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Hard Rock banks on women empowerment approach to win IR bid in Japan

Niji Narayan

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Hard Rock banks on women empowerment approach to win IR bid in Japan
Photo Source: hardrock.com
Reading Time: 2 minutes

 

Hard Rock International, one of leading casino companies in the world, is vouching for women empowerment in its bid to win the IR license in Japan. The company is promising that it will empower women apart from constructing an entertainment and hospitality hub with a casino floor, if it gets the bid.

The company has launched a new social media marketing campaign titled “Future is MINE Powered by Hard Rock.” It features a young woman traveling from Japan to the USA for meeting female executives at the Seminole Hard Rock Hotel and Casino in Hollywood, Florida.

The woman first meets with Jennifer Rice, vice president of human resources, who explains how her employer respects a work-life balance.

“I can have a career, and have a family,” Rice tells the Japanese-speaking woman. “If I come to work, and my son is getting an award at school, I make the priority to go see him get the award.”

Japan has long ranked poorly in gender equality assessments. On the World Economic Forum’s Global Gender Gap Report 2017, Japan placed No. 114 of 144 countries analysed. The World Economic Forum added that Japan experienced “reversals of progress” last year.

Rocking the Vote

Hard Rock is confident that its international brand familiarity and gaming experience in numerous countries best qualifies it for IR licensure. The company hopes that the message of empowering women would give it an edge over the competitors.

“Hard Rock International actively supports women’s empowerment globally,” a statement declared. “In Japan, we will support every woman who wishes to play an active part in society to express her individuality and to realize her potential.”

Hard Rock Japan, LLC, is being headed by Edward Tracy. The CEO led Sands China and its development of the Cotai Strip. He was set to retire when Hard Rock apparently made him an offer too good to refuse.

 

Source: Casino.org

 

Asia

Philippines Continues Chasing POGOs Despite Reports of Closures

Niji Narayan

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Philippines Continues Chasing POGOs Despite Reports of Closures
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The Philippine government has said that it will not be easing up on its pursuit of outstanding taxes from Philippine Offshore Gaming Operators (POGOs) despite revelations that some of them had shut down and left the country.

As per reports, two licensed POGO operators and several service providers have closed operations due to stringent tax rules imposed by the Bureau of Internal Revenue and statements from gaming regulator PAGCOR that no POGO would be allowed to resume post-COVID until all liabilities were paid.

PAGCOR Chairman and CEO Andrea Domingo named Suncity Group and Don Tencess Asian Solutions as the two POGOs to have left, although Suncity denied this was the case when contacted by Inside Asian Gaming.

“Suncity Group spares no effort to develop itself as a global integrated VIP entertainment conglomerate. The junket business in Manila is definitely important to us and we can’t find any reason to leave Manila at this particular moment,” the company said.

“In regards to the comment provided by Mdm Andrea Domingo, we think she is referring to telebetting services, which has nothing to do with the junket business that Suncity Group operates in Manila. We will continue to develop our VIP entertainment business in licensed gaming operators in Manila, and provide seamless VIP services to our guests,” Suncity said.

Nevertheless, the authorities insisted that they will continue to crack down on POGOs.

“I think Secretary Dominguez will not budge from the position that they need to pay all their taxes, including the franchise tax,” said Presidential Spokesperson Harry Roque, referencing Finance Secretary Carlos Dominguez III.

“Now, although the President has said we need all the resources, all the revenues that we can derive from all, including POGO operations to fund Covid-19 response of the government, I think the bottom line is they have to settle their tax obligations,” Harry Roque said.

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Asia

Booongo expands in Asia with Flow Gaming partnership

George Miller

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Booongo expands in Asia with Flow Gaming partnership
Reading Time: < 1 minute

 

Company’s slots portfolio made available through platform provider

Slots developer Booongo has strengthened its position in Asia after securing a new partnership with platform provider Flow Gaming.

As part of a content distribution agreement, Booongo will integrate its fast-expanding games portfolio onto Flow Gaming’s platform.

The deal significantly enhances the platform provider’s content offering, with the developer’s top performing games including Tiger Pearls, Great Panda and Aztec Sun all being made available to Flow’s extensive operator network and their players.

Booongo’s games are enjoyed by players across Asia and this latest launch further extends the company’s presence within the territory.

Sebastian Damian, Commercial Director at Booongo, said: “We’re well aware of Flow Gaming’s popularity in the Asian market and signing this deal is an exciting move for Booongo.

“Integrating our games onto the Flow Gaming platform ensures that we take our market presence in Asia to the next level.”

Peter van Tuyl, COO at Flow Gaming, said: “We know the importance of nurturing strategic relationships to enhance our platform offering, which is why we’ve partnered with Booongo.

“Booongo’s games are of a high quality and are appreciated by players across the globe. We’re looking forward to offering the developer’s content to our operator partners over the coming months.”

 

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Nova Esports Partners with GodLike Esports

Niji Narayan

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Nova Esports Partners with GodLike Esports
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Hong Kong-based Nova Esports has partnered with Indian esports organisation Godlike Esports. The new team will be known as Nova GodLike. Through the deal, Nova GodLike will compete in Tencent’s PUBG Mobile with an Indian roster.

Anthony “AY” Yeung, CEO of Nova Esports, spoke on the reasoning behind the deal in an announcement: “PUBG Mobile is currently trending in the gaming section of India. It has surpassed other games in terms of popularity and revenue and made a place for itself in Indian pop culture. Even people who have not played the game would have seen and heard about it through various social media memes and posts.”

Nova Esports has several goals it hopes to achieve through its new Nova GodLike brand, namely succeeding in global PUBG Mobile competitions, turning its players into public figures, attracting other organisations to the Indian esports market, and creating “high quality content for the community.”

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