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The present and the future of Online Bingo in the UK and beyond

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The present and the future of Online Bingo in the UK and beyond
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For many people who are not involved in online gaming, Bingo is often associated with older generations. It is something many know from the movies or have heard stories about, but have never played. According to a British website Top Rated Bingo Sites, this perception about the game, in fact, might be out of touch with reality. The bingo industry analysis prepared by the website includes some statistics that show that the current trends in bingo usage promise a better future for the game.

The most staggering shift is in the demographics that use the online Bingo websites. Based on Topratedbingosites.co.uk player survey, the percentage of bingo players between ages 18 and 34 has increased from 17% in 2015 to 32% in 2017. This shows that the younger generations are becoming more interested in the game and there is a whole new market opening up for Bingo which could lead to its comeback and popularization. Not only age but the gender distribution also seems to be shifting. Although women are still the clear majority when it comes to Bingo players, the share of men has increased by 7%. With various types of customers getting involved in the game, the providers see increased traffic and usage, which translates to more promotional activities for Bingo. As a result, it should not be surprising if the popularization of the game picks up the pace even more in the coming years.

What could be the reason for Bingo’s comeback?

There could be a perfectly reasonable explanation for why the game is making a sudden comeback. If it was necessary to go to a physical place in order to participate in the game before, nowadays most major UKGC regulated online gaming companies offer platforms for Bingo. Consequently, if the younger generation, who are used to doing such activities on their computers and mobile phones, was wary of the game before, now the Bingo has adapted to their needs as well. In the abovementioned report, statistics about what devices are used to play the game are also provided. As is shown, more than half of the who play Bingo use mobile phones to access the websites. It has been only recently that the smartphones became a ubiquitous tool that virtually everyone in the modern world owns. This could explain why the millennials are getting interested in the game that was thought to be the activity for the elderly before.

Users are also paying increasingly more attention to the interface and user experience. Providers are adapting to these demands and try to make the registration process as smooth and easy as possible. According to Top Rated Bingo Sites, most people reported that the complexity of the signing up process was what stopped them from completing their registration and starting to play Bingo. With new technologies, this process is becoming easier so the future outlook for the game is even better. In conclusion, the future of Bingo seems very bright with many development opportunities. The game can find a completely new market in new demographics and with tweaking some if the cumbersome registration procedures, it could become more attractive for many people.

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ECA and AGEM applaud creation of Association Assembly at ICE Barcelona

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ECA and AGEM applaud creation of Association Assembly at ICE Barcelona
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The news that January’s ICE Barcelona will include a major new feature dedicated to global gaming’s most influential trade associations has been welcomed by organisations in Europe and abroad.

Making full use of the additional space at the Gran Via Fira de Barcelona, the first ICE Association Assembly has been created to enable trade bodies to promote their values and create new opportunities for the gaming community across every sector and geography, including both the Brussels-based European Casino Association (ECA) and the Association of Gaming Equipment Manufacturers (AGEM), the global trade association for gaming equipment suppliers with its primary headquarters in Las Vegas.

Erwin Van Lambaart, Chair of the ECA confirmed: “Our members are already planning their week in Barcelona and they will be at this historic edition of ICE in great numbers. ICE is a pivotal event for the global gaming community and having a show floor feature which will enable us to engage directly with all sectors is a unique opportunity.

“Traditionally, our association’s involvement at ICE and its Conference program has primarily centred around networking and product development orientation—connecting with our members, regulators, suppliers, and fellow trade bodies. However, ICE 2025 marks a significant milestone. For the first time, the ECA will have the chance to fully interface with the global industry supply chain in its entirety. We are looking forward to this unique opportunity to articulate our vision for the future to a diverse and comprehensive audience, where innovation, responsibility and significant partnerships for guest and customer centricity will have centre stage.”

Daron Dorsey, CEO of AGEM added: “We represent the interests of our gaming suppliers whose well-known brands are global in reach, so to be given the opportunity to explain our agenda and engage with what is a truly international audience of association colleagues on the ICE show floor is invaluable.”

January’s editions of ICE and iGB Affiliate will occupy 120,000sqm of space compared to the 100,00sqm at ICE 2024. In a major endorsement of the opportunities offered by the relocation to Barcelona 72% of the 25 biggest exhibitors will have an increased stand presence at ICE 2025.

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Industry Awards

Blask Wins Prestigious “Startup of the Year” at 2024 Starlet Awards

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Blask, the pioneering AI-powered analytics ecosystem for iGaming, has been named “Startup of the Year” at the prestigious 2024 Starlet Awards. The company earned this recognition for developing a groundbreaking market intelligence platform that has redefined how gaming operators leverage data and market insights.

Award Recognition

The award confirms Blask’s revolutionary approach to market analytics and its significant impact on how iGaming companies access and utilise market intelligence. Powered by AI models including Computer Vision and Natural Language Processing, Blask analyses billions of data points across 2000+ active brands to provide unprecedented market insights.

The Starlet Awards recognition follows Blask’s recent SiGMA Asia Startup Pitch 2024 Award victory. “Winning these awards affirms our belief that innovation and bold ideas can reshape the iGaming landscape. The recognition underscores the impact of our cutting-edge AI technology and our relentless pursuit to transform data into actionable insights”, reflects Max Tesla, CEO and Co-founder of Blask

Blask provides operators with a strategic edge across multiple critical areas. Its real-time market analysis capabilities deliver instant access to crucial market metrics, while the high-granularity data available at one-hour intervals enables swift, informed decision-making. The sophisticated AI modelling system estimates GGR and FTD by analysing a comprehensive range of inputs, including historical data, third-party OSINT data, market performance, competitor metrics, historical brand performance, market reports, and public company disclosures.

Beyond analytics, Blask offers robust brand monitoring and competitor analysis tools, alongside strategic and tactical planning capabilities particularly valuable for market entry decisions and maximising performance during major events. The recently introduced customer profile feature harnesses AI to generate detailed, country-specific user profiles, adding another layer of strategic insight for operators.

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CONCEPT: VERSATILITY AND EFFICIENCY IN SPACES

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The CONCEPT cabinet line has been designed to maximize space in casinos, adapting to any configuration. Its efficient design allows for different bank arrangements, making the most of the available area. This gives operators greater flexibility in organizing their gaming floor.

Additionally, the integrated LED strips in CONCEPT eliminate the need for extra signs or wedges, creating a sleek and attractive visual at all times.

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