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Codere Launches Its New Home Market TV and Digital Advertising Campaign “Nube”

Niji Narayan

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Codere Launches Its New Home Market TV and Digital Advertising Campaign “Nube”
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Codere Apuestas has released its new home market TV and digital advertising campaign “Nube.” This campaign is a new creative approach in promoting Codere Apuestas online sportsbook property.

Since 2016, Codere Apuestas has served as the official betting partner of Real Madrid, with its advertising campaigns featuring a number of Real Madrid stars promoting offers and services.
In its campaign notes, El Ruso de Rocky states that it has delivered the Spanish betting market’s first high-definition advertising campaign, featuring special effects alongside exclusively composed music for Codere Apuestas.

The creative agency further details that Nube seeks to develop a broader appeal for the bookmaker targeting Spanish audiences, beyond football.

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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Gambling in the USA

Technology tops the agenda for Gamesman

George Miller

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Technology tops the agenda for Gamesman
Arturo Cataño, Managing Director at Gamesman
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Gamesman, the leading international gaming equipment, components and systems developer, will be making its 16th annual appearance at G2E Las Vegas with a comprehensive product offering and an open invitation for OEMs to explore how they can use Gamesman’s insight and expertise to help enhance their gaming experience.

Previewing the expo, Gamesman Managing Director, Arturo Catano said: “G2E Vegas and ICE London represent our two most important exhibitions of the year and deliver important opportunities for the team to meet with key people, understand the issues that they face and to start the process of arriving at creative technical solutions which will help their products stand out in what is an incredibly competitive market place.”

He added: “The success enjoyed by Gamesman over the years has been earned by listening to the market and by innovating in order to remain at the forefront of technology empowered hi-tech slots.  By adopting this approach we have become the leader in dynamic push buttons and interactive player panels.  Our products have been created both on an exclusive basis to meet the specific needs of customers and are available alongside ‘off the shelf’ developments which can also be adapted to suit customers’ requirements.  We will be using our presence at the Vegas show to demonstrate our capabilities across a wide range of gaming equipment including Dynamic Player Decks, Push Buttons, LED lighting solutions, Stepper Reels and Toppers, as well as sharing our thoughts on how technology can be deployed to attract players and most importantly to retain them courtesy of delivering ‘best in class’ gaming entertainment.”

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Industry News

Microgaming to Close its Poker Network in 2020

Niji Narayan

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Microgaming to Close its Poker Network in 2020
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Microgaming is going to close the Microgaming Poker Network (MPN) in 2020. MPN is an award-winning network that has provided online poker players with unique and entertaining gaming experiences for more than 16 years.

“The network model no longer fits with our strategic vision for poker, and this is the right time to announce the closure as we focus on redistributing key resources and personnel across the business. While the network will be closing, this is not the end for poker at Microgaming, which is driven to create the most enjoyable entertainment experiences, leading the way with world-class gaming content. Ultimately, this move will help the business to achieve that vision as we follow a new strategic direction for the vertical, details of which will be revealed in due course,” John Coleman, CEO of Microgaming said.

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Industry News

SUZOHAPP Wins “Fastest Growing Vertical” Award

Niji Narayan

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SUZOHAPP Wins “Fastest Growing Vertical” Award
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SUZOHAPP has received the “Fastest Growing Vertical” award from Newland. The award was presented during the Newland Partner Event that took place in Ireland.

Goran Sovilj, SUZOHAPP EMEA Executive VP for Gaming and Amusement, received the award from Newland Auto ID CEO Mr. Guo and Newland EMEA CEO Peter Sliedrecht.

“I am very proud of my team here in the EMEA region. We bring proven the value we bring to the industry. We have introduced a scanner to the market that has quickly been accepted by a growing number of OEMs as the preferred scanner given its technological benefits and proven quality. Indeed, this award reflects our long-term commitment to the global gaming industry,” Goran said.

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