Africa

SportPesa signs partnership with F1 team Racing Point

Published

6 years ago

March 18, 2019

Niji Narayan

SportPesa signs partnership with F1 team Racing Point

Photo Source: autoweek.com

Reading Time: < 1 minute

SportPesa, the premier betting platform based in Africa, has signed an agreement with the British Formula 1 team Racing Point. In the process, SportPesa becomes the first online betting company to join hands with Formula 1 team.

Racing Point was earlier known as Sahara Force India. Racing Point cars in the 2019 Formula One season will now sport a SportPesa brand as the title sponsor.

Speaking after the agreement, SportPesa Company Director Adam Beighton reiterated on the importance of the deal.

“Equally important is the platform it provides us, which enables us to stay true to our mission; to build and develop grassroots and professional sport in countries where we operate by bringing new opportunities to local communities,” Beighton said.

On his side, Racing Point CEO and team Principal Otmar Szafnauer welcomed the deal and praised the betting giant for supporting sport.

“We are excited to have such an ambitious partner on board to help us deliver our team mission and look forward to working with them to bring the sport of Formula One closer to fans around the world,” Said Szafnauer.

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.