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3 Key Steps to Boosting Traffic to Your Online Casino

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Boosting Traffic to Your Online Casino
Reading Time: 5 minutes

Online casino creation is a serious business challenge. Even the best-executed project often does not bring the expected profitability to its owners. According to experts, this is an important thing to bear in mind apart from developing a gambling site itself.

What is traffic?

Any business is based on the buy and sell principle of goods or services. And this process always engages people – visitors, buyers, customers, and even random passers-by. On the Internet, all these people are called “traffic”.

To create an attractive gambling site filled with popular content is only half the case. Thus, the next important step is to stuff it with quality traffic, namely, a steady number of visitors who will become active players. And the key word here is “quality”.

It is believed that the more traffic, the better. However, that works with information resources, but not with those providing some specific services, in particular, online casinos we’re talking about. Those users who are interested in gambling and about to play are considered the most beneficial traffic for online casinos.

How to attract quality online casino traffic

Step 1. Target audience.

Traffic attraction is not as simple as it sounds. First of all, it is necessary to define the target audience of your online casino, to understand its main characteristics and needs. Then, based on this data, how it can be influenced and what is the best way to : through what sources and in which ways. With that, one should develop a marketing plan and start engaging traffic to the site.

Step 2. Traffic Engagement.

There are several most effective and common ways to do that. Let’s consider them in more detail below:

  • Reviews of your online casino. Today’s online space has a copious amount of profile blogs and thematic websites which are considered as popular and trusted resources. By contacting a resource or a particular blogger, you can agree on a good review of your site from market experts.
  • Ranking. This is another information format that is highly trusted by Internet users. It is natural that a casino player strives to play on the best gambling site. Despite the fact that the ranking organizations bring a focus on their neutral position, it is still possible to buy a place in the ranking.
  • Backlinks. There are many options for getting free backlinks to your online casino. Among the most effective are: leave competent comments on the forums; publish interesting posts in blogs or thematic groups on social networks, accompanying them with links to the site in the description. It is also helpful to register your online casino in all possible catalogs. There are also link exchange programs and an opportunity to buy backlinks in the process of automatic website promotion. In addition, you should constantly publish interesting and unique content on your Internet site. Then, liked materials will be shown on other sites or blogs, backlinked to your resource.
  • PPC stands for “pay-for-click”. This is a search engine service. Payment is charged each time the advertised site is clicked. For new websites, PPC is one of the most effective tools to gain traffic, because it can raise attendance rates during initial steps.

  • Search engine optimization. In our case, it is also called Gambling SEO. This helps to rank your website to the top of search engines and is one of the most effective methods to increase traffic. Promoting your site in search engines with SEO, you attract the most relevant traffic because there, users are looking for an online casino exactly to gamble.
  • Creation of a forum. Players enjoy communicating with each other in online, sharing experiences and impressions. Therefore, this method of attracting customers has worked well, despite its resource intensity.
  • Social networks, video hosting, and instant messengers. This is another powerful method to increase traffic. Register your online casino in messengers; create thematic pages on social networks; establish thematic groups where possible; start a video channel. Do not forget about special buttons in social networks. Reposts and likes, which can also be purchased, will bring even more traffic to your site.
  • Webinars and video tutorials. This method of website promotion has become especially popular today. Videos, where you tell about something new and unique, are perceived by modern Internet users much better and easier than text content.

  • Mass media advertising. This type of promotion is traditionally considered to be the most effective one. Therefore, it is necessary to regularly appeal to the established media in order to place articles, news or advertisements about your gambling site.
  • Affiliate Program. Today, almost all major online casinos promote their platforms within partnering programs. The main point here is that online casino operators give the program participants personal links to be followed by the potential clients. The task is to do everything possible and impossible to make target customer follow these links, create accounts, and play. With each such click and money lost, the partner gets his profit, while the online casino gains a new player.
  • Newsletter. The information and advertising letters sent out to existing and potential players also significantly influence the increase of traffic and retention of actual clients.
  • Sponsorship. It is a very effective tool to popularize and increase brand awareness.

  • Participation in profile events. Exhibitions, conferences, summits, forums, roundtable discussions, and others give a great opportunity to see the market novelties, to get to know your competitors better, and also, to present your company.
  • Gift marketing. A small souvenir with a logo of your site as a gift is a great way to reward the visitor for his or her interest in a gambling house. Notebooks, mugs, pens, trinkets, t-shirts, etc. also can go as prizes in drawings or bonuses for following certain conditions. By using things with your logo, you involve users in the process of increasing the popularity of the casino.

  • Traffic Exchange. Another very popular method of increasing attendance. As a rule, the purchase of traffic is carried out on subjects in different categories that allows attracting only the target audience. Traffic exchange is a service where the advertiser can purchase certain kind of traffic in the necessary quantity; and a webmaster, who has a very reputable site, gains on selling the necessary amount of traffic.

Please note that you should not dwell on one or two ways of traffic attraction. It is necessary to apply them as much as possible, consistently and in combination. Then, the casino traffic will grow naturally, without sharp ups or downs.

Step 3. AIDA Marketing

Marketing has some immortal models based on the psychology of human behavior, that will remain trends of the times. The AIDA model was formulated in the U.S. by E. St. Elmo Lewis back in 1898. This model involves a clear sequence of actions to form a consumer decision to purchase goods/services. It can be explained as follows:

Before working with AIDA, it is necessary to study the target audience in detail and to determine what methods to be used to influence it.  

To draw attention, a website should have an original, vivid, and memorable design. Due to the huge variety in today’s Internet, a trivial standard design is not able to attract any customer attention. For example, different interactive elements, such as pop-ups, menus, sliders, drop-down lists, etc., have been entered into fashion nowadays. Without them, your site will look outdated.

To generate interest, it is necessary to drum up a visitor’s curiosity and make him or her stay on your site. Focus on the needs of the aim audience: give them what they’re waiting for. The newest games, the most interesting bonus program, relevant information about products and services – all that you offer should generate interest.

To trigger the desire to start a game, it is necessary to call to action with bright images, videos, animations, sounds, and texts. It can be enticing live images of slots, card, and board games. Also, logos of recognized developers and laconic texts ultimately should generate a desire to make the key step – action.

We can go on and on describing the ways how to attract quality traffic to online casino site. However, here we set up a collection of the main and most used traffic engagement tools for your special benefit. Therefore, we also recommend you to check out Slotegrator’s webinar on “How to attract gamblers to online casinos” via this link.

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The Nomination Committee’s Proposal of Catena Media’s Board of Directors at the Annual General Meeting 2024

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The Nomination Committee’s Proposal of Catena Media’s Board of Directors at the Annual General Meeting 2024
Reading Time: 2 minutes

The Nomination Committee of Catena Media proposed re-election of the following members of the Board of Directors:

Øystein Engebretsen

Theodore Bergquist

Adam Krejcik

Sean Hurley

The Nomination Committee proposed that Erik Flinck and Dan Castillo be elected as new members of the Board of Directors.

Göran Blomberg, Esther Teixeira-Boucher and Austin Malcomb have declined re-election as board members.

The Nomination Committee proposed that there will be six (6) members of the Board of Directors, changed from seven (7).

The Nomination Committee also proposed Erik Flinck to be elected as Chairman of the Board of Directors.

Erik Flinck, born in 1980, currently provides high end business consulting combined with serving as Chairman for the digital health startup, dr HUD. Mr Flinck previously served as Head of BCG Sweden and has extensive experience from corporate management, growth and turnarounds from nearly 20 years of Management Consulting and serving as Head of Group Strategy and M&A at Sandvik AB. He has a Masters Degree in Engineering (Software development and Financial Mathematics) from the Royal Institute of Technology in Stockholm and a Masters Degree in Business and Administration from Stockholm University and Stockholm School of Business.

Born in 1980, Dan Castillo has accumulated over 20 years of experience across startups, growth companies and turnarounds. Since 2015, Castillo has invested in Catena Media, maintaining a close watch on its progression, especially after its IPO in 2016. He has previous experience of listed board work in Kotipizza which Orkla acquired in 2018. He currently serves on the boards of five companies in different sectors, including Quartr.com in Fintech and Hope Studios in movie production. His academic background includes studies in Finance and Economics at Linköping University.

The Nomination Committee of Catena Media consists of:

Nicklas Paulson, representing Investment AB Öresund (chair of the nomination committee)

Marianne Stenberg, representing Second Swedish National Pension Fund

Martin Zetterlund, representing Niklas Karlsson

Göran Blomberg, chairman of the board of Catena Media.

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Industry News

IGT Announces Executive and Board Leadership Changes

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IGT Announces Executive and Board Leadership Changes
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International Game Technology PLC (IGT) announced that on March 21, 2024, its Board of Directors implemented changes to the Company’s Board and executive team.

Marco Drago announced that he will step down from his role as a non-executive director of the IGT Board of Directors. He will carry out his remaining term and depart from the Board at the conclusion of the Company’s Annual General Meeting (AGM) on May 14, 2024.

Enrico Drago has been appointed by the IGT Board of Directors as a non-executive director of the IGT Board. In addition, Enrico Drago will resign from his current role of CEO of IGT PlayDigital, and Gil Rotem, who is currently IGT PlayDigital President of iGaming, will expand his role to become IGT PlayDigital President and report directly to Vince Sadusky, CEO of IGT. These changes will be effective April 1, 2024. Enrico Drago will continue in his role as vice chairman of De Agostini S.p.A.

“As Marco Drago prepares to step down from his position on the IGT Board of Directors, I’d like to thank him for his many years of service and his unwavering commitment to driving results and creating value for all IGT stakeholders. Enrico Drago joining the Board and leaving his executive leadership position at IGT is a natural evolution that supports the Company’s vision for its next era of growth and transformation. Enrico’s value-creation mindset and understanding of global growth opportunities will enhance the Board and align with IGT’s strategic priorities,” said Marco Sala, IGT Executive Chair of the Board.

“Watching and guiding IGT through its evolution from a collection of companies that started with Lottomatica and GTECH grow into a unified global gaming leader has been very gratifying. We have been fortunate to have a great group of board members and business unit leaders that have helped drive IGT’s growth during this time. I thank them for their contributions and am certain that IGT is positioned for continued growth as we go forward with the bold initiatives we have undertaken,” said Marco Drago, IGT Non-Executive Director.

“Over the last five-plus years, IGT PlayDigital has established leadership positions in the global iGaming and North American sports betting sectors that will be foundational to the Company’s future successes. I thank the entire IGT PlayDigital team for all that we have accomplished in this time, and I look forward to supporting IGT in a new capacity and further helping the Company define its vision and strategy,” said Enrico Drago, CEO of IGT PlayDigital.

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Industry News

Bidstack Executive Team Acquires Bidstack Limited and all its Subsidiaries

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Bidstack Executive Team Acquires Bidstack Limited and all its Subsidiaries
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The executive team of Bidstack has acquired Bidstack Limited and all the operating entities of the Group, from the administrators of Bidstack Group PLC. The deal sees James Draper, Founder & CEO, and the executive team of Bidstack Ltd become significant majority shareholders.

All contracts and client relationships will continue within the new ownership structure – safeguarding jobs for the UK and European-based staff.

Bidstack, the multi award-winning in-game middleware technology provider that initially set about bringing programmatic advertising revenue to the most renowned sports gaming franchises in the world, has diversified into a broader offering, taking advantage of the most advanced off-engine content management system in gaming.

Following the announcement of a partnership with the Washington Commanders, where the NFL franchise became the first-ever sports team to utilise a platform to control advertising within their virtual stadium, across official NFL games, from multiple studios and developers, the management team has been focusing on sports rights holders as a key customer type.

The executive team has the support of the world’s leading rights-holder professionals in the sports industry. It will continue to execute from its position as the leading technology for the sports industry, for fan engagement and brand activations, in video games.

The executive management consists of James Draper continuing as Chief Executive Officer, with Lisa Hau stepping up to Chief Financial Officer, Dave Garvey continuing as Chief Legal Officer, Will Stewart moving to Chief Product Officer and Daniel Barrigas to Chief Technology Officer.

James Draper, Bidstack’s Founder & CEO, said: “The acquisition is a pivotal moment for the next phase of growth for the business. Our technology is at the forefront of sports technology, and I couldn’t be more excited. I am proud that we are able to reward our ambitious and industry-pioneering team and have them as shareholders alongside myself.”

“I want to thank the staff and customers for standing by us during this strategic review, which has obviously been an uncertain period. For all of our customers to have stood strong alongside us is testament to the relationships we’ve built over the years, as well as the incredible staff we have here who have fostered those connections.

“The company can now focus on the enormous potential we have, to enable sports teams to get closer to their fans and improve the player experience by bringing their virtual IP to life, with real-time messaging, rewards and engagements.

“Thank you to the management team who have invested to protect the incredible work our talented group has produced. It’s extremely motivating to see the unwavering belief we collectively have in our vision and product. Sadly, the public market is an uncertain place currently, and it’s a challenging environment for growth businesses such as ours.

“The interest and support we’ve had from some of the leading players in the sports industry has given our team great confidence and motivation as we work with some of the world’s largest sporting franchises and leagues.

“Thank you to everyone’s support and to our Board of Directors, who have assisted myself and management throughout.”

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