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DraftKings launches Daily Fantasy Tennis with Wimbledon

Niji Ng

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DraftKings launches Daily Fantasy Tennis with Wimbledon
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DraftKings, the Boston-based gaming company, launched its daily fantasy game for tennis on the inaugural day of the 2018 edition of Wimbledon Championship.

Mark Nerenberg, DraftKings Vice President of Game Operations and Development said: “By expanding into tennis, we have an opportunity to provide a new and engaging experience for our current customer base while broadening our reach to attract tennis fans, globally. Over 25 million people in the U.S. alone tuned in to watch Wimbledon last year, and we want to be a part of that.

Adding tennis to their daily fantasy lineup has mouth-watering potential for DraftKings. Tennis has an estimated following of a billion people worldwide, as well as a rare phenomenon of both men’s and women’s finals having similar viewing ratings (the men’s and women’s finals in the 2018 French Open last month had a 1.1 and 1.0 rating respectively).

How it Works

Players are given a $50,000 salary cap to select 6 players. Contests are based on a single day or round of play, allowing players to bet on every day of the two-week tournament.

Points are awarded (and lost) on the expected game won/lost and sets won/lost, as well as a variety of stats. Aces award players points while double faults lost points. Winning a set without dropping a game is rewarded as well as a player winning a match in straight sets. Players are also given points if an opponent retires from a match (something becoming more and more prominent in major tournaments).

Point values also vary between matches that are best of 3 or best of 5 sets. In regular tournaments, all matches are best of 3 sets. But in “Grand Slam” tournaments (Australian Open, French Open, Wimbledon, and the US Open) the men play best of 5 while women play best of 3.

Tennis is an inherently stats-heavy sport, allowing many different ways to track and score points. Because of this, tennis offers daily fantasy players many different ways to play given the variety of strategies seen on the court.

For example, gamers may take a risk on the big serve of American John Isner to try to rack up points based on aces (he tallied 29 aces in his first match of the tournament). Or players could eat the cost of Roger Federer, the most expensive player and favourite in the competition, and ride the success of the greatest men’s player of all time.

DraftKings and Niche Competitions

This isn’t the first time DraftKings has gone off the beaten path to bring variety to their users. Back in 2015, DraftKings introduced daily fantasy for the eSports competition League of Legends (LOL). Since then, they’ve had 2.5 million entries in LOL contests and project 2018 to be their most successful year yet.

While DraftKings offers the usual daily fantasy sports, but they have managed to separate themselves with help of their niche competitions. Both DraftKigns and rivals FanDuel offer daily fantasy in football, baseball, basketball, hockey, soccer, golf, and motor sports, but DraftKings now holds tennis, MMA, and eSports.

They also hold sponsorships with the MLB and NHL, while FanDuel only holds the NBA (both companies have sponsorships with various NFL teams, DraftKings also partnering with the NFL Players Association).

FanDuel attempted to enter eSports back in 2015. A day after DraftKings announced their expansion into eSports, FanDuel announced the acquisition of AlphaDraft, an eSports daily fantasy website. However, the venture failed quickly for FanDuel as AlphaDraft shuttered its competitions just one year later.

 

Source: gambling.com

Niji has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. Besides reporting industry headlines from all around the globe, Niji is also head of the content management team at Impressions Content Management, based in Kerala, India, which offers writing and editing services to clients around the world.

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Asia

Scout Gaming secures deal with Asian tier 1 operator Dafabet

George Miller

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Scout Gaming secures deal with Asian tier 1 operator Dafabet
Reading Time: 2 minutes

 

Scout Gaming has signed a license agreement with Dafabet giving them access to Scout Gaming’s Fantasy Sports platform. Dafabet is a leading Asian online gaming operator offering sports betting, online casino, poker and games. 

 

Dafabet was founded in 2004 and operates out of the Philippines where they are licensed and regulated and is a household name in the Asian region.

“We are proud that Dafabet selected us as their fantasy sports partner. Dafabet is considered to be one of the largest private operators in Asia and is highly respected within the industry on a global basis. It is clearly very satisfying to sign up another tier 1 operator.” says Scout Gaming CEO Andreas Ternström.

Launch is expected during the first half of 2019. Dafabet is expected to be included in Scout Gaming’s global liquidity network.

“We have a history of successful growth across multiple product verticals and look forward to be able to introduce Scout Gaming’s Fantasy Sports platform to our player base. Fantasy Sports holds great potential and complements our existing portfolio perfectly” commented Dafabet’ s Marketing Director Nikos Diakoumopoulos.

About Scout Gaming Group:
Scout Gaming Group is a licensed and regulated provider of B2B Daily Fantasy Sports and pool betting. The company offers a flexible and customizable network based Fantasy Sports solution with support for most sports and leagues through an in-house StatCenter which also provides real-time information to players. Local sports can be provided on request. The Group has approximately 65 staff and is headquartered in Stockholm, Sweden with development and operations in Bergen, Norway and Lviv, Ukraine. Sales, support and product management is handled from the office in Malta.

About Dafabet:
Dafabet is a leading Asian online gaming website, offering sports betting, online casino, online poker and online games. They have been present on the Asia Pacific market since 2004. The company is fully licensed and regulated in the Philippines.

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Daily Fantasy Sports

Evolution LA Joins Forces with FanDuel on “Walk Away” Ad Campaign with Former NFL/ Buffalo Bills Cornerback Vontae Davis

Zoltan Tundik

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Reading Time: 2 minutes

 

Evolution LA edited FanDuel‘s latest hit commercial featuring former NFL Buffalo Bills Cornerback Vontae Davis as part of a campaign to promote the company’s daily fantasy website.

The :30 second ad debuted during Thanksgiving on DIRECTV Sunday Ticket and NBCU properties, and is also running on digital, television and social media platforms. Davis recently retired from professional football during a game on the second week of the season.

 

The commercial promotes the gaming pastime known as daily fantasy on FanFuel, where players can pick a different team each week and quit previous choices. The ad’s premise is that it’s ok to “walk away” from their teams and remain engaged in fantasy football. Evolution worked closely with director Steve Giraldi and producer John Shepphird from the FanDuel group to edit this timely spot.

“Evolution is our ace-in-the hole post house,” said Shepphird. “They consistently create amazing promotional content for the FanDuel Group including TVG, Betfair Casino, and Draft.”

For more information visit www.evolutionla.com or www.fanduel.com.

About FanDuel Group

FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Betfair US, DRAFT, and TVG. FanDuel Group has a presence across 45 states and 8 million customers. The company is based in New York with offices in CaliforniaNew JerseyFloridaOregon, and Scotland. FanDuel Group is a subsidiary of Paddy Power Betfair plc, a leading international sports betting and gaming operator and a constituent of the FTSE 100 index of the London Stock Exchange.

About Evolution LA

Evolution LA produces work that breaks through the clutter and noise of today’s media landscape. This full-service production company believes in engaging audiences and connecting with consumers in authentic and meaningful ways. It is the name studios, brands and celebrities turn to for original ideas and proven marketing strategies. Its clients are some of the most lucrative and well-regarded properties in entertainment and business. Evolution LA creates innovative campaigns with an expert team of in-house producers, directors and post-specialists who deliver creative campaigns and ensure projects run smoothly anywhere in the world.

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Daily Fantasy Sports

Scout Gaming wins “Best DFS Product” at SBC Awards 2018

George Miller

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Scout wins Best DFS product at SBC Awards
Reading Time: 1 minute

 

SBC Awards is now in its fifth year of rewarding and celebrating the very best in sports betting. The awards recognize the achievements of operators and affiliates, as well as suppliers from across all the major disciplines including payments, marketing, platform providers and data.

”We are very pleased to be given the award for ”Best DFS Product”, marking what has been a defining year for Scout, firmly establishing ourselves as the leading supplier in this space. It feels especially good knowing that the award is given based on votes from operators and suppliers sports betting industry” commented Andreas Ternström, CEO of Scout Gaming.

 

About Scout Gaming Group:
Scout Gaming Group is a licensed and regulated provider of B2B Daily Fantasy Sports and pool betting. The company offers a flexible and customizable network based Fantasy Sports solution with support for most sports and leagues through an in-house StatCenter which also provides real-time information to players. Local sports can be provided on request. The Group has approximately 70 staff and is headquartered in Stockholm, Sweden with development and operations in Bergen, Norway and Lviv, Ukraine. Sales, support and product management is handled from the office in Malta.

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