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ASA and CAP Publishes Annual Report for 2018

Published

6 years ago

May 21, 2019

Niji Narayan

ASA and CAP Publishes Annual Report for 2018

Reading Time: < 1 minute

The Advertising Standards Authority (ASA) and Committees of Advertising Practice (CAP) have published their annual report for 2018. The report reveals that more ads have been amended or withdrawn than ever before as a result of their work.

ASA has solved 33,727 complaints about 25,259 ads. Of those, 16,059 complaints were about 14,257 online ads and 10,773 complaints were about 5,748 TV ads. CAP has delivered 535,478 pieces of advice and training to businesses to help them get their ads right.

“It’s been a busy year, largely driven by complaints and cases about online ads. That’s why our new five-year strategy is focused on strengthening further the regulation of online advertising and using new tech to protect the public. Our recent use of new avatar technology is a taste of what’s to come under the new strategy and we look forward to working with our partners to increase further the impact we’re having online,” ASA Chief Executive, Guy Parker said.

Read the full report here.

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.