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New Figures Show How Online Gambling Continues to Grow in Portugal

Zoltan Tundik

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"Portuguese Flag" (CC BY 2.0) by fdecomite
Reading Time: 3 minutes

 

Whether they’re playing casino games on their mobile during the morning commute, having a flutter while watching the big match or even taking their first steps into betting on the ever-growing world of eSports, it seems a huge number of people across the world are embracing online gambling as a pastime at the moment.

The activity appears to be in such rude health at present and the development of online services in recent decades has undoubtedly boosted its availability. This has taken it from an offline pastime enjoyed by those prepared to venture to “land-based” outlets to a whole new level, where anyone can access it at any time and from anywhere. However, if there is one continent where it appears to be thriving more than ever, it is probably in Europe.

A major impact

Research released by the European Gaming and Betting Association (EGBA) at the end of last year undoubtedly put a spotlight on this issue, with the organisation revealing that its members had more than 12 million active customers in 2017. It also found that while online gambling had a 20.7 per cent share of total EU gambling activity, this figure is expected to grow to almost 25 per cent by 2020.

In terms of the most popular forms of the pastime, sports betting led the way with casino games following just behind. Other notable activities included lottery, poker and bingo, while overall the economic size of the online sector in the EU is expected to reach €24.7 billion by 2020. These numbers are somewhat staggering.

The EGBA study is undoubtedly eye-opening and highlights the huge impact that the gambling industry has had in Europe in recent years, but more recent figures have brought the spotlight onto the state of play in one country in particular – Portugal.

Growing in popularity

Online gambling has only been available in the country for a few years, but it has quickly grown to become very popular. A site like casino.pt is a good example of this, as it shows the sheer range of online casino sites operating in Portugal and provides information and reviews on the services that they provide. The spread of such sites perhaps contributes to the popularity increase, offering bettors a fast way of finding reliable platforms.

Now, if new figures are to be believed, it looks like these sites are all doing pretty well at the moment. The statistics from the Serviço Regulação e Inspeção de Jogos do Turismo de Portugal (at srij.turismodeportugal.pt) have revealed that the country’s online gambling market enjoyed its best-ever quarterly performance at the start of this year, generating revenues of more than €47 million in the three-month period which ended on March 31st.

Image by Pexels from Pixabay

More than half of the revenue was specifically generated by betting, with football accounting for almost 75 per cent of online wagering. This put the sport well ahead of its nearest rivals including basketball and tennis. In terms of gaming, revenues were up to €22.6 million with gaming machines – or slots – accounting for more than 63 per cent of that. Trailing behind were other games such as online roulette and blackjack.

An intriguing time

The online gambling market appears to be thriving in Europe at the moment and these new figures concerning Portugal only seem to reinforce that fact. Revenues in the country have seen a significant jump in the past 12 months and all eyes will be on whether it can ultimately keep up this pace in the months and years ahead. It is undoubtedly an intriguing time for the industry and it will be interesting to see just what comes next.

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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bwin Selects Fresh8 Gaming to Support Advertising across Germany and Austria

Niji Narayan

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bwin Selects Fresh8 Gaming to Support Advertising across Germany and Austria
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German sports betting company bwin has selected with Fresh8 Gaming to support their advertising across Germany and Austria.

bwin will use Fresh8 across their marketing channels including programmatic, display and social. The deal will see bwin adverts pushed automatically across tier 1 publishers including Bild and other big German sports news sites.

Fresh8 creates optimised marketing assets automatically from an operator’s event and CRM data. This optimises bwin’s marketing spend through real-time creative decisions and minimises the time and overhead of producing, and distributing, digital marketing assets by hand.

“We are thrilled to enter the German and Austrian market with the region’s market leader. Such an iconic brand backing our product and technology is a big win for us. They really understand how automation in marketing departments can be the next big driver of revenues for their business,” Andrew Sharland, CEO at Fresh8 Gaming said.

“bwin differentiates itself from the competition in its marketing through its deep customer understanding. We analyze target group behavior and generate as many touchpoints as possible across channels (digital, TV, out-of-home, print, sponsoring, social) on the fans’ way to match day. Thanks to the partnership with Fresh8 we are able to bring this difference home in real time and personalized for our customers. It also enables us to do this automatically and on a large scale across all our advertising channels,” a spokesperson of bwin said.

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MuchBetter Pits Fans vs Streamers in Summer Series Tournament

George Miller

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MuchBetter Pits Fans vs Streamers in Summer Series Tournament
Reading Time: 3 minutes

 

Online poker fans compete with biggest names in streaming, with grand final offering seat at the European Poker Tour

 

The payments company, MuchBetter, today announced its sponsorship of the first social online poker tournament of its kind. The tournament lets fans play against top poker pros for a chance to win a coveted seat at August’s 2019 European Poker Tour in Barcelona, as well as the new tournament series, Lex Live 2 in London. Using PokerStars’ Home Game platform, some of the biggest streamers in online poker, including Lex Veldhuis, have created their own private poker clubs, allowing them to compete directly with their community members across four game weeks this summer.

The Poker Clubs competing for the grand final are:

  • Beaker Army – club captain, Lex Veldhuis
  • Team OP– club captain, EVAisOP
  • Spraggy’s Un-named Team – club captain, Spraggy
  • The Shabanimals – club captain, Arlie
  • ATB Rovers – club captain, Fintan Hand
  • Grnd empire – club captain, Felix Schneiders

Games will be played across 4 game weeks in July and August in club mini-leagues to decide the 600 Grand Final participants, made up of 100 from each club (the top 25 from gameweek will progress)” – when all 6 clubs and their captains go head-to-head. The top 3 of each gameweek will also win Grand Final bonus chips, as well as unique community prizes for busting their own team captain in their respective mini-league – while the winner of the grand final will win a full EPT Main Event package (covering the €5k entry, accommodation, plus expenses).  2nd, 3rd and -4th place finishes will also win Barcelona Main Event seats (with expenses) and 5th, 6th and 7th will win a place at LexLive 2. To sign up to a team, players simply need to download the MuchBetter app and deposit $10 onto PokerStars using their chosen club captain’s unique deposit code.

“At its heart, poker is all about community,” said MuchBetter co-founder and CEO, Israel Rosenthal. “Poker sites have grown this community to such a degree that players can sit across the table with anyone anywhere on the planet, but we believe that the future of poker also involves going back to its home game roots through community tournaments like this. At MuchBetter, we’re committed to being part of the poker community in all its forms and enabling players to play the game however they like. We know that every poker fan wants a seat at EPT Barcelona, and this tournament is a golden opportunity to secure a place”

“Like the other club captains, I know I go into this tournament with a target on my back,” said Lex Veldhuis. “I’m sure my followers will love the idea of beating me in a private game, but don’t expect me to go easy on them. I want to win this tournament as much as anyone, and make sure I come out on top against the other streamers. More than anything though, it’s good to be taking part in something new. I started doing the Lex Live events because I know fans want to feel part of the poker community, and this tournament is the same. It’s poker stripped back to basics, replicating the kind of private home game that got me into poker in the first place.”

 

About MuchBetter:

MuchBetter, operated by MIR Limited UK Ltd, an FCA-licensed and regulated e-money issuer, is the new payments application for iGaming. Available on Android and iOS, MuchBetter make effortless online, offline and contactless payments throughout EMEA. Funds can be transferred and received in real-time and MuchBetter’s unique commercial model increases operator revenues while its anti-fraud features and use of best in class technology reduces risk.

Source: MuchBetter

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LV BET Extends Sponsorship Deal with PFC Victoria London

Niji Narayan

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LV BET Extends Sponsorship Deal with PFC Victoria London
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Online bookmaker LV BET has extended its sponsorship deal with PFC Victoria London until the end of the 2021/22 season. In addition to the logo present on the front of the match shirts, the area of common communication has been extended, focusing on online and social media activities.

“We are very pleased with the previous cooperation with Victoria London, which resulted in increasing our sponsorship commitment in the next contract with the club. We believe in continuous dynamic development of this sports project, and that is why we have decided to sign a long-term contract this time,” Lukasz Kieza, Marketing Head of LV BET said.

LV BET is the main sponsor of football clubs such as Wisla Kraków and Arka Gdynia, as well as the official bookmaker of Wisla Plock, Zaglebie Sosnowiec and Stal Mielec. LV BET is also an official partner of the Vanarama National League in England.

PFC Victoria London is a dynamic and innovative club, which creates facilities for higher English leagues and the in-game opportunity for talented senior level Polish players.

“I would like to officially confirm that LV BET will be the main sponsor of our Club for the next three seasons. We are extremely pleased with the cooperation from the previous year. We also hope that our club strongly contributed to the presence of the LV BET brand on the British market,” Tomasz Slowiak, President of PFC Victoria London said.

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