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Newzoo pins hopes on esports for revenue boost in video games

Niji Narayan

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Newzoo pins hopes on esports for revenue boost in video games
Photo Credits: venturebeat
Reading Time: 2 minutes

Newzoo, the Dutch market intelligence company focusing on egaming predicts eSports will gross $1.7 billion in revenues by 2021.

Newzoo makes a bold prediction that by 2021 is that every major U.S. media conglomerate will have esports media rights in their portfolio.

“U.S. media conglomerates such as Disney, Comcast, and AT&T are already looking into content rights for esports,” reads Newzoo’s blog post. “As these companies look to entice younger consumers, they will become even more active in the scene. We expect these companies to not only feature esports on their linear media platforms, as seen with the Overwatch League on Disney XD, but also on non-linear live-streaming platforms, such as Disney’s upcoming streaming service.”

The other major outlook that Newzoo has for esports is how it will drive growth for gaming to surpass the revenue for traditional sports.

“Gaming as a whole, including esports, is already on track to become a bigger industry than traditional professional sports,” Newzoo explains. “We expect that the global games market will generate revenues of $180.1 billion by 2021, and esports will be a major driver of this, with many brands investing in esports to appeal to younger demographics. As more companies get involved and consumers spend more time watching esports content outside of the competitions themselves, esports will generate much growth within the global games industry.”

The research firm has other interesting thoughts about 2021. For example, the Olympics will embrace esports but not as part of its traditional winter or summer games. Newzoo analysts also believe that “esports” will fade by 2021 – the term, that is. Fans will likely talk about their individual game that they are a fan of, but don’t expect too many more generalised “esports tournaments.”

But making predictions is easy, looking back at how wrong you were is tougher. But Newzoo did that for its predictions about esports from 2015. It claimed that esports would reach $465 million by 2017 (it reached $655 million) and outgross the WWE wrestling promotion (it did). It also claimed that media rights would turn into a huge focal point (that’s true), and organisations would need strict rules and regulations to protect tournaments from cheating (the Esports Integrity Coalition began in 2016).

The only thing Newzoo did not nail is that esports would need to shift to a regional structure with city-based teams. Newzoo claims that’s partially true thanks to the Overwatch League, but it also notes that this strategy has gone widely ignored by other leagues. But who knows, maybe that could still happen by 2021.

 

Source: venturebeat.com

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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eSports

Betway grows esports presence with BLAST Pro Series

George Miller

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Betway grows esports presence with BLAST Pro Series
Reading Time: 2 minutes

 

Leading online bookmaker Betway has agreed a one-year deal to sponsor BLAST Pro Series. Spanning eight events around the globe over the course of the year, BLAST Pro Series is one of the most exciting and well-attended CS:GO tournaments in the esports calendar.

The deal, which includes an option to renew for another year, will grant Betway extended ‘backstage’ access, VIP hospitality and a host of branding both online and in stadiums.

Three events – Sao Paolo, Miami and Madrid – kick-off the 2019 series, with more expected to be announced in the coming weeks.

This latest development continues a highly successful 2019 for Betway, having signed two separate deals in esports sponsorship – Berlin International Gaming (BIG) and ESL – since the turn of the year.

Paul Adkins, Marketing and Operations Director at Betway, said:

“BLAST Pro Series is one of the most exciting tournaments on the calendar; you only have to look at the reaction of the fans – both in stadium and online – to last year’s edition to confirm this. With events in the series being held all across the world, we can’t wait to reach even more fans than ever before.”

Leo Matlock, Head of Commercial Solutions at BLAST Pro, said:

“Betway has been present in the esports community a long time and we are very excited to be collaborating with them. Betway prides themselves with sponsoring premium content so naturally we are thrilled that they want their brand associated with BLAST Pro Series, which is already an established and proven concept. It’s a grand validation for our product and we are looking forward to the partnership.”

Read about Betway’s latest sponsorship here: https://blog.betway.com/esports/blast-pro-sponsorship-announcement/

 

About the Betway Group:

The Betway Group is a leading provider of first-class entertainment across sports betting, casino, bingo and poker. Launched in 2006, the company operates across a number of regulated online markets and holds licences in the UK, Malta, Italy, Denmark, Spain, Belgium, Germany and Ireland. Based in Malta and Guernsey, with support from London, Isle of Man, Stockholm and Cape Town, the Betway team comprises over 1,000 people.

Betway prides itself on providing its customers with a bespoke, fun and informed betting experience, supported by a safe and secure environment. Betway is a member of several prominent industry-related bodies, including ESSA, the Independent Betting Adjudication Service (IBAS) and the Remote Gambling Association (RGA), and is ISO 27001 accredited through the trusted international testing agency eCOGRA. It is also a partner of the Professional Players Federation (PPF) and is a donor to the Responsible Gambling Trust.

In addition to the flagship Betway brand, the Betway Group operates a number of other brands including Dream Bingo, Bingo on the Box, Spin Casino and the Hippodrome Online Casino. For more information about Betway’s various products and licenced brands, please visit the Betway Group page.

 

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G2 Esports join hands with Red Bull to eSports racing team

Niji Narayan

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G2 Esports join hands with Red Bull to eSports racing team
Reading Time: 1 minute

 

G2 Esports is going to launch an eSports racing team in partnership with Red Bull Racing. The team will initially compete in the F1 Esports Pro Series.

Christian Horner, Red Bull’s Team Principal said: “It is tremendously exciting to see this new direction being taken by the Team. We took part in F1 Esports last year and the response was incredibly positive. We are a Team who has always backed youth and this opportunity provides us with the potential to engage with a wider and younger audience, whilst becoming competitive in a rapidly expanding and exciting new discipline.”

The team will also compete in tournaments such as Forza Motorsport, Project Cars 2, rFactor 2, Assetto Corsa, and RaceRoom. It’ll also compete in the FIA Gran Turismo Sport World Championship.

Danny Engels, Head of Gaming Operations for G2 Esports added: “We are extremely excited to have two of the strongest and most successful brands in their respective worlds join forces. Esports racing connects our virtual environment with the real-life sport in a peerless fashion.”

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eSports

Spectrum Esports Advisors to Address Gaming Conferences Nationwide in 2019

George Miller

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Spectrum Esports Advisors to Address Gaming Conferences Nationwide in 2019
Reading Time: 2 minutes

 

Spectrum Esports Advisors (SeA), formed in 2018 to combine industry thought leaders in esports and casino gaming policy and operations, will be addressing a variety of audiences in 2019, as the casino and esports industries continue to converge. SeA has taken on a leading role in identifying opportunities, as well as regulatory and other challenges that operators in these sectors must confront.

SeA co-founder Alex Igelman, North America’s premier esports entrepreneur, is in high demand at such events, particularly as interest in this emerging form of gaming grows.  Igelman, executive chairman and founder of Millennial Esports Corp. has already raised more than $25 million in capital for Millennial, and invested in cutting-edge esports properties and technologies, including mobile developer Eden Games, streaming analytics company Streamhatchet, and a first-of-its-kind esports arena in Las Vegas called “thE Arena.”

Igelman, an esports pioneer who was the first to identify Las Vegas as the North American esports hub of the world, will be speaking at:

  • Chamber of Commerce Puerto Rico Gaming Conference, San Juan, Puerto Rico (March 18)
  • Indian Gaming Tradeshow & Convention, San Diego (April 1 – 4, 2019)
  • ICE North American, Boston (May 13 – 15, 2019)
  • East Coast Gaming Congress, Atlantic City (June 12 – 13, 2019)
  • Casino eSports Conference, Las Vegas (September 4 – 5)

SeA co-founder Michael Pollock, serves as managing director of Spectrum Gaming Group, an independent consultancy that specializes in the economics, regulation and policy of legalized gambling worldwide. Spectrum, which has worked in 38 US states and territories and in 47 countries on six continents, also serves as executive director of the National Council of Legislators from Gaming States (NCLGS).

Pollock will be speaking on gaming policy and other issues at:

  • International Masters of Gaming Law, New Orleans (March 27 – 29)
  • ICE North American, Boston (May 13 – 15, 2019)
  • East Coast Gaming Congress, Atlantic City (June 12 – 13, 2019)
  • National Council of Legislators from Gaming States, Minneapolis (July 12 – 14)
  • Casino eSports Conference, Las Vegas (September 4 – 5)

 

SOURCE Spectrum Gaming Group

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