Deal will boost leading operator group’s marketing reach with next-gen tech

 Betegy, the premier independent provider of personalised sports data and gaming visualisation, has partnered with GamingTec to drive its demand for social media content, online resources, marketing materials and personalised landing pages across a number of its operator brands.

Using Betegy’s latest proprietary AI-technology, the agreement will see the Betegy platform revolutionise the two brands’ content across all social channels, with the operator able to instantly create entire campaigns to market any event it has available, in as little as one click.

Betegy will also integrate multiple additional components as part of the deal, including live data feeds to automatically update all odds-related marketing content across articles and blogs.

As well as automatically generated banner and landing page solutions, Betegy’s entire process is fully automated – enabling GamingTec to deliver bespoke campaigns across numerous demographic segments, with an unmatched level of personalisation, all within minutes.

Commenting on the partnership, Alex Kornilov, CEO at Betegy said: “We strive to create unmatched experiences for players, driving engagement to new levels through personalised and immersive content.

“Our comprehensive solution will ensure GamingTec’s brands can create market-leading material in a short space of time, allowing their marketing departments to focus on player acquisitions and campaigns to drive their business.”

Andrei Beu, Commercial Director at GamingTec, added: “Betegy’s complete marketing solution allows us to create a full end to end online plan with real ease and allows us to focus our resources on campaigns and acquisitions for two of our leading brands.

“The proven success of Betegy’s platform is clear with their client list and we can’t wait to enjoy a successful partnership together.”

The alliance follows important commercial agreements signed by Betegy, most recently including ESTV, FTN Network, PokerGO, Germany’s Tipico, as well as Parimatch, Bwin and Coingaming.io, as it continues to bring its EGR award-winning solution to tier-one gaming and sports betting companies worldwide.

MAD Lions, a leading esports organisation, and Streamcoi, a platform automating stream management, officially announced their partnership. Streamcoi will enhance the team’s potential for displaying and managing content across pro-player’s streams.

The esports scene is one of the most robust, direct and engaging channels for reaching the younger generation. With more time spent watching live streams than television, Generation Z is one of the hardest groups to reach, even for leading brands. As a result, an increasing number of brands turn to esports to tap into youth culture. The teams use live streaming to communicate with fans, build brand awareness, sell merchandise or promote events.

These needs cannot be satisfied using manual stream management. Lack of tools helping to manage a growing portfolio of partnerships hinders the potential of live streaming as a source of revenue.

Partnership with Streamcoi enables MAD Lions to

Automate the stream management process.
Cutting the time needed to set up, modification and summarising campaigns from many streams at the same time.
Facilitate access to sponsored content, team assets, displays, artworks, clips and other elements
gives access to easily adjustable overlays in real-time
Send instant messages across multiple streams at once to effectively communicate with team’s community.
Access the statistics of each channel. This gives detailed insight in the performance and reception of any message or event MAD Lions presents on its live streams.
Manage the streams from a single dashboard.
Streamcoi allows MAD Lions to focus on the best performance and entertaining content, automating campaign set up.

“Our partnership with Streamcoi and the use of their platform enables our players and influencers to focus exclusively on delivering their best performance and providing entertaining content to our fans,” said Jorge Schnura, Vice-President of Strategy, OverActive Media. “It also gives us the ability to access detailed data and insights, allowing us to continuously evolve how we’re engaging with our community to serve up the best experience possible.”

“Players competing at the highest level rarely find time for streams, but when they do it’s a great opportunity to connect with fans in a break from official matches. It’s especially important that they don’t have to deal with overlays or other assets at such times,” said Jakub Janaszek, Product Lead, Streamcoi. “I am very proud that Streamcoi can help an organization as important as MAD Lions support their players and influencers while delivering effective action for their sponsors.”

Racecourse Media Group (RMG) has been awarded a further two-year contract by Dubai Racing Club to provide production and distribution services of the next two full horseracing seasons at Meydan Racecourse.

The season culminates with the glittering US$30.5m Dubai World Cup card on March 26, 2022 – recognised as one of the most prestigious day’s racing in the calendar.

Timeline Television will provide broadcast facilities and crew to support RMG’s host production and on-course coverage.

RMG, working with its long-time broadcast partner, Timeline, has produced and distributed horseracing from the flagship racecourse in Dubai for the previous six seasons, is offering exciting broadcast rights packages for the season.

Martin Stevenson, CEO of RMG, said: “We are delighted that Dubai Racing Club has once again appointed RMG for its production and distribution services. We look forward to working closely with our valued partners, Dubai Racing Club, in showcasing such a significant sporting event to the world.”

Dan McDonnell, CEO of Timeline Television, said: “We’re proud to be working with the Dubai Racing Club and Racecourse Media Group for the seventh year running. Each year we look to see how we can best capture the racing action and for the second year in a row we’re delighted to be providing both on-site and remote broadcast facilities to make this a more sustainable broadcast production.”

The 2021-2022 race season includes 22 meetings in all. The 2022 Dubai World Cup Carnival (DWCC), one of the highlights of the global racing calendar, begins on Thursday, January 13, one of eight meetings which culminates with Super Saturday on March 5.

The Dubai World Cup race-day enjoyed unprecedented global exposure in 2021, with more than 40 broadcasters showcasing the day.

Created through the vision of HH Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, the racing is set against one of the most iconic sporting theatres, the state-of-the-art Meydan Racecourse. The architectural masterpiece measures 1.2km in length and can seat over 60,000 in its grandstand.

Racecourse Media Group is the parent company of Racing TV, which will be showing every fixture live from Meydan this season and is available on Sky 426, Virgin 536 (Britain) and 411 (Ireland), Apple TV and Vodafone (Ireland).