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Fonbet leads Russian Betting websites in traffic

Niji Narayan

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Fonbet leads Russian Betting websites in traffic
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Russian online betting company Fonbet’s website has received the most of number of visitors in 2018. A whopping 91 million persons visited Fonbet’s website in 2018. Next comes 1xBet with 86.3 million visitors.

Betting Business Russia compiled the data on webs traffic. It revealed that Fonbet’s Russian-licensed Fonbet.ru domain enjoyed 91.32m visits in 2018, a monthly average of 7.6m. Fonbet’s monthly traffic peaked at 10.1m visits in July as the 2018 FIFA World Cup reached its climax.

Fonbet’s success at driving traffic may have had to do with the fact that the site was Russia’s top-spending television advertiser during the World Cup, accounting for 18 per cent of all advertising placements and 8 per cent of overall ad minutes.

1xBet was not among Russia’s top advertisers but the bookmaker’s Russian-licensed 1xstavka.ru domain ranked second on 2018’s traffic chart with 86.3m visit, a monthly average of 7.2m. 1xBet’s monthly traffic peaked in October at 9.7m visits.

From there the drop-off in online bookmaker traffic is steep. LigaStavok.ru ranked third with 38.9m visits for a monthly average of 3.24m. Winline.ru reported 33m visits and a monthly average of 2.75m. Betcity.ru closed out the top-five with 30.15m visits and a monthly average of 2.5m.

Only four other Russian bookmakers reported a monthly average over 1m, led by Parimatch.ru (1.59m), Baltbet.ru (1.3m), Mostbet.ru (1.21m) and Leon.ru (1.2m). Bwin.ru, the joint venture involving GVC Holdings and its local partner, ranked 12th (out of 16) with a monthly average of 370k visits.

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