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Sports Betting gaining popularity in Uganda

Niji Narayan



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Reading Time: 3 minutes

The ongoing FIFA World Cup Is having several effects on the globe. One of the effects is the rising popularity of sports betting. Take for instance the people of Uganda. Sports betting is taking wings in the country. It has prompted several gambling companies to closely watch the trend.

In recent times, there has been a significant increase in the level of sports betting throughout East African countries such as Uganda, Tanzania and Kenya. This is a huge market that is largely untapped by the gaming companies.

Technology is allowing more and more people in these countries to place sports bets, whether at physical locations or online.

As internet usage and availability continue to increase in the region, there will be a race between the various betting companies to take advantage of this untapped market.

There are obvious concerns with the social consequences that may arise with increasing levels of gambling, along with the economic opportunities that may become available. Other regions outside of East Africa also have significant numbers of sports bettors, such as South Africa, Nigeria and Ghana.

Kampala is the capital of Uganda, and 736 gaming venues are located there, according to the National Gambling Board Uganda (NGBU), with 583 having the appropriate licenses. Those who have online operations in the country will pay 20 per cent of their revenue to the state, and there is a 15 per cent tax on punter’s winnings.

Sports betting fanatics in Uganda will bet on anything they can get their hands on, whether it is the Premier League or something more obscure like football leagues in Azerbaijan and Albania. The average bet is around the $0.50 mark.

Of course, the wages earned in countries like Uganda are lower than in Western countries, so this is a much greater portion of their income.

A lot of the sports betting operators advertise large jackpots and potential high-yielding bets such as accumulators. Gamblers are lured in with the idea of winning it big, something that would have the potential to change their lives.

In a developing country such as Uganda, there is not really much support for those who develop gambling issues. Events like the World Cup traditionally spike levels of betting. Through such a high-profile event with so much television and media coverage, a significant number of people are newly exposed to the world of sports betting.

Future of African sports betting

There is the ideal mix in Eastern Africa for a boom in online sports betting. The population is young, and the region’s economies are growing at a rapid rate. Smartphone usage is constantly trending upwards, there is a passion for sports, and unemployment levels are rising. This is the more optimistic viewpoint being taken by some people.

Others are a bit more pessimistic; they would point to the young population as being impressionable and therefore a vulnerable target for gambling companies and their marketing efforts. The promise of big wins in these developing countries constantly abounds but, of course, they are out of reach for most people.

All across Africa, populations are growing at a rapid pace. Unemployment is also growing and studies show that unemployed people are more likely to be active gamblers on sports. This, of course, is a major issue because they have no regular income sources to support themselves, which can lead to problem gambling.

Sports betting laws throughout Africa are generally a lot more lenient than those found in Western countries. This means that gambling companies can get away with certain things they wouldn’t dream of doing in a stricter regulatory environment.

The central marketing theme for a lot of sports betting operators in Africa is the promise of life-changing wins. With such high levels of poverty and unemployment, the allure for this get-rich-quick deal is alluring.

All they supposedly need to do is win a certain bet, such as a football accumulator, and they will be able to rise above the poverty line and live a comfortable life. Money goes a long way in these countries, so even a win of a few thousand dollars would be life-changing.

It is clear that most countries such as Uganda are sports-mad, particularly when it comes to football. Sports betting takes matters to a different level and will provide an outlet for potential financial gain for countless people in Africa. The amount of people betting on sports on the continent is only going to grow exponentially in the coming years. 



Source: VegasSlotsOnline

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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Mlungisi Mvoko Sees Gaming as Revenue Source for Eastern Cape Province

Niji Narayan



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Reading Time: 1 minute

Mlungisi Mvoko, member of the executive council for Economic Development, has told that new technologies and gaming could lead to an increase in the revenue base for the Eastern Cape Province.

“It is still our fervent belief that through the infusion of new technologies in the 4th Industrial Revolution and optimal regulation, gaming could lead to an increase in the revenue base of the province,” Mvoko said while attending the 15th Gaming Regulators Africa Forum.

“It comes as no surprise that technology has had a remarkable impact on the gaming industry. So, if you are wondering how technology is impacting the gaming industry then you need to look no further than how a cryptocurrency like Bitcoin has revolutionized the realm of online users,” he added.

The 15th Gaming Regulators Africa Forum, themed “Fourth Industrial Revolution and its Impact on Gaming in Africa,” brings together representatives from countries which include Angola, Botswana, Ghana, Kenya, Malawi, Mauritius, Mozambique, Namibia, South Africa, Seychelles, Swaziland, Tanzania, Uganda, Zambia and Zimbabwe.

The conference focuses on global economy shifts and the impact of this on the global gaming industry. Mvoko told delegates that the shift to legalise gambling and the growth in the sector has benefited provincial treasury.

He said the industry had given consumers an additional choice of recreation, generated considerable tax revenue and increased employment. Mvoko said the provincial economy grew by an estimated R985 million over the last five years as a result of the gambling industry.

The Eastern Cape economy was predominantly driven by car manufacturing and tourism industries. But the ongoing global economic crisis has brought about an indirect decline in both industries.

Mvoko said the gaming and gambling industry must be boosted in a manner that supported and facilitated economic development.

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SportPesa Gears Up for Legal Battle with Kenyan Government

Niji Narayan



Reading Time: 2 minutes


Sports betting platform SportPesa has geared up for a protracted legal battle with the Kenyan government. The operator told that the government was deliberately politicising a dispute over tax to interfere with its Kenyan operations. This has left SportPesa unable to process mobile payments, prompting it to cancel all sports sponsorship agreements in the country.

On 1 July, Kenya’s gambling regulator (BCLB), declined to renew the licence applications of SportPesa and 26 other companies. The BCLB claimed it was owed a total of KES60.56bn in unpaid taxes, claiming that Kenya’s Gaming Bill states that the country’s 20% tax on winnings applies to both profit and to the bettor’s original stake.

“SportPesa is fully tax compliant in all of the markets in which we operate. We have been recognised by the KRA as such, receiving tax compliance awards in 2016, 2017 and 2018,” a SportPesa spokesman said.

The SportPesa spokesman said that the company secured a High Court order that overruled the regulator and prevented the authorities from suspending payment services and interfering with the company. However, on 10 July, the state ordered the telecoms company Safaricom to block banking services to the 27 companies. On 22 July, SportPesa opted to take legal action against the regulator to overturn the blocking order. The High Court is currently considering whether the authorities acted illegally in blocking access to customers’ accounts.

On 9 August, Sportpesa announced it was suspending all of its sports sponsorships in the country. On 11 August, SportPesa was also named in a Sunday Times investigation into the advertising of betting to children in Kenya. However, a SportPesa spokesman denied the operator was deliberately targeting minors.

“SportPesa takes its commitment to ensuring responsible gaming in Kenya extremely seriously. We do not advertise to children and are compliant with all advertising regulation in every market we operate in,” the spokesman said.

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Sportingtech expands in African market with BetOn in Uganda

Zoltan Tundik



Reading Time: 2 minutes


Sportingtech, igaming platform provider increases its African market share closing the deal with MENA Sports Consulting (U) Limited, trading as BetOn in Uganda. The full scope of the sports betting and gambling products and services are available through all delivery channels – online, mobile and retail.

The full scope of sports betting and gambling products

Pulse Platform is a multi-management platform that combines sports, technology, casino games and betting into a single solution.

After upgrading to Sportingtech’s state-of-the-art igaming offering, BetOn now has all the benefits of the platform, utilizing online, mobile and retail channel to run its country-wide betting operations.

It uses all the latest features and updates from risk analysis tools, content and sportsbook management, powerful CRM and CMS for online business, to the Cashier Application.

Cashier Application was specially developed for retail business. It is a completely web-based application – no installation required, simple to use and optimized to work with any hardware configuration.

Increasing African market share is paramount

We are extremely happy to widen our impact in the African igaming market. Entering the Ugandan market with BetOn is a vital milestone.

 We aim to support promising projects like BetOn in achieving their goals in setting the standard for online, mobile and retail betting excellence in Uganda.

 This is a great opportunity for both Sportingtech and BetOn to use and showcase the full power of our Pulse Platform”, expressed Vito Sesar, Business Development Manager at Sportingtech.

Vito Sesar, Business Development Manager at Sportingtech

Meet Sportingtech to discuss business opportunities

In case you want to meet Sportingtech’s team and find out more about its sports betting offering or other products, you can do so by sending an email to or, and arranging a meeting, whether it’s a Skype call or a meeting in person at one of the upcoming igaming events.

To learn more about Sportingtech, please visit this link:


About Sportingtech

Sportingtech is igaming platform provider bringing you advanced technology product package for running online and land-based betting and gambling operations for any market. With offices in Malta, Portugal and Curacao, the company strives to develop ground-breaking solutions for the operators, targeting some of the most demanding jurisdictions.


Knowing how sports betting and games of chance have progressed in the last decade as well as market demands regarding the software, information technology systems, legislation requirements, we at Sportingtech make it easier for you to overcome all these challenges.


About BetOn

BetOn draws upon the best practices in both Europe and Africa operating a full online and offline sports betting and lotteries product portfolio. The company is setting the standard for online, mobile and retail excellence in Uganda covering all the major sporting events across Europe and the world.

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