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Gambling in the USA

New Jersey online gambling revenues soar in July

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New Jersey online gambling revenues soar in July
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New Jersey’s online casinos had a windfall in July, with the revenues soaring to an all-time high. Leading from the front in revenue generation were Borgata and Golden Nugget, with good performance by the new Hard Rock and Ocean online casinos.

Overall, the state’s iGaming revenue for the month touched $25,897,517, with slots and table games contributing $24,048,964 and online poker bringing in $1,848,553. Online casino revenue now accounts for 93 per cent of the state’s online gambling revenue.

Golden Nugget and Borgata soar

While some might surmise that NJ’s two new online casinos, Hard Rock and Ocean, could cannibalise revenue at established competitors, they certainly had little effect on Borgata and Golden Nugget’s bottom line in July.

Last month, Golden Nugget had its best month ever, boasting a win of $9,328,814, over half-a-million dollars more than its previous top month this March. GN, which serves as the umbrella for Betfair and SugarHouse (and soon Churchill Downs), consistently dominates the NJ online casino industry in terms of revenue. This year, it has banked $58,272,651 in total, around $28 million more than Borgata, its closest competitor.

Golden Nugget’s July revenue was nearly 50 per cent more than what it took in during the same time period last year, an astounding feat considering that overall market growth has slowed considerably.

Borgata was the other big winner last month, posting a record high win of $4,463,799, a 42 per cent Y/Y bump.

The licensee, which also counts playMGM and PartyCasino NJ as partners, had its previous best month in May, but eclipsed that amount by nearly $300,000 in July.

All of the casinos under Borgata’s wing launched popular Live Dealer games in May, which could be one of the drivers behind its impressive recent earnings.

Hard Rock and Ocean take their first baby steps

Last month was Hard Rock’s first full month of operation. The newly minted online casino raked in $329,650.

Ocean Casino was not that far behind, with a total take of $249,805, interesting considering that the site only began taking customers in a limited capacity in the middle of the month. If the casino had continued at that rate, and had been in operation for the entire month, it would have actually beat out Hard Rock in July.

Ocean, which lacks the brand recognition that Hard Rock brings to the table, still has some work to do in improving its product. However, the site launched with an eye-popping bonus opportunity, which could have succeeded in bringing in intrigued gamblers.

The welcome bonus package includes a reward of up to $125 free, along with a whopping $10,000 deposit bonus. The previous biggest welcome bonus in the state was through Betfair, which offers a 100 per cent deposit bonus up to $2500.

While great for marketing, players should be aware that the Ocean bonus is not for the faint of heart. To earn the entire amount, gamblers must play a considerable amount, more than the majority of casual players would be capable of.

WSOP.com’s tri-state compact isn’t saving NJ online poker

June was a bright spot for New Jersey online poker, with the state’s three poker licensees contributing for a 1.3 per cent year-over-year growth. The achievement was mainly due to WSOP.com/888, which connected player pools with card players in Delaware and Nevada in May. The ability to share liquidity across states instantly propelled the network to the top spot in NJ, beating out PokerStars for the first time.

Numbers were also inflated due to the hype surrounding the WSOP and the $3.023 million guaranteed Online Championships flagship tournament series, which previously ran separately in Nevada and New Jersey.

In June, however, poker revenue went right back to its downward slide. In total, poker sites took in just $1,848,553 for a 7.9 per cent Y/Y decrease.

It’s becoming increasingly clear that instead of growing the market as a whole, WSOP/888 shared liquidity is simply cannibalizing customers from its competitors.

That said, PokerStars could very well soon take back its position as king of poker in the state, if and when NJ agrees on an interstate compact with Pennsylvania, which legalised the industry last year. The poker behemoth recently revealed a partnership with Mount Airy in the state, and will surely connect player pools with its NJ site if allowed.

Sports betting revenue on the way next month

Next month, we’ll get our first peek at online and mobile sports betting, due to the launch of DraftKings Sportsbook earlier this month. The company was the first to launch a mobile and online sports wagering product in the state, beating out more established competitors. DraftKings is partnered with Resorts Casino.

Sportsbook gross gaming revenue will be reported as the sum of all wagers minus the payouts of winning wagers which were redeemed during the month.

Sporting events which conclude during the timeframe will be included, while winning wager payouts will not be deducted from GGR until events, such as the Super Bowl, are held and the winning wager redeemed.

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Gambling in the USA

Gaming Americas Weekly Roundup – September 18-24

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

SB22 has introduced Lucky22, a first-of-its-kind wager placement streamlining system that is fully integrated into its proprietary K22 self-service gaming kiosk. The patent-pending Lucky22 button provides the player with a set of simple, tailored wagering offers, which can adjust the bet and amount wagered based on how much the player wants to win.

Twenty-Nine Palms Band of Mission Indians, a Native American Tribe in Southern California, has standardised its growing business and government operations on Oracle Fusion Cloud Applications Suite to support its mission of being a self-sustaining, independent Tribe.

Several points in Shawnee, Okla., are shining brighter now that JCM Global has installed numerous outdoor digital signs for the Citizen Potawatomi Nation. The Citizen Potawatomi Nation Monument now glows with a 10mm Mitsubishi NXL Series measuring 9.5 feet wide x 5 feet high and enables the Tribe to dynamically communicate messages to members and visitors.

In an effort to combat illegal gaming activities, Michigan Gaming Control Board Executive Director Henry Williams recently met with Flint Mayor Sheldon Neeley and State Rep. Cynthia Neeley (D-Flint) to discuss strategies to help deter and crack down on illegal gaming operations in the city.

Win Systems is going to attend G2E Las Vegas, to be held October 10–12 at the Venetian Expo. The company will be at the same booth as last year, #4447, where visitors will be able to see and learn first-hand about all the latest innovations designed to optimise casino operations and player experience.

edX, a leading global online learning platform from 2U Inc., and global technology leader HP Inc. announced a new online Professional Certificate programme in Esports Management, Game Design, and Programming to bring cutting-edge skills to learners globally.

CT Gaming has officially announced its attendance at G2E 2023, taking place in Las Vegas from 10-12 October. The Expo is recognised across the industry as a crucible of innovation and business opportunities, where CT Gaming will be presenting a blend of its legacy products and new developments at stand 2050.

INTELITY announced that it will exhibit at the 2023 Global Gaming Expo from October 9–12 at The Venetian Expo in Las Vegas, Nevada. During G2E 2023, INTELITY will highlight the latest updates to its cloud-based Platform R5, as well as its newly updated API capabilities, both used by dozens of casinos around the world.

Partnerships

SharpLink Gaming announced that SaharaBets will be the first U.S. sports betting operator to begin integration of SharpLink’s innovative new C4 BetSense technology into its online betting platform.

CT Interactive has signed a distribution deal with Vivelo24. Through this agreement, the Mexican players will get the chance to experience the amazing products of the leading online provider CT Interactive.

Playtech has announced its continued partnership with betPARX. Under this collaboration, betPARX has integrated Playtech’s industry-leading IMS platform and native mobile applications to power its launch in Maryland.

With the grand opening of The Queen Baton Rouge, the first land-based casino in the city, The Queen Casino & Entertainment has successfully launched Konami Gaming’s SYNKROS casino management system.

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Gambling in the USA

Gaming Americas Weekly Roundup – September 11-17

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Potawatomi Hotel & Casino has opened the second phase of its $190m renovation project with two new gaming areas; ElevenHundred and the Atrium, offering more slots, table games, new bars and new restaurants.

Tipico Sportsbook has launched a new digital marketing campaign for the NFL and college football season. Named “Bet Against Your Rival,” this initiative engages NFL fans in Colorado, Ohio and New Jersey, where Tipico operates. The eligible customers in these states will receive weekly bet credits, allowing them to bet against their home team’s historic rivals.

Rush Street Interactive’s BetRivers and PlaySugarHouse platforms have introduced the Prop Central offering to coincide with the start of the NFL season. The product presents multiple player prop wagering options in one location, allowing bettors to navigate through the range of markets with fewer clicks.

Caesars Entertainment, in partnership with Keeneland and Red Mile Gaming & Racing, celebrated the grand opening of Caesars Sportsbook at Red Mile. The more than 4600-square-foot sportsbook in Lexington is the only retail sportsbook in Central Kentucky.

Yaamava’ Resort & Casino at San Manuel has been named the winner in two categories in the 2023 USA Today 10Best Readers’ Choice Awards. First for the Best Casino Outside of Las Vegas, ranked No. 1 among fans nationwide; and Yaamava’s fine dining restaurant, The Pines Modern Steakhouse, was also voted the “Best Casino Restaurant” this year.

Mohegan INSPIRE has appointed Chen Si as its President and Wade Howk as its chief operating officer. As President, Chen Si will guide strategic planning and operational results at Mohegan INSPIRE. As COO, Wade Howk will serve as the second in command at the property and assist the President, Chen Si, in carrying out his duties.

Betfred USA has appointed Kresimir Spajic as its new CEO. He will spearhead the sportsbook’s vision, strategy and operational execution across ten US states, which include the likes of Colorado, Ohio and Nevada.

Partnerships

Table Trac Inc. announced it has signed an agreement to replace a competitor’s system with the CasinoTrac casino management system, for the Red Cliff Band of Lake Superior at Legendary Waters Resort and Casino, in Bayfield, Wisconsin.

Braight AI has formed a strategic partnership with Amazon Web Services (AWS) in Mexico. The collaboration marks a significant milestone for Braight as it extends its international reach and harnesses the power of AWS cloud services to equip financial institutions in Mexico to make informed data-driven decisions, mitigate risks and optimise their marketing strategies.

Quick Custom Intelligence (QCI), a leading enterprise solutions provider, announced an extension of their partnership with Black Oak Casino & Resort. Building on the success of the QCI Enterprise Platform, Black Oak will now incorporate the QCI Power Pack and Events modules to elevate guest satisfaction and bolster profitability.

Genius Sports Limited has struck a new partnership with Snap Inc. to power immersive augmented reality (AR) fan experiences via Snapchat Lenses. Genius Sports will help to power the next wave of Snapchat Lenses through NFL Official League Data, providing millions of fans with phone-based, highly shareable content.

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Gambling in the USA

Gaming Americas Weekly Roundup – September 4-10

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

MGM Resorts International and BetMGM announced that they are launching a responsible gaming campaign at nine National Football League (NFL) stadiums, promoting their responsible gaming programme GameSense during this football season. With this development, MGM Resorts and BetMGM are among the first gaming operators to promote responsible gaming through marketing within League venues.

Mobile sports betting is coming to Kentucky, and Caesars Entertainment announced that its flagship sports wagering app, Caesars Sportsbook, is now available for download and registration. Sports fans who want to prepare for the launch of mobile sports wagering can download the Caesars Sportsbook app on iOS and Android or visit caesars.com/sportsbook on desktop to register and take advantage of a special early deposit offer when depositing between September 7 and 27.

Pragmatic Play has launched a localised Roulette table for operators in Brazil. Creating its first Brazilian Portuguese-language version of its leading Live Casino product, the new release includes Pragmatic Play’s signature high-quality studio, boasting a 4K immersive view which Brazilian operators will now benefit from.

BetMGM announced that Buffalo, a land-based casino favourite, is now available at its online casino. BetMGM is the world’s first online casino to offer the Buffalo slot. Buffalo now is available to play at BetMGM in New Jersey and the operator plans to launch the game in the near future in Pennsylvania and Michigan.

SharpLink Gaming announced the successful launch of LeagueSafe’s new, highly rated mobile app, with over 16,000 downloads by fantasy sports players since the app’s debut in Google Play and the Apple App Store in early August.

Betr Holdings announced it has officially launched its real money sportsbook product in Virginia, its third real money online sports betting (OSB) state following Ohio and Massachusetts. The Betr Fantasy & Sportsbook app is available on the iOS store and the Betr – Microbetting app is available on the Google Play store.

Century Casinos announced that it completed the sale of the real estate assets of Century Casino & Hotel Edmonton, Century Casino St. Albert and Century Mile Racetrack and Casino in Edmonton, Alberta and Century Downs Racetrack and Casino in Calgary, Alberta (collectively, the Century Canadian Portfolio) to subsidiaries of VICI Properties Inc. for an aggregate purchase price of CAD 221.7 million (USD 162.4 million) in cash.

Gaming Laboratories International is now the first laboratory accredited in the State of Paraná and the first laboratory to be accredited following a formal laboratory accreditation process in Brazil. The milestone achievement builds on GLI’s 25 years of service to the gaming industry throughout Latin America and the Caribbean.

Partnerships

Bravery Gaming and Konami Gaming announced a groundbreaking partnership that will revolutionise the Coin Operated Amusement Machine (COAM) landscape in Georgia. Konami has chosen Bravery Gaming to be the exclusive distributor of its games in regulated non-casino markets, beginning with the state of Georgia.

SCCG Management announced a strategic partnership with the innovative sports league, Pillow Fight Championship (PFC). This collaboration aims to elevate PFC’s global stature, leveraging SCCG’s extensive experience with sports leagues and teams across North America.

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