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ASA and CAP Publishes Annual Report for 2018
The Advertising Standards Authority (ASA) and Committees of Advertising Practice (CAP) have published their annual report for 2018. The report reveals that more ads have been amended or withdrawn than ever before as a result of their work.
ASA has solved 33,727 complaints about 25,259 ads. Of those, 16,059 complaints were about 14,257 online ads and 10,773 complaints were about 5,748 TV ads. CAP has delivered 535,478 pieces of advice and training to businesses to help them get their ads right.
“It’s been a busy year, largely driven by complaints and cases about online ads. That’s why our new five-year strategy is focused on strengthening further the regulation of online advertising and using new tech to protect the public. Our recent use of new avatar technology is a taste of what’s to come under the new strategy and we look forward to working with our partners to increase further the impact we’re having online,” ASA Chief Executive, Guy Parker said.
Read the full report here.
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