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AI is Transforming the World of Online Casino Gambling

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AI is Transforming the World of Online Casino Gambling
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It’s no secret that Artificial Intelligence (AI) is casting waves of disruption through a variety of industries and sectors. Businesses are scrambling to understand what AI is and how it can best be used, especially those with tech components. But they aren’t the only ones.

Online casinos and the gambling industry at large are in the thick of the AI transformation. In fact, the intersection of AI and game playing was cemented more than 20 years ago when IBM’s Deep Blue computer defeated renowned chess master Garry Kasparov 3.5 – 2.5 in a six-game match.

The sheer power of AI in the gambling arena so far was perhaps best showcased in January 2017, with Carnegie Mellon’s Libratus AI winning thousands of poker hands over top-rated players in Heads-Up No-Limit Hold ‘em.

But this is only the beginning of AI’s influence on gambling and the way casinos operate.

Dizzying New Heights of UX

The gambling industry, in the traditional form of land-based brick-and-mortar casinos, has long been at the vanguard of analyzing player behavior. Using data collection methods like player’s club cards and loyalty programs, casinos employ sophisticated systems aimed at understanding why players chose specific games, stop playing, or switch games.

As trends develop in the data, casinos can identify factors such as what elements of a game make it more popular than others or how the physical arrangement of games on the floor impacts player selection. Gathering and sifting through all this data produces benefits for both casinos and players. Gambling operators use the data to deploy resources, retain players and maximize profits while players enjoy personally tailored gaming experiences and generous promotional offers.

The opportunities to collect and leverage player data explodes in the online casino world. Instead of tracking a percentage of total players—the individuals who have opted-in to a player’s club—online casinos may track the activity of all players based on their user accounts.

These valuable insights combined with AI allow for an even more heightened user experience (UX). As an online gambler, you can step virtually into a casino built just for you! The system knows your favorite games, and they’re accessible with a single click when you log in.

Sure beats trudging through a packed casino floor to find your lucky slot next to the drafty exit door.

AI is also radically improving UX at customer service touchpoints. The impersonal, often frustrating customer service “bots”—the non-human agents that are supposed to recognize your voice commands but rarely do—are being replaced by a new breed of intelligent concierge.

Armed with deep knowledge of your preferences and habits, these AI-driven agents provide more personalized information while delivering faster, customer-focused resolutions to issues. We’re finally entering the era of friendly, relevant and responsive automated systems.

Building a Wall Before the Slippery Slope

The battle against gambling addiction is fought daily by the casino industry and advocacy groups. Overall, casinos do a commendable job in promoting responsible gaming and providing resources to players who may have a gambling problem. But what if more can be done sooner to thwart gambling addiction?

Thanks to AI, early detection and prevention are possible. By analyzing player data for problematic behavior, AI can flag individuals with concerning patterns and notify online casino operators. The identified account can be suspended while the player is offered help before he or she spirals out of control into gambling addiction.

BetBuddy, a patent-pending analytics platform from the gaming and financial services tech firm Playtech, is one example of technology applying AI to capture a player’s digital footprints, enhance UX and identify problem gamblers. This solution relies on random forest algorithms, neural networks and other methods to spot irresponsible gambling behavior in real time. BetBuddy then delivers personalized communications regarding the detected behavior to both the player and operator.

Cheat Proofing and Leveling the Playing Field

Just as players need to be offered protection and be informed about gambling addiction, online casinos need to be safeguarded from unscrupulous players. The same insightful data analysis and machine learning capabilities AI uses to reward and protect can be engaged to root out cheating players.

Online casinos are at a disadvantage compared to their land-based peers when it comes to monitoring players in action. The nests of CCTV cameras and eagle-eyed security staff ubiquitous with land-based operations aren’t around to surveil online players in their homes or on the go. This creates a blind spot in which online players can reference probability programs or employ their own AI bots to gain an unfair advantage over the house.

All well-intentioned players benefit when AI quickly identifies and eradicates a cheating scheme. However, the challenge will be for the casino’s manipulation-busting AI to outpace the fraudulent AI of cheaters. Expect to see something similar to the cybersecurity cat and mouse game that’s been afoot for decades between hackers and those charged with keeping the nefarious attackers out.

The casino industry has an impressive track record of quickly embracing interactive technology. Compare the 16-bit feel of yesteryear’s online poker games to the live dealer video poker of today, and it’s evident that online casinos have made quantum leaps to engage and appease players. If anyone stands a chance to prevail in the “good vs. evil” AI war against cheaters, it’s current online casino operators.

We’re still in the early stages AI adoption by the casino industry. While the fields of UX, responsible gambling and fraud prevention present breakout use cases, more AI applications to the industry will continue to develop. As players, we should look forward to this promise of personalized, safe and fair gambling.

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Week 16/2024 slot games releases

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Week 16/2024 slot games releases
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Here are this weeks latest slots releases compiled by European Gaming

Habanero, is introducing the Reel Rewards feature in its new 6×3 reel slot Golden Taj Mahal. Paying homage to Indian culture, the game sees tigers, candles, precious gemstones, the prince and princess as well as the magic lamp Wild fill the grid as the slot’s symbols. At the top of the board, there are six empty spots which can be filled by the Reel Rewards mechanic on any spin, awarding a prize ranging from 2x, 3x or 5x multipliers to a Wild, which transforms all symbols below it.

 

After releasing the frenzy of a slot game that was Brick Snake 2000, the award-winning slot provider is now set to release Tombstone No Mercy an upgraded refresh of its 2019 hit slot, Tombstone. The 2024 refresh stays true to the original game and introduces Nolimit Bonus Buys and Nolimit Booster into the mix. With the introduction of Nolimit Bonus Buys, players can buy right into the bonus rounds; Justice Spins, Gunslinger

 

 

Games Global exclusive studio PearFiction Studios has unveiled its latest release, Cerberus Gold, incorporating three engaging LockNWin bonuses that can be combined for great win potential. This mythological title boasts an exciting triple collection mechanic that sees each collection pot protected by a head of the fearsome guardian of the underworld, Cerberus, who precariously sits above the reel set.

 

4ThePlayer in collaboration with Yggdrasil is unveiling its new release, 4K Ultra Gold MoneyWays, through the YGG Masters platform. This game evolves 4ThePlayer’s popular MoneyWays mechanic as seen in the top-performing 4 Fantastic series where cash on the reels is won by forming ways wins without the need for additional symbols or features. In 4K Ultra Gold, every cash symbol is boosted when it lands on the reels, creating additional excitement and anticipation.

 

Push Gaming has released the second in its series of DJ games, DJ Cat, which brings a range of new features to amp up engagement. Following the success of DJ Fox, this new follow-up retains the easy-to-understand, win-what-you-see gameplay, adding in larger win multipliers. Lining up CD symbols helps players to build big prizes while VIP icons grant access to spin the decks and feed the Multiplier Meter. Arrow symbols crank the volume and unlock more reels using the iconic Push-Up feature.

 

Inspired Entertainment is thrilled to announce its latest slot game, Spin 2 Riches™, now available the UK B3/LBO market. Offering players an unparalleled gaming experience filled with mystery symbols and Fortune Spins. Spin 2 Riches invites players to embark on a thrilling adventure where every spin brings the promise of untold riches.

 

PG Soft, a world-class digital mobile games company, is on target again with its latest fun-filled game release, Piñata Wins. Set against a vibrant fiesta backdrop, Piñata Wins is a five-reel and three-row title offering players a colourful gaming experience with plenty of features with an opportunity to make big returns from multipliers up to x100. The reels are brought to life with symbols that celebrate Mexican culture including tacos, maracas, skulls, sombreros and chillies.

 

Endorphina, has announced the release of its latest slot game, Moon Tiger, on April 17th. Featuring 5 reels, 3 rows, 25 fixed paylines, and cool bonuses, the slot will soon join Endorphina’s portfolio of over 150  games. Inspired by Chinese mythology, this slot embodies the legendary White Tiger, a creature born from a rare occurrence in the heavens.

Endorphina introduces its newest title - Moon Tiger!

 

Blueprint Gaming is inviting players to live like royalty and reign over Phrygia in its latest scatter-pay release, the Greek mythology-themed Midas King of Gold. Players attempt to turn every touch into gold in this 6×5 scatter pays title, with the King himself appearing in symbols on the game’s richly coloured board alongside royal pillars and ancient artifacts.

Luxury and grandeur await in latest Blueprint Gaming title Midas King of Gold

 

Playson, the fast-growing digital entertainment supplier, has combined the striking themes of its most successful games in its latest title Energy Joker: Hold and Win. With coins, electricity and a grinning joker, this fast-paced release has lightning running through its reels. The blue Collect feature strikes the cells and gathers all values, including the Mini, Minor and Major jackpots and Bonus symbols.

Playson grants clown unlimited powers in Energy Joker: Hold and Win

 

 

Spinomenal has released its new hit, Queen of the Amazon. Set amongst the lush rainforest, this 5×4 slot welcomes players on an adventure where treasure awaits intrepid explorers. A majestic Amazon headdress, tiger, gorilla, and snake, make up the Medium symbols on the reels. At the heart of the story stands the queen herself, representing the Wild symbol.

 

 

Embark on a thrilling journey across continents in 80 Day Escapade, the dramatic new slot from Boldplay that offers multiple features for endless excitement and rewards. With its 5×3 reels and 243 ways to win, players will enjoy a world of adventure and fortune but the real excitement begins with the set of exciting bonus features.

 

 

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Casino Guru’s Complaint Resolution Center Leads Industry in 2023

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Casino Guru’s Complaint Resolution Center leads industry in 2023, saving players over $11 million

Casino Guru’s Complaint Resolution Center continues to set the standard for excellence in the online gambling industry, achieving remarkable milestones in 2023 and reaffirming its commitment to player advocacy and fair gaming practices.

In the past year alone, the Complaint Resolution Center received over 14,000 complaints from players worldwide, a testament to its reputation as a trusted platform for addressing player concerns. Of these, over 12,000 were accepted, underscoring the Complaint Resolution Center’s dedication to providing a voice for players and addressing their grievances. Throughout the year, Casino Guru’s team successfully resolved 3,428 complaints, resulting in an astounding USD$11,279,425 in saved funds for players. This achievement reflects the Complaint Resolution Center’s unwavering commitment to securing favorable outcomes for players and ensuring a fair and transparent gaming environment.

Notably, Casino Guru’s Complaint Resolution Center stands out from its competitors such as AskGamblers by accepting almost all complaints received; a significant difference that underscores Casino Guru’s dedication to prioritizing player concerns and advocating on their behalf. By comparison, AskGamblers reported saving USD$9,031,914 for players with 3,565 accepted complaints while Casino Guru’s comprehensive approach led to saving USD$11,279,425 with 12,161 complaints accepted for resolution.

Aside from monetary savings, the Complaint Resolution Center also boasts other significant achievements. With an average resolution time of 17 days and the fastest resolution completed in just 48 minutes, Casino Guru demonstrates efficiency and responsiveness in addressing player concerns. Additionally, the Complaint Resolution Center resolved the longest open complaint, active for 287 days, showcasing its commitment to seeing cases through to a satisfactory resolution. Moreover, the Complaint Resolution Center successfully resolved the complaint with the highest value, amounting to USD$1.99 million, further highlighting its dedication to addressing all levels of player grievances.

Petronela Kontos, Complaints Team Lead at Casino Guru, commented on the Center’s achievements: “We are proud to lead the industry in providing a platform where players can voice their concerns and seek resolution. Our commitment to fairness and transparency drives us to continually improve and deliver exceptional results for players worldwide.”

In addition to its outstanding performance in 2023, Casino Guru’s Complaint Resolution Center has achieved significant milestones over its lifetime. With over 37,000 complaints received and more than $25 million recovered for players, the Complaint Resolution Center has become a trusted resource for players seeking resolution to their issues.

As the Complaint Resolution Center continues its mission of empowering players and advocating for fairness within the online gambling industry, it remains dedicated to providing exceptional service and ensuring that players’ voices are heard and their concerns addressed with integrity and transparency.

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Evoplay strikes distribution agreement with Light & Wonder

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Evoplay strikes distribution agreement with Light & Wonder
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Evoplay, the award-winning game development studio, has leveraged its position across Europe by taking its portfolio live with Light & Wonder’s leading aggregation platform.

Through this latest launch, over 100 of the provider’s dynamic titles will be made available on Light & Wonder’s global operator network including its Penalty Shoot-out instant game as well as top-performing slots The Greatest Catch Bonus Buy and Hot Triple Sevens.

The integration will see Evoplay boost its presence across a plethora of territories in Europe, including MGA-regulated markets, Italy, Portugal, the Balkans and the Baltics, where Light & Wonder’s platform is a top choice for tier-one operators.

Evoplay’s latest agreement underscores its commitment to becoming a leading supplier across Europe and follows significant commercial expansion in several key markets.

Ihor Zarechnyi, CBDO at Evoplay, said: “Evoplay’s latest landmark deal serves as a testament to the power of our dynamic portfolio. As we continue to excel across markets worldwide, we are delighted that Light & Wonder recognised the quality of our games and took them live on its platform.

“Light & Wonder has a vast market reach, which allows us to greatly expand our footing in Europe. Additionally, once we obtain the Canadian licence, we look forward to introducing our innovative content to an even wider audience of players.”

James Bustin, Commercial Director at Light & Wonder, added: “Thanks to its commitment to differentiation, Evoplay’s offering has proven to captivate players across Europe and we anticipate its games will perform just as well with our operator network.

“Forging new content agreements with suppliers such as Evoplay allows us to continue delivering fresh and exciting experiences to the market whilst elevating studios to an even bigger reach.”

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