8Bit Creatives, India’s premier esports & gaming talent management agency, has secured a major mandate in the largest naming rights sponsorship deal in Indian gaming history with iQOO, a leading performance smartphone brand. 8Bit Creatives bagged three out of the five naming rights deals, further cementing its leadership in the esports ecosystem.

The three teams represented by 8Bit Creatives are:

• 8bit Esports
• Reckoning Esports
• Revenant Xspark

This historic partnership further cements iQOO’s commitment to the esports ecosystem in India, building on its ongoing association with Team iQOO Soul, which has been a flagship collaboration with 8Bit Creatives for over a year.

Speaking about the partnership, Animesh Agarwal, Founder and CEO of 8Bit Creatives, said:

“We are incredibly grateful to iQOO for placing their trust in us to represent three of their five teams, and we are happy to support their gaming & esports initiatives. This is a moment of great pride for Indian gaming, and we are excited to see iQOO’s continued contribution to growing the esports landscape in India.” 

Sarang Naicker, Owner of Reckoning Esports, commented:

“Partnering with 8Bit Creatives has always been a key driver of Reckoning Esports’ growth. This historic association with iQOO reflects the strength of our collaboration and our shared vision to elevate the esports ecosystem in India. Together, we aim to continue setting new benchmarks for gaming excellence.” 

Rohit Jagasia, team owner of Revenant Xspark, added:

“Our partnership with 8Bit Creatives has always been focused on driving innovation and creating meaningful opportunities for our players and fans. This association with iQOO is a testament to that vision, and we are thrilled to continue our journey together to elevate esports in India.” 

With this deal, iQOO continues redefining the boundaries of brand integration within esports, ensuring that fans and players benefit from an elevated experience. By associating its high-performance brand with some of India’s leading esports teams, iQOO reinforces its position as a key driver of the country’s gaming revolution.

The naming rights deal is not just a commercial success but also a testament to the thriving Indian esports ecosystem, as brands increasingly recognize the value of invest ing in gaming’s vibrant community.

BETER and VeliTech Partner to Enhance Betting Esports and Sports Content 

BETER, an award-winning supplier of fast betting content and data, has joined forces with technology B2B provider, VeliTech, in a deal that will significantly increase the reach of its fast betting products.

Through this collaboration, the VeliTech platform will feature BETER’s 24/7 esports and sports content, including live streams, real-time data, and odds. It includes ESportsBattle tournaments, which offer round-the-clock action on popular titles such as eFootball, eHockey, and eBasketball. This addition enables operators to enhance engagement and diversify offerings in the competitive sports betting market.

Besides that, BETER provides the platform with an esports odds feed covering 450+ tournaments worldwide, with 40,000+ live and pre-match events per year. Odds are based on official data for popular titles such as CS2, Dota 2, LoL, Valorant, and more.

BETER’s sports content, such as Setka Cup table tennis tournaments, will also be available on the VeliTech platform. In total, bettors can wager on over 46,000 fast-paced esports and sports monthly events.

Gal Ehrlich, CEO of BETER, said, “This is an important partnership for us as it significantly expands the reach of our sports and esports products among high-calibre operators in core markets worldwide. 

“VeliTech offers a suite of solutions powered by advanced technologies that sportsbooks rely on to deliver superior bettor experiences. Fast betting content is now a must-have for operators, and our products are recognized as the best in the industry.

This makes the deal between BETER and VeliTech a win for both parties, but more importantly, for the sportsbooks that can now access our in-demand products.” 

Tamar Skhirtladze, Head of VeliSports at VeliTech, stated, “Partnering with BETER allows us to provide high-quality betting content like Dota 2, LoL, CS2, ESportsBattle tournaments, and Setka Cup to our clients, reinforcing VeliTech as a trusted technology partner supporting leading operators.”

• The countdown is on for the 2024 PUBG MOBILE Global Championship Grand Finals, live in London from December 6th to 8th, for the first time ever in the UK.
• 33 teams have been eliminated, and 16 teams are ready to battle for the crown and a share of the $3,000,000 prize pool at the Grand Finals
• Fans can tune in to witness the culmination of this year’s PUBG MOBILE Esports cycle on the official PUBG MOBILE YouTube, TikTok, Facebook and Twitch channels
• Exclusive to the 2024 PMGC the Royale Pass A10 Tundra Knight Set will be awarded to the Grand Final Champions, whilst the Raven Scepter will go to the Grand Finals MVP player

The countdown is on for the 2024 PUBG MOBILE Global Championship (PMGC) Grand Finals, where the world’s elite mobile esports teams will go head-to-head in an electrifying showdown. In less than a week, fans around the globe will witness three days of unrelenting competition as the final 16 teams battle it out for their share of the mighty $3,000,000 prize pool, the largest in UK esports history. Kicking off on December 6th in London’s ExCeL Centre, this marks the first time the PMGC Grand Finals will take place in the UK, promising an unforgettable live event filled with epic plays, high-stakes drama, and the crowning of the 2024 PUBG MOBILE Global Champions.

Since October, 48 teams have embarked on the journey to the 2024 PMGC Grand Finals, battling fiercely through the Group Stage, Survival Stage and Last Chance Stage. After months of high-stake competition, 33 teams have been eliminated, leaving only the very best to advance to the final showdown, including 9 teams from the Group Stage, 6 from the Last Chance Stage, and 1 Host Region Invite, each earning their place through grit, strategy, and unforgettable gameplay.

Now, the final 16 teams are poised to showcase their brilliance on the world stage in London. Among the contenders is Alpha7 Esports from Brazil, whose bold and aggressive strategies have made them fan favourites – coming fresh off their victory in the 2024 PUBG MOBILE World Cup (PMWC). Joining them is Falcons Force who scored a huge 44 points more than their fellow teams during the Last Chance Stage, and will be ones to watch out for as they attempt to recreate this in the Grand Finals. Alongside these giants, Nigma Galaxy will also be looking to step into the spotlight, being the first MEA team to qualify for the PMGC Grand Finals in two years.

The Host Region team, Guild Esports will also be looking to prove themselves a worthy contender for the title of 2024 PUBG MOBILE Global Champions — a mighty challenge when considering such strong opponents.

2024 PMGC Grand Finals Teams:

• Alpha7 Esports
• 4Merical Vibes
• DPlus
• DRX
• Falcons Force
• INFLUENCE RAGE
• Insilio
• NAVI
• Nigma Galaxy MEA
• Regnum Carya Bra Esports
• Team Spirit
• Tong Jia Bao Esports
• ThunderTalk Gaming
• The Vicious LATAM
• VOIN DONKEY ID
• Guild Esports (Host Region Invite)

In addition to taking the lion’s share of the $3,000,000 prize pool, alongside the 2024 PMGC title and trophy, the Global Champions will also secure the Royale Pass A10 Tundra Knight Set, designed exclusively for the 2024 PMGC. Accompanying this stylish reward is the Raven Scepter, which will be granted to the winner of the Grand Finals MVP title. These majestic offerings celebrate the end-of-year competition, rewarding the top team and player for their continued efforts throughout the year.

Celebrating the 2024 PMGC with the community, players can get their hands on a unique theme song, avatar, and lobby theme from now until December 8th. Login to PUBG MOBILE and head over to the events tab to learn more!

James Yang, Senior Director of Global Esports at Level Infinite, said: “The PMGC has always been the pinnacle of mobile esports, and this year is no exception. With incredible talent, high-stakes matches, and unforgettable moments at every stage, the 2024 Grand Finals are shaping up to be our most thrilling yet. Hosting the Grand Finals in London for the first time is a historic milestone, bringing fans a world-class esports experience in the heart of the UK. We can’t wait to see which team will rise above the rest and make history.”

For those unable to attend in person, fans can watch the unparalleled action live, starting from the 6th of December at 11:00am GMT by heading to the official PUBG MOBILE Esports’ official YouTube, TikTok, Facebook and Twitch channels.

Tickets to the Grand Finals at the London ExCel Centre can be purchased at universe.com.