Danske Spil’s mobile sports betting app, provided by leading digital product studio Shape Games, has been named ‘Best Native App’ at the EGR Marketing and Innovation Awards for the third year in a row, while also picking up the award for best ‘Best Omni-channel Solution’.

The fully native app, live in Denmark under the Oddset brand, won big once again at the prestigious awards, having previously been recognised in 2018 and 2019.

During 2019, Oddset saw a 20 percent increase in monthly revenue, while rolling out its ‘Loyalty Suite’ layer, adding personalised insights and social mechanisms to the app.

Danske Spil’s strong mobile sportsbook offering, provided by Shape Games, also won the ‘Best Omni-channel Solution’ award and was nominated for the ‘Innovation in Sports Betting’ category.

Nicolas Linde, partner at Shape, said: “Fully native mobile applications are now an essential for any forward-looking operator, and we’ve been innovating in this field for several years now.

“It is an honour to be recognised by our industry peers at the EGR Marketing and Innovation Awards, and we will continue to find creative ways to develop an even stronger mobile product for our operator partners.”

Frederik Skov, Head of Sales and Loyalty at Danske Spil, said: “The collaboration between Danske Spil and Shape has turned out to be something akin to a fairy tale since we started this journey together. Winning these two awards will only spur us on for more.

“Over the past five years we have continuously improved the products, polished the existing features and added new ones as well. Winning tonight is one of the results of this joint team effort.

“We have known for a while that we are on the right path with our offerings. The customer reaction to our dynamic, modern and personalised user journey has been encouraging on every level.

“Winning the award for Best Omni-Channel Solution is something that makes we very happy personally. Omni-channel is difficult to get right, and we have been working on it for a long time but the results are clear for everyone to see. Our customers can access our services wherever they are; on the go, at home or in the store, and their response has been beyond positive.”

EA SPORTS FIFA develops long-term partnership with one of european football’s most decorated clubs

Today, Electronic Arts (EA) and AC Milan have announced a multi-year partnership which enables both brands to deliver innovative, world-class entertainment for their global audiences. For the first time in AC Milan’s history, only in EA SPORTS™ FIFA will players have the opportunity to compete as the Rossoneri in the iconic San Siro Stadium.

“This partnership with AC Milan is a testament to our commitment to bring more authentic interactive experiences to sports fans across the globe” said Nick Wlodyka, Vice President & GM, EA SPORTS FIFA. “As a highly decorated and iconic football club, we look forward to offering AC Milan fans many years of innovative and interactive FIFA experiences to come.”

Casper Stylsvig, Chief Revenue Officer of AC Milan said: “We are delighted to welcome EA SPORTS to the AC Milan family as a Premium Partner. This partnership is symbolic of our commitment to delivering world class interactive experiences to our fans all over the world. As a market leader in the world of gaming, in EA SPORTS we have the perfect partner to help us continue on our journey of engaging and exciting the next generation of Rossoneri fans.”

Through Rossoneri legends Kakà and Andriy Shevchenko, EA SPORTS FIFA and AC Milan have enjoyed a strong relationship on-and-off the field for years. AC Milan is currently one of the most popular clubs for in-game play.

Amid scorching summer days and electric storms Tom Horn Gaming comes with a special treat for its players – a revamped version of its highly popular game 243 Crystal Fruits. In 243 Crystal Fruits Reversed the provider completely flips the old fruit video slot upside down and reverses mechanics of the original game, making the player experience a whole lot different.

Not only does the game reverse original features, it comes in with amazingly tweaked visuals that complement the thrilling gameplay that is again sure to keep every ardent player on the edge of their seats right from the moment of hitting the Spin button.

Any winning combination with the famous 243 Wild landing on reels 2, 3 or 4, triggers the 243 Reversed Respin feature, during which the number of win lines changes from 5 to 243 allowing for even more winning opportunities.

Unlike in its predecessor, in 243 Crystal Fruits Reversed winning symbols don’t explode but freeze in place leaving space for another respin with a higher multiplier to maximise winnings. The multiplier increases with each respin until it reaches 5xa, building on player excitement and anticipation of higher wins. The respin feature continues until a new win symbol occurs.

243 Crystal Fruits Reverse lives up to its name combining the excitement of a classic fruit slot with a new thrilling twist that can never be forgotten or replicated. Players can immerse themselves in this new juicy adventure from 3rd August when the game is released worldwide.