Industry News
Lotto24 Continues it’s Growth in Q1 2019
Lotto24 AG (Lotto24.de), Germany’s leading online provider of state-run lotteries, has kept its continuous growth in the first quarter of 2019. Billings grew by 3.6% to EUR 75.9 million (prior year: EUR 73.3 million) while revenues rose by 0.7% to EUR 8.6 million (prior year: EUR 8.6 million). Due to the jackpot-related lower share of lotto clubs, gross margin of 11.4% fell just short of the figure in 2018 (11.7%).
With 86 thousand new customers in the first three months of 2019, the total number of customers registered with Lotto24 grew by 28.7% to 2255 thousand. At the same time, due to the weak jackpot trend in the first quarter of 2019, our marketing expenses halved to EUR 2.3 million. The marketing costs per registered new customer (cost per lead, CPL) thus amounted to EUR 27.10. Despite consulting costs of EUR 0.5 million in the first quarter of 2019, relating to the takeover offer, the positive revenue trend and reduced marketing expenses, in particular, helped lift EBIT to EUR 0.9 million. At EUR 1.0 million, net profit was also up on the previous year.
“We would like to thank all Lotto24 shareholders for their trust – both over the past years and in the future – and are pleased that they will continue to accompany us, as part of the ZEAL Group, on our future path,” Petra von Strombeck, CEO of Lotto24 AG said.
About Lotto24 AG:
Lotto24 is Germany’s leading online provider of state-licensed lotteries (Lotto24.de). Lotto24 brokers customers’ tickets to the state lottery companies and the »Deutsche Fernsehlotterie«, for which it receives a commission. The offerings include among others »Lotto 6aus49«, »Spiel 77«, »Super 6«, »EuroJackpot«, »GlücksSpirale«, lotto clubs, »Keno« and the »Deutsche Fernsehlotterie«. After its foundation in 2010 and IPO in 2012 on the Frankfurt Stock Exchange (Prime Standard), Lotto24 is now the market leader. As a fast-growing company with a strong service and customer orientation, Lotto24 aims to provide its customers online as well as mobile with the most convenient, secure and modern game experience possible.
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