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New Figures Show How Online Gambling Continues to Grow in Portugal

Zoltan Tundik

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"Portuguese Flag" (CC BY 2.0) by fdecomite
Reading Time: 3 minutes

 

Whether they’re playing casino games on their mobile during the morning commute, having a flutter while watching the big match or even taking their first steps into betting on the ever-growing world of eSports, it seems a huge number of people across the world are embracing online gambling as a pastime at the moment.

The activity appears to be in such rude health at present and the development of online services in recent decades has undoubtedly boosted its availability. This has taken it from an offline pastime enjoyed by those prepared to venture to “land-based” outlets to a whole new level, where anyone can access it at any time and from anywhere. However, if there is one continent where it appears to be thriving more than ever, it is probably in Europe.

A major impact

Research released by the European Gaming and Betting Association (EGBA) at the end of last year undoubtedly put a spotlight on this issue, with the organisation revealing that its members had more than 12 million active customers in 2017. It also found that while online gambling had a 20.7 per cent share of total EU gambling activity, this figure is expected to grow to almost 25 per cent by 2020.

In terms of the most popular forms of the pastime, sports betting led the way with casino games following just behind. Other notable activities included lottery, poker and bingo, while overall the economic size of the online sector in the EU is expected to reach €24.7 billion by 2020. These numbers are somewhat staggering.

The EGBA study is undoubtedly eye-opening and highlights the huge impact that the gambling industry has had in Europe in recent years, but more recent figures have brought the spotlight onto the state of play in one country in particular – Portugal.

Growing in popularity

Online gambling has only been available in the country for a few years, but it has quickly grown to become very popular. A site like casino.pt is a good example of this, as it shows the sheer range of online casino sites operating in Portugal and provides information and reviews on the services that they provide. The spread of such sites perhaps contributes to the popularity increase, offering bettors a fast way of finding reliable platforms.

Now, if new figures are to be believed, it looks like these sites are all doing pretty well at the moment. The statistics from the Serviço Regulação e Inspeção de Jogos do Turismo de Portugal (at srij.turismodeportugal.pt) have revealed that the country’s online gambling market enjoyed its best-ever quarterly performance at the start of this year, generating revenues of more than €47 million in the three-month period which ended on March 31st.

Image by Pexels from Pixabay

More than half of the revenue was specifically generated by betting, with football accounting for almost 75 per cent of online wagering. This put the sport well ahead of its nearest rivals including basketball and tennis. In terms of gaming, revenues were up to €22.6 million with gaming machines – or slots – accounting for more than 63 per cent of that. Trailing behind were other games such as online roulette and blackjack.

An intriguing time

The online gambling market appears to be thriving in Europe at the moment and these new figures concerning Portugal only seem to reinforce that fact. Revenues in the country have seen a significant jump in the past 12 months and all eyes will be on whether it can ultimately keep up this pace in the months and years ahead. It is undoubtedly an intriguing time for the industry and it will be interesting to see just what comes next.

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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Industry News

Graphyte Launches Intelligent Layouts

Niji Narayan

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Graphyte Launches Intelligent Layouts
Reading Time: 1 minute

 

Personalisation platform Graphyte has launched its new product Intelligent Layouts, which enable the operators to deliver completely personalised web and app experiences for every customer.

With Intelligent Layouts, operators can automatically tailor every element of its offering to each player’s preferences, leading to an entirely unique mobile and desktop site layout for every customer.

“When we started Graphyte, our mission was to create the technology to change the one-size-fits-all model so prevalent in betting and gaming, to a one-size-fits-one model that seems so natural and obvious in other sectors like e-commerce. With Intelligent Layouts, we’ve built the capability for every operator to make the experience unique for every one of their customers,” Damien Evans, co-founder of Graphyte said.

“As an operator, you’ll know that every part of your site is tuned to the preferences of each player – all updated and managed in real time. As a player, the experience is transformed, the games and product categories you like to play (or those that you are very likely to enjoy) are always front-and-centre, and it doesn’t stop there: promotions you might have missed, new game launches and events and price boosts in sports can all be brought to the fore with Intelligent Layouts. It’s incredibly powerful and the early results we’ve seen from operator trials have been extraordinary,” Damien Evans added.

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Industry News

GVC Launches Skywind Content on Ladbrokes, Coral and Gala Brands

Niji Narayan

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GVC Launches Skywind Content on Ladbrokes, Coral and Gala Brands
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GVC has launched the gaming content of Skywind Group on its Ladbrokes, Coral and Gala brands. Earlier in the year, GVC launched the Skywind games on the bwin, PartyCasino and Sportingbet brands in selected regulated markets.

Through this expansion of the partnership, GVC’s customers will now be able to enjoy cutting edge content from Skywind’s huge portfolio of over 200 games. GVC will also integrate Skywind’s unique Bonus Coins reward, Daily, Must-Go and innovative Split jackpots among a range of other player engagement tools.

“We are delighted to extend our collaboration with Skywind who are a hugely valuable and innovative partner. Our mission is to provide our customers with nothing short of the most engaging and comprehensive portfolio of games available anywhere in the market. The launch of this exciting content is another important milestone on that journey,” Paris Anatolitis, GVC’s Marketing Director for Casino said.

“Partnering up with GVC is the natural step for us in entering regulated gambling markets around the world. In just over six months, we have managed to build a strong partnership, rolling-out our premium video slots games at bwin, PartyCasino and Sportingbet, across markets. I am excited that Ladbrokes, Gala and Coral players will now also be able enjoy the many proven engageable games we offer,” Oren Cohen Shwartz, Managing Director of Skywind said.

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EveryMatrix Press Releases

CasinoEngine pens deal to integrate Skywind Group’s gaming portfolio and engagement tools

George Miller

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CasinoEngine pens deal to integrate Skywind Group’s gaming portfolio and engagement tools
Reading Time: 2 minutes

 

CasinoEngine, EveryMatrix’s Casino Integration Platform, pens an agreement with Skywind Group for casino gaming content and engagement tools. Skywind will make available their extensive game portfolio to CasinoEngine’s network of leading operators across many regulated markets. To date, CasinoEngine has the largest game library in the industry, totalling over 8,000 games from 140 top suppliers.

Skywind Group provides premium content and innovative player engagement tools in regulated markets. Skywind’s portfolio of more than 230 games includes video slots, arcade gaming and branded video slot titles such as CSI:Crime Scene Investigation, Resident Evil and the recently launched The Magnificent Seven as well as Skywind’s recently launched video slot Genie Mega Reels.

In addition to premium content, CasinoEngine’s clients will benefit from Skywind’s unique range of engagement tools, such as the Bonus Coins reward which is the first of its kind, and Daily, Must-Go and innovative Split jackpots, among others.

Oren Cohen Shwartz, Skywind Managing Director, said: “EveryMatrix’s CasinoEngine is a world-class casino solution and a great distribution platform for our premium games and inventive player engagement tools. We share a dedication to enabling our partners’ growth and expansion into regulated markets. In the past year we have been awarded with five Gaming licenses in UK, Malta, Romania, Alderney and Spain and our games are certified for Sweden, Italy and more”.

Amund Stensland, CasinoEngine Chief Operations Officer, commented: “The new partnership with Skywind will significantly help our efforts of keeping CasinoEngine’s library appealing to large operators looking to enter additional markets. CasinoEngine’s mission is to help operators fill content gaps and deliver market-relevant content for their targeted territories. We are looking forward to developing our partnership in the future.”

CasinoEngine is the number one casino integration and productivity platform, aiming to help operators deliver outstanding player experiences in regulated markets. With a prominent network of clients, such as Tipico, Wunderino, Norsk Tipping, Adjarabet or newly launched BetWarrior, CasinoEngine is striving to offer the best range of services, value and support in the market.

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