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Offshore gaming companies increase ad spending in Norway

Niji Ng

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Offshore gaming companies increase ad spending in Norway
Photo Source: gtreview.com
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The Norwegian Gaming Authority (NGA) has reported an increase in advertising from offshore operators to Norwegian customers. According to the NGA, international gaming operators spent about €91m on TV advertisements in the country in 2017 in their bid to circumvent state monopoly in gambling in Norway.

The NGA said that such activity is only possible due to a loophole in television advertising. Currently, operators can place on channels that are broadcast outside of Norway which allows them to reach Norwegian customers that are otherwise limited to gambling with state-run companies Norsk tipping and Rikstoto.

The country’s regulators are set to clamp down on the practice as laws are due to change from September, pending approval from the European Commission.

The Norwegian current system means that the country is missing out on taxable gambling income, with offshore operators last year raking in between €2.1bn and €2.3bn. The Norwegian Gaming Authority director Henrik Nordal said that the regulator supports these changes in order provide better protection of Norwegian citizens.

Niji has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. Besides reporting industry headlines from all around the globe, Niji is also head of the content management team at Impressions Content Management, based in Kerala, India, which offers writing and editing services to clients around the world.

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Industry News

StarCasinò and Lega Basket Serie A together at the Italian Basketball Cup 2019

Zoltan Tundik

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StarCasinò - Official Gaming Partner - Italian Basketball Cup
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Lega Basket Serie A and StarCasinò are proud to announce a sponsorship that will bring Lega Basket Serie A and the number one casino in Italy together at the Italian Basketball Cup 2019. StarCasinò will be the Official Gaming Partner for the Italian Basketball Cup event that will see the final eight qualifying teams playing for the cup, known as Coppa Italiana di Pallacanestro. The tournament is taking place in Florence between 14th and 17th February.

The sponsorship includes brand presence during all matches through LED boards, logo on the basketball court and visibility in the Lega Basket offline and online media. The package provides StarCasinò the opportunity to increase brand recognition and includes several elements for brand activation. The seven matches will be broadcasted live from the Nelson Mandela Forum on Rai Sport HD, Eurosport 2 and Eurosport Player.

Pietro Lechiara, Marketing Manager at StarCasinò, Betsson Group said of the announcement: “StarCasinò is delighted to be part of the Basketball Cup 2019, one of the most important events for basketball in Italy. We’re passionate about sport and it’s a very important part of our brand strategy. This strategic partnership will further allow us to promote our responsible gaming values.”

Lega Basket Serie A president Egidio Bianchi, said: “We are very proud to have StarCasinò with us, as it yet again demonstrates that Lega Basket Serie A and Basketball Cup 2019 are establishing a strong brand with a key showcase event in the Italian sports calendar. With this partnership, we are sure that we’ll also give new entertainment experiences to the fans”.

About StarCasinò
StarCasinó is Betsson Group’s Italian brand which holds iGaming license AAMS n. 15230. The quality of StarCasinó is highly recognised locally as one of the best casino operators within the Italian online casino market. Everything is in full harmony with the vision and objectives of the Swedish company, Betsson Group, which wants to provide the best gaming experience in the field. Betsson Group has won several international prestigious awards, such as the EGR Best Operator Award, EGR Best Customer Support and also recognised for its Best Affiliate Programme at the EGR Italy Awards 2018.

About Betsson Group
With 17 brands, including Betsafe.com, Betsson.com, NordicBet.com and CasinoEuro, offering Sportsbook, Casino and other games, Betsson Group is one of the world’s largest gaming groups, at the heart of entertainment for over five decades. The company’s vision is to provide the best customer experience in the industry – listening to, and learning from, its customers, and then exceeding their expectations. Betsson Group is wholly owned by Betsson AB – listed on Nasdaq Stockholm Large Cap.

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Gambling in the USA

PointsBet enters the legal New Jersey betting market

Niji Ng

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PointsBet into the legal New Jersey betting market
Image Source: frntofficesport.com
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PointsBet has launched its online sports betting platform in New Jersey, had become the ninth operator to enter the legal New Jersey sports betting market. PointsBetting is essentially a high-risk form of spread-betting that rewards players with more money.

The company explained how PointsBetting works: “If a user bets $10 on the over, and the total ends 10 points over, that nets users $100. Stop-loss settings are able to be set by a bettor if they wish to limit their win and loss position. Users will still be able to make fixed odds wagers, which give a simple win-or-lose scenario.”

New Jersey residents can access PointsBet in web browsers via PointsBet.com or by downloading the PointsBet mobile app for Android or iOS.

Johnny Aitken, PointsBet US CEO said: “We’re extremely excited to bring PointsBet’s premium and game-changing sportsbook and signature betting options to the US.

“By offering some of the world’s sharpest betting offers and prices, we have the back of all sports bettors, no matter how sophisticated they are, and we’re serious about offering a one-of-a-kind VIP betting experience.”

PointsBet is also partnered with Tioga Downs Casino in New York and will launch sports betting operations in New York if the state moves to legalise sports betting.

 

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Industry News

Good show by Portuguese casinos in 2018

Niji Ng

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Good show by Portuguese casinos in 2018
Photo Source: girlgamer.gg
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Portuguese casinos reported an improved performance (3.1%) with more than €318 million in revenue last year. The biggest threat for the thriving casino industry is – probably – the online gambling segment.

During 2018, Stanley Ho’s Estoril-Sol continued to lead the casino industry with annual turnover of nearly €197 million rising 2.4% year-on-year. Solverde Group saw the highest increase from 2017, as it grew 4.8% year-on-year through the €93.6 million revenue.

All the other casino operators in the country, except the Pestana Group, also reported improved performances in 2018. The Pestana Group shows a decline in its revenue by 3.1% last year, to a total €8.4 million.

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