eSports

Ajax eSports signs deal with ICONIX

Published

2 weeks ago

February 8, 2019

Niji Ng

Reading Time: 1 minute

Dutch football club Ajax has signed a 10-year partnership with energy drink brand ICONIX. As per the deal, the club and its esports division, Ajax eSports will boost the launch of the energy drink in the Netherlands from March of this year.

Menno Geelen, CCO of Ajax commented on the deal: “The story and ambition of ICONIX appealed to us. We also think that this category of functional drinks, which is widely spoken and written about, needs an alternative. ICONIX offers a tasty, responsible and different type of energy drink and distinguishes itself with so-called focused energy instead of just more energy. We are content with this long-term agreement, with a duration of no less than 9.5 years. This reflects the ambition of ICONIX and also expresses confidence towards each other.”

In October last year, Ajax eSports confirmed the renewal of its deal with Dutch cable operator Ziggo. The organisation is also partnered with the likes of Plantronics, Playseat, Subway, 433, PayPal, ABN AMRO, Ziggo, Adidas, and EA Sports.

Matthijs van Zanten, Managing Director of ICONIX discussed the drink: “ICONIX Energy Drink is a smart and modern energy drink that has been developed with the aim of optimally responding to the changing needs of the conscious, active and ambitious consumer. It is an energy drink where we have done everything we can to bring a better alternative to the market.”

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Niji Ng

Niji has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. Besides reporting industry headlines from all around the globe, Niji is also head of the content management team at Impressions Content Management, based in Kerala, India, which offers writing and editing services to clients around the world.

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Australia

Jamie Skella becomes Chief Strategy and Commercial Officer of Esports Mogul

Published

20 hours ago

February 19, 2019

Niji Ng

Jamie Skella becomes Chief Strategy and Commercial Officer of Esports Mogul

Photo Source: riftherald.com

Reading Time: 1 minute

Esports Mogul, the eSports tournament and media company based in Australia, has roped in Jamie Skella as its Chief Strategy and Commercial Officer.

Skella will lead the operations for the business and focus on new strategic product initiatives to enhance the operations in Australia and South East Asia.

Skella had been a Counter-Strike player for Pantheon. He now owns an Australian esports bar, GG EZ Bar. He has worked as Head of User Experience for Australian Football League and Chief Product Officer of Horizon State.

Gernot Abl, Managing Director of Esports Mogul discussed the new hire in a statement: “The alignment between Mogul’s business and Jamie’s breadth of experience in esports, digital product, and startups, seems almost uncanny. I don’t think the fit could be more perfect. I’m excited that his arrival is one that is able to deliver value to all corners of the operation and help realise our enormous potential.”

eSports

NBA 2K League partners with Champion athletic apparel

Published

5 days ago

February 15, 2019

Niji Ng

NBA 2K League partners with Champion athletic apparel

Reading Time: 1 minute

Ahead of the 2019 NBA 2K League Draft, which is scheduled on March 5 at Barclays Center in Brooklyn, N.Y., the NBA 2K League has signed multiyear partnership with Champion Athleticwear. As per the agreement, the sportswear company will serve as the league’s official outfitter.

Champion will offer the NBA 2K League’s 21 teams game uniforms as well as warmup, travel and practice apparel. In-game avatars will also be outfitted in Champion-branded uniforms. Throughout the season, Champion will provide apparel for marquee events like the NBA 2K League Draft Clash, in-season tournaments and the NBA 2K League Finals. Starting today, fans can purchase NBA 2K League merchandise on Champion.com.

“We are thrilled to have an iconic brand like Champion as our official outfitter,” said NBA 2K League Managing Director Brendan Donohue. “Champion’s authentic designs and innovative products make them a great partner for the league, and we can’t wait to see our teams compete in their new uniforms this season.”

“The need for esports apparel is quickly evolving and Champion is pleased to be an integral part of this historical opportunity,” said Champion Group President-Global Activewear Jon Ram. “Being the official outfitters for the NBA 2K League is an exciting and pivotal opportunity for Champion to continue our evolution and expansion to outfit teams within the esports and traditional sports communities. Together we can push the boundaries and bring esports to a wider audience.”

Asia

China declares eSports as a profession

Published

5 days ago

February 15, 2019

Niji Ng

Photo Source: esportsobserver.com

Reading Time: 1 minute

China’s Ministry of Human Resources and Social Security (CMHRSS) has officially recognised esports as a profession. The new professions “esports operator” and “esports professional” are included in the 15 new professions approved by the government.
The other professions in the list include AI engineer, big data engineer and drone pilot.

CMHRSS defines “esports operators” as those who organise esports events or produce esports content, as well as those who increase the commercial value of esports through promotion and marketing.

“Esports professionals” are considered those who compete in tournaments, perform in events, or train with other professionals. It can also refer to those who analyse games or assist with training.