so much more than just a tool for payments. We see it as a foundation for reshaping the entire gaming experience. It’s not just a buzzword but a foundational technology for addressing key challenges in iGaming, such as trust, security, and efficiency. My insights are rooted in real-world applications we’ve implemented at zondacrypto, particularly through our zondacrypto pay gateway. For example, our payment solution uses blockchain technology to streamline payments and cross-border transactions, reduce costs, and ensure transparency in the payment flow. All are critical elements for operators catering to a global audience.
Additionally, my experience has taught me that blockchain’s potential extends beyond payments for iGaming. A key role is in enhancing trust through permanent and unchangeable records and smart contracts that automate processes like custom wagering limits, automated payouts or unique bonus structures. This means that iGaming companies can improve efficiency and build strong trust among their clients. Throughout the years, I’ve seen firsthand how blockchain can elevate player engagement and operational integrity. This leads me to believe that Blockchain Innovations are a game-changer for the industry.
Blockchain is often praised for its potential to enhance transparency and trust in various industries. What specific blockchain features do you believe are most beneficial for iGaming platforms, particularly in the areas of security and data management?
For iGaming platforms, the most valuable aspects of blockchain are decentralization, immutability, and its built-in cryptographic security. Decentralization eliminates the reliance on a single authority, which helps ensure that game outcomes are fair and tamper-proof. Immutability is crucial because it guarantees that once data, such as bets or transaction histories, is recorded, it can’t be altered—this builds a strong sense of trust with both players and operators. Lastly, the security provided by blockchain technology protects sensitive data like personal information and payment details, which significantly reduces the risk of breaches and fraud. These features make blockchain an ideal solution for addressing the unique challenges of the iGaming industry.
Since joining the cryptocurrency space in 2017, you’ve seen significant changes in the industry. How has the perception of blockchain evolved among iGaming stakeholders, and what misconceptions still persist?
Back then, there was a lot of skepticism around blockchain, particularly in the iGaming sector. Blockchain was often seen as a niche concept, mostly associated with speculation and volatility. Over time, iGaming stakeholders have become more aware of its practical benefits, especially in areas like transparency, security, and faster payments. However, some misconceptions persist. One common one is that implementing blockchain is overly complex or requires a complete overhaul of existing systems, which isn’t true—there are many plug-and-play solutions now available. Another is the idea that blockchain automatically means anonymity and is therefore linked to illegal activities, overlooking the advancements in compliance, like KYC-enabled systems, that make it secure and regulatory-friendly for businesses.
zondacrypto offers a range of B2B services, including crypto payment processing and OTC services. Could you share some insights into how these services have impacted gaming platforms, and what trends you anticipate in the near future for crypto in iGaming?
Our B2B services, especially crypto payment processing, have made a significant difference for gaming platforms by speeding up transactions, lowering costs, and enabling operators to cater to players globally. For instance, quick settlements and reduced fees give operators a competitive edge, while OTC services are perfect for managing larger transactions, particularly for VIP players. Looking ahead, I expect stablecoins to gain more traction because they address concerns about crypto volatility while keeping the benefits of blockchain intact. Another big trend I see is the growing use of NFTs within games—not just as collectibles but as tools that enhance player engagement and create new revenue streams for operators.
As zondacrypto expands its footprint across the EU, what challenges do you face in driving blockchain adoption, and how are you working to overcome them, particularly in the iGaming sector?
One of the biggest challenges we face is navigating the regulatory landscape, which varies significantly across EU countries. Some jurisdictions are very supportive of blockchain innovation, while others remain cautious or unclear about their policies. To address this, we actively engage with regulators, provide education, and advocate for clear, fair rules that balance innovation with compliance.
We must of course mention the upcoming implementation of the European Union’s Markets in Crypto-Assets (MiCA) regulation by December 2024 which marks a significant milestone for the crypto industry, as it will introduce a unified regulatory framework across all EU member states, providing much-needed clarity for businesses operating in the space. As zondacrypto was one of the first centralized exchanges to be fully MiCA-ready, it will allow us to streamline operations and scale more effectively across multiple markets.
Another challenge is convincing traditional gaming platforms to embrace blockchain. There’s often hesitation due to concerns about complexity or the resources needed for integration. To overcome this, we focus on demonstrating how blockchain simplifies operations, reduces costs, and enhances trust. Sharing real-world success stories and showing the long-term value of blockchain solutions have been effective strategies in driving adoption.
Looking ahead, how do you envision blockchain continuing to disrupt and reshape the iGaming landscape over the next five years? Are there any upcoming innovations from zondacrypto that you’re particularly excited to share?
Over the next five years, I see blockchain becoming deeply embedded in the iGaming industry, not just for payments but across the entire gaming experience. We’ll likely see innovations like DAOs giving players a voice in decision-making, blockchain-based loyalty programs enhancing player retention, and NFTs creating new ways for players to own and trade in-game assets. These developments will make gaming more interactive and engaging while giving players more control.
We’re particularly excited about enhancing zondacrypto pay with a strong focus on MiCA compliance to align with the EU’s evolving regulatory framework. By integrating MiCA-compliant features, we aim to provide gaming operators with a secure, transparent, and fully regulated payment solution that meets the highest standards. This will not only ensure smooth, legally sound operations but also build trust with operators and players alike, solidifying blockchain’s role as a dependable foundation for iGaming transactions.
Michał Ftouni provided his valuable insights at the European Gaming Congress 2024 as a panelist at the discussion “Chain Reaction: Securing and Disrupting iGaming with Blockchain Innovations”, and with his Keynote Presentation “Leveling up your payments with crypto”.
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