Latest News
UK’s ASA unhappy over animated slots and fibbing tipsters
The Advertising Standards Authority (ASA) of the UK has nailed online gambling operator Coral for running casino games that are specially designed to attract kids.
The country’s ad watch dog upheld a trio of complaints about Coral Interactive’s promotion of slots titles that a complainant (presumably the Campaign for Fairer Gambling) alleged were “likely to be of particular appeal to children.”
Three such products were promoted on the Coral.co.uk site on February 20: Rainbow Riches, Fishin’ Frenzy and Lucky Wizard. These products featured animated images of leprechauns, swimming fish and wizards, respectively.
Coral, now part of GVC Holdings’ family of gambling brands, argued that the animated figures weren’t excessively cartoonish, didn’t specifically resemble characters from any animated films and generally weren’t over the top. As a result, Coral maintains that there was no indication that the images would have more appeal for children than for over-18s.
But the ASA found the leprechaun’s face “highly stylized with a large nose, intensely flushed cheeks, big pointy ears and had a big smile showing his large teeth.” The fish was depicted “in a cute child-like manner,” while the wizard featured “a large podgy nose, exaggerated cheekbones and had a thick colorful ginger beard with a long mustache with slightly curled tips.” Bottom line: ASA 3, Coral 0.
Three weeks ago, the ASA spanked a trio of sites on similar grounds, demonstrating its willingness to enforce the “no kid-friendly games” edict in the joint letter the ASA issued last October with other UK regulatory agencies.
LIES, DAMNED LIES AND TIPSTERS’ SUCCESS CLAIMS
The ASA’s second trip to the woodshed this week had to do with betting tipsters Isiris Racing Services. A complainant found fault with a Racing Post ad last October that made the astonishing claim of Isiris customers enjoying “a successful return on over 90%” of some 55 wagers made “in the past 6 months or so.”
The complainant was none other than Lord Lipsey, a member of the Starting Price Regulatory Commission, but in this instance Lipsey was acting in a personal capacity. Lipsey called bullshit on Isiris’ claim of having correctly picked 50 of 55 bets and that all of these bets “are proofed to the Racing Post before racing as evidence that these claims are 100% genuine.”
In response, Isiris provided the ASA with a spreadsheet detailing their wagering activity, but the spreadsheet “included many more bets than 55, and a number of them appeared to include multiple bets within one line.” Furthermore, “a significant number appeared to show losses, and no combination of bets from 6 April appeared to show 50 wins out of 55 bets.”
Isiris also failed to produce any evidence that the ads had been proofed “following a robust system that had been approved and regularly monitored.” The ASA therefore ordered Isiris “not to claim success rates for their bets” unless they could provide the necessary evidence.
Source: CalvinAyre.com
Latest News
7-Eleven selects Jackpot.com as their official lottery partner
Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.
Jackpot.com will serve as the official lottery courier service of 7-Eleven, Inc., initially launching in Ohio and Massachusetts
Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.
As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.
“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” said Akshay Khanna, CEO and co-founder of Jackpot.com. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”
By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.
Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.
To learn more, visit jackpot.com. First-time users can also download the official Jackpot.com Lottery App on the iOS or Android App Stores, where available.
eSports
The World Esports Summit 2024 Is Here!
The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.
This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the
Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.
The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:
- (R)Evolution in Esports
- East Meets West
- Esports Integrity: The Role of Referees
- The Rise of International Esports Competitions
- (In Korean) Korea’s Secret Sauce etc.
Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.
These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.
Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.
Registration for the World Esports Summit is free and open to all interested attendees.
To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration
See you in Busan!
eSports
Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference
Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience. As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.
Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.
Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .
“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.”
Looking ahead to ICE Barcelona, Akhil Sarin stated: “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”
He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”
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