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William Hill to Enter Sweden with Kambi’s Support

Niji Narayan

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Sweden urged to rethink restrictions as searches for 'unlicensed casino' surges 700%
Photo Source: tripsavvy.com
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William Hill, the bookmaker based in London, is going enter the Swedish gambling market with Kambi-powered sportsbook and Redbet.se site.

Kambi Group announced that it would power William Hill’s entry into the newly regulated Swedish market. The British bookmaker will operate in Sweden through a license obtained by its subsidiary MRG (Mr Green & Co).

William Hill first announced its plans to expand into the recently re-organised Swedish market in March. It has become known that William Hill will rebrand Mr Green’s Redbet.se sports betting website as WilliamHill.se.

Kambi said that it will provide William Hill with its sportsbook platform to assist the operator’s expansion into Sweden. As mentioned above, William Hill’s entry into the Swedish market will involve the rebrand of Redbet.se as WilliamHill.se.

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Online gambling getting more popular with mobile devices

George Miller

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Online gambling getting more popular with mobile devices
Reading Time: 2 minutes

 

Few decades ago, probably no one would have believed, that some day you could carry thousands of different kinds of slots and table games in your pocket. Before internet you had to go to physical casino to gamble and casinos were not available to everyone – those were places to joy just for the upper class.

Nowadays online casinos are more popular than ever and those are places for everyone to enjoy. Internet and online casinos provide a chance equally for all to have some extra excitement to life and you can get into to game tables even with a quite small budget.

Unlike at the beginning of the millennium, nowadays there’s thousands of different casino choices. Especially for the people living in Scandinavia there’s so much online casino options that you barely ever have enough time to go through all of them. Bonusninja.com is very popular site in Finland to search your favorite online casino.

During the past years casino gaming has also become socially accepted, which it was not a few decades ago. Today casinos, games and betting are a hobby as any other and people share their knowledge about games, casinos and best offers actively in forums and social media channels.

Almost all different game types available

Smart devices got so popular so fast that casino operators and game providers were not prepared for this. This caused some issues, because most of the casino games released so far needed a Flash player to work – which wasn’t possible to download or install to mobile devices.

Game providers had to change the whole way of developing new games and the last years basically all new casino games have been made using mobile acceptable HTML5. The biggest providers have also updated their old Flash-based games to HTML5.

No matter what mobile device you are using, you can find all the well-known casino game types almost from every online casino. Slots are still the most popular game type and many casino sites offers a variety of thousands of slot games. Easiest way to compare differences between casinos game selections is to read reviews written by professionals, for example from Bonusetu.com.

Alongside the slots classic table games are also an important part of good casino experience. Games like Baccarat, Blackjack and Roulette are known all around the world and nowadays online casinos offer these games also as a live version.

Playing with Bank ID makes mobile gambling even easier

Latest trend in online gambling is playing without account registration. Many casino brands offer a chance to deposit using Bank ID which saves the player from registering an account. Players identity will be verified straight from the Bank and this way the casino experiment will be much easier.

Especially gambling with Bank ID makes it easier with mobile devices than before. As we all know, it can be a bit tricky to fill in details and jump from tab to another when using a small screen as mobile phone. Mobile ID casinos are also much simpler what comes to menus and navigation, so it is possible to spin slots even with bigger thumb.

In addition to everything else good, these fast online casinos also pay the withdrawals within few minutes and without the account verification process. In Bank ID casinos you deposit, play, and withdraw – and that’s it.

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Industry News

Casino.se Exclusive Interview: Play’ n GO predicts the future

George Miller

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Casino.se Exclusive Interview: Play’ n GO predicts the future
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More innovation and customised content are needed to succeed

Casino.se sat down with Play’n GO Head of Sales Magnus Olsson to discuss his predictions for the 2020 casino industry.

2019 was a success story for Play’n GO, highlighting the popular Tome of Madness slot game as one of their many big hits. Still Olsson also drew attention to the company’s music-based titles like Testament which have been extremely well received.

And while the software provider continues to grow its portfolio of popular games with innovative adventure-themed titles like Shield of Athena, Play’n GO have set their sights on ensuring their unique brand of exciting games will be found in all regulated markets.

Olsson is convinced that the formula for success is to focus on a better gaming experience at all time and he suggests casinos to concentrate their efforts on doing the same. Olsson pointed to operators who have been able to use “some sort of AI (artificial intelligence) on the front end” to show “different games to different audiences and tailoring their offering towards various demographics.”

There’s a lot to look forward to, yet more that can be done, when it comes to creating new games.  From gamification to 3D, Augmented Reality and Virtual Reality, Olsson called on the industry to help push the development needed to bring the technology to wider audiences saying, “we would love to show what we can do!”

Click here to read the full interview and learn more about the future of online gambling according to Play’n Go.

 

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Latest News

Quickspin Releases Diamond Duke Slot Game

Niji Narayan

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Quickspin Releases Diamond Duke Slot Game
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Swedish slot specialist Quickspin has released its latest slot game “Diamond Duke.”

With a look and feel inspired by the 50s, this game will transport players to the heyday of American diners and classic cars with chrome and wings. The inspiration has been taken from jukeboxes, vintage cars and classic 3×3 slot machines.

The game has many exciting features, including a super valuable diamond symbol, two bonus wheels and a Pick & Click bonus. There is also a “real” slot machine inside the game, which is a completely new and unique design.

“Diamond Duke is a real nostalgia trip that combines our first classic 3×3 slot with extremely high volatility! It’s a great testament to our versatility as it’s expanding our portfolio with something completely new and unique, both in terms of the graphics and the math. This game was designed with our ‘portrait first’ approach, to give players the best possible gaming experience on mobile devices. Our main design philosophy was that when you pick up the phone to play, it should feel like you’re actually holding a physical object in your hand – and I think we’ve really achieved this,” Bjarne Grönnevik, Game Developer at QuickSpin, said.

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