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Gambling in the USA

United States is land of esports and sports betting opportunity, states Betinvest

George Miller

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United States is land of esports and sports betting opportunity, states Betinvest
Reading Time: 4 minutes

 

The American people’s enthusiasm for sports, inclusivity of esports and the increased roster of sporting events in the USA are just some of the reasons why Betinvest’s VP of Business Development, Valentyn Kyrylenko, believes the American market presents unlimited possibilities in 2019 as the company prepares to exhibit its Sports Betting, iFrame, eSports and AI solutions at the first ever ICE North America in Boston (May 13-15).

As a leading sports betting provider in both Europe and the US, what are the key differences to operating in North America?
When it comes to European sports, a number of famous championships can be held in just one year, as was the case in 2018, but it’s not always the case and despite lots of engaging annual tournaments taking place it can have an impact on betting. If you look at US sports, every bookmaker will be pleased to learn the country has top sporting events both monthly and annually and as Americans are real sports enthusiasts, it doesn’t end there! In addition to this regular season, before the final they have playoffs and knockout competitions which last all year, so it goes without saying there are always a lot of opportunities for betting. 
Another important aspect to note is, whereas in Europe, we often bet on one of three outcomes – a victory, draw or defeat. With NBA, NHL, baseball and American football, there is no ‘draw’ option. This is an attractive prospect for customers who can focus on placing bets on the winning team which is an important detail for bookmakers to understand when heading to the US market.

What does the US market represent to your company?
The American market presents unlimited possibilities, but bookmakers wishing to get started there need to consider their how own goals line up with the specificities of every state. Regulations and player preferences vary from state to state. Let’s take Pennsylvania as an example: it’s a northern state where people tend to like ice hockey, so it’s important to offer NHL events. We also know that this state has professional basketball and American football teams, so customers living there are sure to be interested in those sports.
Another thing to consider about the US market is that college games are very popular and attract enough fans to fill huge stadiums. This could be another interesting direction with lots of potential for betting.

The younger millennial market is a key focus for esports. How is Betinvest targeting this part of the US population responsibly?
The recent tremendous growth in esports is evident across the world. This is partly thanks to its appeal to the younger generation, but also because esports provides a new opportunity for anyone and everyone to become a sportsperson. This type of sport has a real sense of competition, so people enjoy it and have fun for the same reasons they do with traditional sports.
The popularity of esports depends on the region. In Europe, it is still not as popular as a football, for example, but in Asia, the prize funds for esports tournaments are on a par with those of tennis matches. Interest in the tournaments is therefore very high. The popularity of esports is equivalent to that of Rugby in England and Eastern European countries. Last year, the US and China generated over half the global esports revenue. These two markets are the largest when it comes to esports.  
One of the most appealing things about esports is that it promotes inclusivity. Even if you have an unsportsmanlike figure or a disability, you can still be an athlete: you are one of us. I think this is a great idea. People succeed in this sport without having any special physical abilities/gifts.

You’re making waves in the esports world with your new technology and solutions. Can you discuss your strategy for investment in US eSports?
As you know, we formed a new esports department at Betinvest to develop this aspect of the business. Everyone in the team has their own experience of being casual esports customers which helps us to better understand our esports audience. We know which games attract the biggest audiences, and this helps us to design our products. What’s more, we’ve assembled a strong team of traders and analysts who spend hours analysing esports data and new information from various games. Our live traders keep their eyes peeled, offering a wide selection of live odds which are made available to the end customer.
At present, we offer odds for over 20 esports games. It’s important to remember that, although there might not be monthly tournaments running for all of those games at the same time, you’d be guaranteed to see at least six disciplines offered on our partners’ websites at any one time. Of those, the top three are Dota 2, CS:GO and League of Legends. We offer approximately 2,000 pre-match and up to 1,000 live markets for these three major games.
As for our next steps, we will invest in developing our esports products. Our goal for 2019 is to become one of the top three leading esports odds providers in the world.

What’s the significance of Clarion consolidating its US events into ICE North America and what are you preparing to showcase there?
It’s great that the ICE event is coming to North America to bring together gaming providers and operators from all over the world. Our team will be attending the event, offering our Sportsbook product as well as a variety of other solutions, all of which we are constantly improving. We understand that the US market is different from the European one in terms of sports and seasons and already have a very competitive Data Feed with pre-match and live odds for the top American championships and sports: NHL, AHL, NBA, NCA, NLB, etc. We have gained our expertise through 20 years’ experience in the betting industry and our selection of odds is very strong. It’s even better than that which local bookmakers are offering in the States, and it won’t be difficult for us to add more American sports to our selection.
Recent changes in legislation means that the American market has opened up, making this exhibition an excellent opportunity for anyone looking to seize the chance to start a betting business in the States.

Betinvest will be exhibiting at ICE North America. For more information or to arrange a meeting, contact Valentyn Kyrylenko, v.kyrylenko@betinvest.com, +38 95 231 30 44 .

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Gambling in the USA

Rush Street Launches Online Sports Bets and Casino Games on iOS Devices in Pennsylvania

Niji Narayan

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Rush Street Launches Online Sports Bets and Casino Games on iOS Devices in Pennsylvania
Reading Time: 1 minute

 

Rush Street Interactive has launched online sports bets and play casino games on iOS devices in Pennsylvania. Players are finally able to place online sports bets and play casino games on iOS devices, via Rush Street Interactive’s BetRivers.com and PlaySugarHouse.com sites.

The launch has been facilitated by GeoGuard Location Validator, a new app launched through a partnership between GeoComply, a geolocation specialist.

“As we launch our casino site today, we are excited to offer Apple users a way to enjoy the innovative experiences we offer by betting from their mobile devices in Pennsylvania. We’re pleased that players with Apple mobile devices will be able to use the mobile web to play with PlaySugarHouse.com,” Richard Schwartz, president of Rush Street Interactive said.

“We are thrilled to be able to offer loyal users with Apple devices, such as iPhones, a way to get online and begin playing on our award-winning platform,” Schwartz added.

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Gambling in the USA

GLMS President Addresses Sports Betting regulators at NCPG Conference in Denver

Niji Narayan

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GLMS President Addresses Sports Betting regulators at NCPG Conference in Denver
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The National Center of Problem Gambling (NCPG) has conducted its 33rd conference on July 17–20, at Denver. The conference brought together regulators and industry leaders to exchange perspectives on leading best practices to promote responsible gambling and sports integrity.

During the Roundtable session “Match Fixing & Integrity: What is the best role for gambling regulators?”, GLMS President, Ludovico Calvi set out the GLMS vision and mission and described the unique role of the Council of Europe Convention on the Manipulation of Sport Competitions.

Ludovico called on sports betting regulators and operators to adopt the GLMS Code of Conduct which articulates a shared commitment to responsible and sustainable sports betting operations. Bringing that commitment to life means addressing critical topics such as: consumer protection, responsible advertising, protection of minors, conflict of interest provisions for operators and their employees, and report obligations for suspicious betting activities.

Ludovico pointed out the critical role of education and prevention in building a culture of integrity and noted GLMS’s portfolio of supports and tools in this regard available to all member organisations.

Ludovico also applauded regulators around the world who are starting to take concrete measures against illegal sports betting, contributing to sustainable, competitive and innovative sports betting that inspires public trust and meets customer demand.

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Gambling in the USA

Gambling Income in New Mexico Declines Over Six-year Period

Niji Narayan

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Gambling Income in New Mexico Declines Over Six-year Period
Photo Source: sandiacasino.com
Reading Time: 1 minute

 

Tribal casino revenues and taxes from racetrack gambling in New Mexico have shown that the industry is contracting in the area. The annual revenues that are shared by tribal casinos within the state declined 10% from 2012 to 2018, shrinking from $69.7 million to $62.8 million.

The state tax income from the nontribal gambling, which is dominated by racetrack casinos, declined by 3% for the same period to $61.6 million, down from $63.4 million.

The briefing from the Legislative Finance Committee notes that growth in the online gambling industry, which is not authorised in New Mexico, may be drawing a share of the market away from New Mexico casinos.

Population demographics also rein in the industry. New Mexico saw just 1% population growth during the six-year period.

Sports betting operations are illegal by statute in New Mexico, but the tribal-state gambling compacts do not specifically prohibit it, leaving an opening for native American casino operators.

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