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Sweden raps media outlets over gambling ads

Niji Ng

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Photo credits: www.thelocal.se
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Lotteriinspektionen, the gambling regulator of Sweden, has warned 39 digital media outlets for publishing advertisements of international gambling companies.

This incident shows Sweden is serious in its approach to regulate gambling advertising. The warning was issued for publishing clickable ads that would lead to international gambling websites.

The regulator ordered the websites to remove the ads that have links that direct customers to lottery operators based outside Sweden.

It especially focused on lottery operations but also considered other types of operations. All the ads seem to be from abroad, where Swedish media’s most active advertising clients come from.

The Lotteriinspektionen is leading a war on unauthorised gaming operators and Marcus Aronsson, the man behind it, explained that the body’s intention is to force media outlets “to comply with the law, which will put illegal ads to an end.”

The upcoming online market liberalisation, coming next January, is set to allow international operators to be able to apply for local licences as of August 1st. It will also allow locally licensed companies to advertise with local media but, according to Aronsson, the prosecution of illegal advertising is important even as the new scheme is being developed.

Source: focusgn.com

Niji has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. Besides reporting industry headlines from all around the globe, Niji is also head of the content management team at Impressions Content Management, based in Kerala, India, which offers writing and editing services to clients around the world.

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Industry News

Bryke launches Link King in Spain

Niji Ng

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Bryke launches Link King in Spain
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Bryke, the video slots brand of Zitro, the famous  Luxemburg-based gaming company, has launched its highly successful flagship product in Spain: Link King, a unique and innovative type of game that is not like any other games available in Spain.

Link King offers impressive new features: 4 spectacular levels of progressive jackpots that are frequently granted through the bonus game, increasing the chances of winning. In addition, prizes are linked between terminals, raising their value and the player’s excitement. Spanish players can enjoy a different way of playing never before seen in Spain and already present in the best casinos in the world.

The staging of LINK KING is impressive thanks to the new FUSION cabinet that stands out due to its advanced technology and “Ultra Slim” design, occupying less space than any other piece on the market and offering the player greater comfort.

The combination of LINK KING and FUSION will transform Spanish lounges into a game show that will appeal to both the operator and player, just like what’s happening in international markets.

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Asia

RTG launched a new game, called I, Zombie

Niji Ng

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RTG launched a new game, called I, Zombie
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RTG Asia, the Philippines-based gaming company, has launched a new game called I, Zombie, which is a five-reel, 25 line game. It features Amy, a gorgeous zombie killer.

“The zombie epidemic continues, but now it’s taken a personal toll: Nancy has turned! Her beautiful blue eyes have gone red, her carefully manicured nails have grown into claw-like things. She might be the WORST kind of zombie — still so sexy, so attractive, so deadly. You have to see her! And, as in life, so WILD. And she is your WILD too. You may even see two more her appear and they’ll jump across the reels… not to kill you but to help you win more,” – commented RTG Asia.

“Maybe if she could see herself in the mirror she could change back… would that help? Could that help? It’ll certainly help YOU: when you get three mirrors – the game’s scatter – you get free spins. Get four mirrors and your free spin prize doubles. Five mirrors, it trebles,” it concludes.

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Gambling in the USA

William Hill US seeks modifications in regulations

Niji Ng

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William Hill US seeks modifications in regulations
Photo Source: sbcnews.co.uk
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William Hill US has written a letter to the Nevada Gaming Control Board (NGCB) seeking modifications in current regulations so as to eliminate some technical glitches. This is after FanDuel paid out on an erroneous ticket that allowed the ticket holder to win US$82k in New Jersey.

It is learnt that William Hill US mainly asked the power for the Chair to use discretion in rescinding bets where an obvious error had occurred, such as wrong pricing. “This would address the situation that occurred recently in New Jersey where an operator issued a wager on a football game at a price that was obviously incorrect,” reads the letter.

Sylvia Tiscareno, general counsel of William Hill, testified during NGCB’s meeting this week and said that the request comes after several internal discussions. The panel at the meeting decided to consider the testimony before making a decision.

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