Connect with us
SOFTSWISS

Latest News

ASA Bans BetIndex Ad Featuring Underage Players

Published

on

Photo source: poreczenia.com.pl
Reading Time: < 1 minute

The UK Advertising Standards Authority (ASA) has sanctioned BetIndex for featuring five footballers aged under 25 in an advert. The ASA ruled that the ad must not appear again.

In May, BetIndex published a paid-for Facebook ad featuring the images of many footballers including England internationals 19-year-old Jadon Sancho, 24-year-old Raheem Sterling, 18-year-old Callum Hudson-Odoi, 21-year-old Marcus Rashford and French international 20-year-old Kylian Mbappé.

The UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) states that no one who is or appears to be under 25 years old may be featured playing a significant role in gambling marketing communications that are shown outside of the operator’s facility or website.

BetIndex argued that the under-25 players’ role in the ad was not significant, as it included many players and that the players were used to illustrate the features of the platform and what consumers would see if using the app.

However, the ASA disagreed, ruling that all of the footballers in the ad played a significant role.

“We understood the intention of the ad was to illustrate the nature of the gambling app and how it could be played,” the ASA said.

Prior to the ruling, BetIndex had withdrawn the ad and said they would ensure staffs receive relevant training on the use of sportspeople under 25 years of age in marketing communications.

Continue Reading
Advertisement




MARE BALTICUM Gaming & TECH Summit 2024

Latest News

QTech Games Strengthens its Premium Platform with Rival Powered

Published

on

Reading Time: 2 minutes

 

Emerging-markets leader expands its content portfolio with new games from revered supplier

QTech Games, the number-one games distributor across all emerging markets, has continued to build the powerful momentum in its premium pipeline thanks to its latest deal with established supplier Rival Powered.

Rival Powered has 20 years’ experience developing high-performing games for the global online gaming industry and this deal delivers almost 200 games from its proven portfolio in 33 languages and supporting over 100 currencies.

The Rival Powered games now available to QTech Games partners include the exciting new releases Dragon Harmony, Pai Gow and Teen Pathi. Celebrate the ‘year of the dragon’ with Dragon Harmony, which uses a unique maths model to foster highly engaging gameplay, and Pai Gow, which blends tradition and innovation to redefine the classic experience. And then there’s Teen Pathi, delivering an exciting blend of traditional gameplay and modern sophistication and perfect for untapped audiences in markets such as India where QTech Games already enjoys a strong presence.

The partnership further broadens Rival Powered’s international footprint, delivering its proven portfolio into previously untapped jurisdictions from Asia to Eastern Europe and Latin America for diversified growth.

Rival Powered’s gaming suite is optimised for mobile, a cornerstone of QTech’s RNG model, which is founded on its fully-owned and customised technical platform, affording games providers and operators the fastest integration available. Through this leading platform, which has sealed its definitive status as a global gaming one-stop shop, clients enjoy the best performance and customer support available, localised to every region across both developing and more mature markets.

Integrating content from one of the more innovative and creative online slots providers adds yet more creative muscle to QTech Games’ burgeoning platform, which is taking the widest range of online games to emerging territories with established names such as Rival, Evolution and Yggdrasil sitting alongside the industry’s most exciting up-and-coming providers.

“We’re committed to rolling out high-quality content that drives revenue for our partners,” the Chief Commercial Officer for QTech Games, Daniel Long, said. “So, this deal with Rival Powered extends our impressive sequential pipeline for 2024. In today’s marketplace, only premium games of the highest standard separate you from the crowd, so we’re delighted to see how Rival Powered has fulfilled this demand. That means stunning graphics, coupled to the latest maths models for improved gameplay and high-variance volatility where desired.

“Together, we will continue to raise the bar and shape a localised experience for global players. We can’t wait to see how these games perform across a range of untapped markets that, in some cases, break new ground for Rival Powered.”

“Rival has 20 years’ experience developing games that fast become player favourites in markets around the world,” the Chief Executive Officer for Rival Powered, Glen Bullen, said. “Partnering with QTech Games represents a fantastic opportunity to further strengthen our product distribution across emerging territories and deliver our great games to a range of top-tier partners. QTech Games is the pre-eminent player in these exciting and diverse margin markets and we can’t wait to watch our games connect with new audiences.

“In this era where market optimization is so key, QTech Games is really embracing its brand promise of tailoring top-class content for varied cultures. It’s what keeps it at the cutting edge of relevance for all kinds of players in the crucible of emerging markets; where no-one can afford to stand still. And this makes it a perfect distribution partner for us.”

Continue Reading

Latest News

Chart a Course for Riches in 80 Day Escapade by Boldplay

Published

on

Reading Time: < 1 minute

 

Embark on a thrilling journey across continents in 80 Day Escapade, the dramatic new slot from Boldplay that offers multiple features for endless excitement and rewards.

With its 5×3 reels and 243 ways to win, players will enjoy a world of adventure and fortune but the real excitement begins with the set of exciting bonus features.

Boldplay Select allows players to choose from three bonus rounds when three scatter symbols are collected. Hidden riches await in Pick-A-Prize where a selection of tempting treasure chests waits for players to choose from. The free spins feature multiplies wins up to 5x and, finally, the Fortune Spinner is a dual reel feature that multiplies a guaranteed prize.

Additionally, players will love Boldplay Spins, the unique bonus feature that awards special free spins for consecutive wins.

Speaking of Boldplay’s new adventure title, Head of Design, Marcus Taylor, said: “80 Day Escapade offers players an immersive journey filled with excitement and rewards. With its captivating gameplay and innovative features, this game promises an unforgettable experience. We’re confident that it will be a smash hit with both operators and players alike at all online casinos hosting Boldplay slots.”

Continue Reading

Latest News

Spinomenal debuts Queen of the Amazon slot

Published

on

Reading Time: < 1 minute

Leading iGaming content provider Spinomenal has released its new hit, Queen of the Amazon. Set amongst the lush rainforest, this 5×4 slot welcomes players on an adventure where treasure awaits intrepid explorers.

A majestic Amazon headdress, tiger, gorilla, and snake, make up the Medium symbols on the reels. At the heart of the story stands the queen herself, representing the Wild symbol. Her symbol can substitute for any other symbol on the reels, except for the Free Spins and Bonus symbols. Discovering five Wilds on a winning line will multiply the bet line by 2000.

Synced Reels, where two random reels on the screen mirror each other, are in play to potentially boost players’ chances of winning. Furthermore, with the Expanding Wild feature, wilds appearing on synced reels expand to fill the entire reel, unlocking even greater winning potential.

Players will be able to enter Free Spins when three Scattered Wilds appear. Before commencing the round, players face a choice in the gamble feature: collect the current free spins total or risk it for the opportunity to win as many as 50 free spins. During Free Spins, the entertainment goes on with Stacked Wilds where 1-3 stacked wilds are fixed on random reels for every spin.

The Bonus round will trigger with three or more Scattered Bonus treasure chest symbols. Players are tasked to uncover treasure chests to complete the multiplier metre on the left. Each segment is completed with five treasure chests to grow the multiplier, while a +1 spin symbol extends the feature.

Spinomenal CO-CEO, Omer Henya commented: “Queen of the Amazon is a powerful presence and this new game celebrates the ferocious female warrior. This slot is bursting with fun features and the bonus round promises huge returns for players.”

Continue Reading
Advertisement
Alpha Affiliates
Advertisement

EveryMatrix

Advertisement

SaaS-builder for partner program development and performance marketing optimization

Advertisement

Launch your iGaming business swiftly and effortlessly with our comprehensive turnkey solutions

Trending

Get it on Google Play

EuropeanGaming.eu is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

Offering comprehensive coverage on all aspects of the gaming sector, EuropeanGaming.eu includes online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - European Gaming is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.