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Sports Betting gaining popularity in Uganda

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Photo credits: clutchpoints.com
Reading Time: 3 minutes

The ongoing FIFA World Cup Is having several effects on the globe. One of the effects is the rising popularity of sports betting. Take for instance the people of Uganda. Sports betting is taking wings in the country. It has prompted several gambling companies to closely watch the trend.

In recent times, there has been a significant increase in the level of sports betting throughout East African countries such as Uganda, Tanzania and Kenya. This is a huge market that is largely untapped by the gaming companies.

Technology is allowing more and more people in these countries to place sports bets, whether at physical locations or online.

As internet usage and availability continue to increase in the region, there will be a race between the various betting companies to take advantage of this untapped market.

There are obvious concerns with the social consequences that may arise with increasing levels of gambling, along with the economic opportunities that may become available. Other regions outside of East Africa also have significant numbers of sports bettors, such as South Africa, Nigeria and Ghana.

Kampala is the capital of Uganda, and 736 gaming venues are located there, according to the National Gambling Board Uganda (NGBU), with 583 having the appropriate licenses. Those who have online operations in the country will pay 20 per cent of their revenue to the state, and there is a 15 per cent tax on punter’s winnings.

Sports betting fanatics in Uganda will bet on anything they can get their hands on, whether it is the Premier League or something more obscure like football leagues in Azerbaijan and Albania. The average bet is around the $0.50 mark.

Of course, the wages earned in countries like Uganda are lower than in Western countries, so this is a much greater portion of their income.

A lot of the sports betting operators advertise large jackpots and potential high-yielding bets such as accumulators. Gamblers are lured in with the idea of winning it big, something that would have the potential to change their lives.

In a developing country such as Uganda, there is not really much support for those who develop gambling issues. Events like the World Cup traditionally spike levels of betting. Through such a high-profile event with so much television and media coverage, a significant number of people are newly exposed to the world of sports betting.

Future of African sports betting

There is the ideal mix in Eastern Africa for a boom in online sports betting. The population is young, and the region’s economies are growing at a rapid rate. Smartphone usage is constantly trending upwards, there is a passion for sports, and unemployment levels are rising. This is the more optimistic viewpoint being taken by some people.

Others are a bit more pessimistic; they would point to the young population as being impressionable and therefore a vulnerable target for gambling companies and their marketing efforts. The promise of big wins in these developing countries constantly abounds but, of course, they are out of reach for most people.

All across Africa, populations are growing at a rapid pace. Unemployment is also growing and studies show that unemployed people are more likely to be active gamblers on sports. This, of course, is a major issue because they have no regular income sources to support themselves, which can lead to problem gambling.

Sports betting laws throughout Africa are generally a lot more lenient than those found in Western countries. This means that gambling companies can get away with certain things they wouldn’t dream of doing in a stricter regulatory environment.

The central marketing theme for a lot of sports betting operators in Africa is the promise of life-changing wins. With such high levels of poverty and unemployment, the allure for this get-rich-quick deal is alluring.

All they supposedly need to do is win a certain bet, such as a football accumulator, and they will be able to rise above the poverty line and live a comfortable life. Money goes a long way in these countries, so even a win of a few thousand dollars would be life-changing.

It is clear that most countries such as Uganda are sports-mad, particularly when it comes to football. Sports betting takes matters to a different level and will provide an outlet for potential financial gain for countless people in Africa. The amount of people betting on sports on the continent is only going to grow exponentially in the coming years. 

 

 

Source: VegasSlotsOnline

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Africa

KingMakers’ Nigerian operating business, BetKing, selects Genius Sports to power growth with in-play trading services

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KingMakers’ Nigerian operating business, BetKing, selects Genius Sports to power growth with in-play trading services
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New partnership sees KingMakers’ BetKing business benefit from Genius Sports’ leading portfolio of in-play content in Nigeria, including football, tennis and basketball

Genius Sports Limited has today announced a new agreement to supply KingMakers, one of the fastest-growing group of betting operators in Africa, with a range of in-play trading services.

The deal sees BetKing power its live betting product with ultra-fast venue content for the Premier League, La Liga, Serie A, Ligue 1, Bundesliga, English Football League, FIBA basketball and every other major European and South American football league.

Genius Sports will also provide BetKing with its market-leading trading services which include modelled odds feeds for major football competitions.

With in-play sports betting growing rapidly across Africa, fast and accurate odds are vital to maximising revenues by increasing the availability of betting markets.

Tim Smeets, Trading Director at Kingmakers said “We’re thrilled to announce our new partnership with Genius Sports. Their trusted trading solutions, including low-latency in-play content on crucial football leagues like the Premier League, will enable us to offer market-leading betting experiences for BetKing users in Nigeria.”

Will Westcott, Head of Business Development at Genius Sports said “Every year, we continue to invest in delivering the highest-quality trading services for the African market. With the value of in-play betting growing across Africa, we’re excited to help BetKing execute its online sports betting vision in Nigeria, by providing it with the fastest, most reliable live content on the market for major sports.”

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Africa

‘Supa’ Celebration as Hacksaw Gaming Takes First Steps into South African Market with Supabets

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‘Supa’ Celebration as Hacksaw Gaming Takes First Steps into South African Market with Supabets
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After nearly a year in making, both Hacksaw Gaming and Supabets are reaping the rewards of their partnership this week! As of the 30th March 2024, Supabets’ players now have access to a  plethora of Hacksaw games at their fingertips, and their platform currently stands as the only place players can access our games in South Africa.

The South African market has been on our radar for a while now, but like all good things, this partnership took time, refinery and hard work from both parties. A relatively new market to our expanding industry, but with the potential to be one of the most lucrative we’ve seen in a while. Needless to say, we are thrilled to now be a part of it!

Household Hacksaw names such as Chaos Crew, Wanted Dead or a Wild and The Bowery Boys are now available for Supabet users, and we’re ‘supa’ excited for South African players to immerse themselves in the true Hacksaw experience for the first time ever. But we’re not stopping there. As a homage to this new partnership, we’re planning on increasing our portfolio to over 30 of our games by August, and there are even whispers of game exclusives for South Africa in the future.

Supabets, founded for the people, have been at the forefront of promoting innovative and dynamic experiences for their customers since 2008. Head of Product at Supabet, Bavu Mpama, couldn’t contain his excitement on this recent launch – “What a ride it’s been trying to make this all possible, with the help of the Hacksaw team we are now able to launch one of the best providers in the market at Supabets. It’s been incredible to see the growth of the iGaming industry in South Africa. It’s a huge moment for Supabets, our customers and the iGaming industry in South Africa. We cannot wait!”

“It’s a thrilling expansion into a new region for Hacksaw Gaming, one that I’m confident will see mutual growth of both Hacksaw and Supabets.” Marcus Cordes, CEO of Hacksaw Gaming stated that “as always, our focus remains on delivering the Hacksaw quality we’re known for. Supplying unique and innovative content  that is not only visually stunning, but provides players with inventive mechanics that they know and love us for.”

Looking towards that stunning South African horizon, we’re certain that this is just the beginning of what we can provide to this new region of Hacksaw Gaming enthusiasts.

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Africa

ESA Gaming adds to Africa presence with multi-country Betway deal

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ESA Gaming adds to Africa presence with multi-country Betway deal
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ESA Gaming, the innovative games provider, has signed a significant commercial deal with leading global online betting and gaming brand Betway, to bolster its reach across the African continent.

The agreement will see an initial tranche of top-performing content, including Mine and Crash games, go live across key targeted markets, such as Tanzania, Nigeria, Mozambique, Zambia, and Malawi.

The tie-up with the Super Group-owned brand has significantly boosted ESA Gaming’s footprint in Africa.

The continent has emerged as a key target for the provider, with its array of light-weight games proving extremely popular in markets where mobile connectivity speeds may vary wildly.

Thomas Smallwood, Chief Commercial Officer at ESA Gaming, said: “Betway is a brand with a large global presence, and we’re delighted to expand across Africa with this latest partnership.

“Our products have been immensely well received across the continent and we look forward to bringing our games to Betway’s player base.”

Laurence Michel, CEO of Betway in Africa, said: “ESA Gaming’s mobile-friendly portfolio continues to resonate well with players across the continent, and we’re very pleased to launch their top-performing titles to our customers in five of our key markets in Africa, further enhancing our offering with unique and popular content that we know our customers will enjoy the experience of playing.”

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