Connect with us
SIS

Latest News

Codere Launches Its New Home Market TV and Digital Advertising Campaign “Nube”

Niji Narayan

Published

on

Codere Launches Its New Home Market TV and Digital Advertising Campaign “Nube”
Reading Time: < 1 minute

 

Codere Apuestas has released its new home market TV and digital advertising campaign “Nube.” This campaign is a new creative approach in promoting Codere Apuestas online sportsbook property.

Since 2016, Codere Apuestas has served as the official betting partner of Real Madrid, with its advertising campaigns featuring a number of Real Madrid stars promoting offers and services.
In its campaign notes, El Ruso de Rocky states that it has delivered the Spanish betting market’s first high-definition advertising campaign, featuring special effects alongside exclusively composed music for Codere Apuestas.

The creative agency further details that Nube seeks to develop a broader appeal for the bookmaker targeting Spanish audiences, beyond football.

Continue Reading

Industry News

Playson Reports Great Success at ICE London 2020

Niji Narayan

Published

on

Playson Reports Great Success at ICE London 2020
Reading Time: < 1 minute

 

Casino software provider Playson has reported great success at ICE London 2020.

This year was the company’s busiest ICE yet, with 85 pre-scheduled appointments and more than a dozen on the spot meetings each day at February’s massive event held at ExCel London.

The Playson stand at ICE welcomed over 1000 delegates including several of the trade news media, all eager to learn about the exciting products. The supplier’s impressive range of engagement tools were on display along with its ever-burgeoning slot portfolio, which includes hits such as Fruit Xtreme and Red Chilli Wins.

Playson also hosted its ICE London 2020 Tournament, with a new game Playson game featured every day at the stand and one lucky player taking home a set of Apple AirPods every day.

“This year’s ICE London 2020 was a huge success and our stand was a hive of activity for the whole event. We look forward to next year which will see us returning bigger and better than ever!” Alex Ivshin, CEO of Playson, said.

Continue Reading

Compliance Updates

UKGC Suspends Operating Licence of Addison Global

Niji Narayan

Published

on

UKGC Suspends Operating Licence of Addison Global
Reading Time: < 1 minute

 

The UK Gambling Commission (UKGC) has suspended the operating licence of Addison Global.

“We have decided to commence a review because we suspect that Addison Global has breached a condition of the licence and is unsuitable to carry on the licensed activities. We consider it appropriate to suspend the licence with immediate effect pending the conclusion of the review,” UKGC said in a statement.

The licence suspension makes it illegal for Addison Global to offer gambling services via its moplay.co.uk website in Britain but does not prevent the operator from returning any outstanding balances to customers.

Continue Reading

Conferences in Europe

Prague Gaming Summit 2020 speaker profile: Elina Safargulova (Head of Marketing at Slotegrator)

Alex Marginean

Published

on

Reading Time: 2 minutes

 

The 4th edition of the Prague Gaming Summit will take place on 6 March 2020 and welcomes leading operators, service providers and gambling industry experts from all across Europe.

On the 6th of March at the Prague Gaming Summit, you have the opportunity to dive into several subjects, among which also the “Gambling And Casino Games Via Social Media And Online Technologies”

As mentioned in earlier press releases, Prague Gaming Summit 2020 will bring a brand new format of speeches and more trending themes as it did in the early years.

Among the leading experts that will share their latest information, you have the opportunity to hear more about the future of gambling and casino games on social media from  Elina Safargulova – Slotegrator

A graduate of Media studies, Elina holds a degree in Journalism and Communications, and extensive experience in B2B and B2C marketing in iGaming, Esports, and Online Gambling industries.

Her background includes experience in social media and digital marketing, content writing, journalistic collaborations, media advertising, product development, events, and brand management.

Her career path in the iGaming industry begins as a Marketing Executive at RTG, where she’s learned the know-how of affiliate and B2C marketing from the seasoned industry professionals.

Later on, she joins an Esports startup, where she plays a key role in content creation, product and business development,  and activations on partnerships with giants such as ProSieben, Astralis Group, RFRSH Entertainment, Borussia Dortmund (BVB) and others.

At the beginning of 2019, Elina joins Slotegrator, a B2B software provider and aggregator, focused on online gambling business. As a Head of Marketing, she has been implementing the acquired skills of modern content and digital marketing strategies, focusing on bringing knowledge and value to the customers in the iGaming sector, as well as building strong and lasting relationships with media and business partners.

Do not miss this unique opportunity to learn and networking with the leaders of the industry.

Order your Delegate Pass or VIP Package (Delegate Pass +Accommodation) now!

Here is a testimonial that has been left by Charmaine Hogan, one of the attending delegates of the 2019 edition of Prague Gaming Summit:

This most recent event was a rich one. The diversity of speakers and the structured topics provided a platform for real debate, presenting food for thought for many. I’m sure I/we will pick up on the very relevant topics again at this event.

Charmaine Hogan

(Regulatory & Public Affairs, International Relations, Policy Development Expert)

Continue Reading
Advertisement
NSoft

Global Gaming Industry Newsletter – Weekly Digest (sent every Wednesday)

Please select all the ways you would like to hear from European Gaming Media and Events:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here. Read more about European Gaming Media and Event's Privacy Policy and Terms of Service.

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.