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Unibet Partners with New Jersey Devils

Niji Narayan

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Unibet Partners with New Jersey Devils
Photo Source: allaboutthejersey.com
Reading Time: 1 minute

 

Sports betting platform Unibet has signed a significant, multi-year sponsorship deal with the NHL’s New Jersey Devils and appointed Martin Brodeur, the former Devils’ goaltender, as its Brand Ambassador.

The partnership with the Devils marks Unibet’s first with a U.S. based professional sports team and its first significant investment in the U.S. market.

“New Jersey Devils fans are some of the most passionate and educated hockey fans in the world. The sportsbook app developed by Unibet offers dedicated Devils fans a really special, new way to engage with the game they love,” Martin Brodeur said.

“We are incredibly excited over our partnership with New Jersey’s beloved Devils, and especially over welcoming goaltending legend Martin Brodeur to our team. Together with the Devils and Prudential Center, Unibet players will enjoy a greater entertainment and hospitality experience, and now with our newly launched Sportsbook in New Jersey we anticipate a long and successful partnership with the Devils,” Arnas Janickas, Head of U.S. Marketing at Unibet said.

“Following the New Jersey Devils game in Sweden and Switzerland last October and the franchise’s position as a rapidly growing global brand, it was natural to partner with a sportsbook with a reputation as a trusted leader in the European and international sports betting ecosystem. We look forward to connecting this esteemed international sportsbook with the passionate fans of New Jersey, providing one more avenue through which Devils fans can engage and with the most exciting team in the NHL this year. Unibet’s selection of Devil’s legend Martin Brodeur as their ambassador, is an indication of their marketing savvy, comprehensive awareness of the New Jersey sports market and desire to activate in a differentiated way,” Adam Davis, Chief Revenue Officer for Harris Blitzer Sports and Entertainment said.

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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Gambling in the USA

Google Relaxes Gambling Advertising Policies in Five US States

Niji Narayan

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Google Relaxes Gambling Advertising Policies in Five US States
Photo Source: nola.com
Reading Time: 1 minute

 

Google has updated its gambling and games policy. The updated policy authorises advertising of sports betting services in Pennsylvania, Rhode Island, Montana, Iowa and Indiana.

These five states join Nevada, New Jersey and West Virginia who all permit sports betting via Google’s “limited beta” programme launched in June as part of the company’s efforts to keep pace with the rapid spread of legal sports betting services.

Under the Google policy, operators applying for the programme will be obliged to provide a copy of their license in each of the states it wishes to advertise in. The limited beta programme will permit operators to promote their services via Google Display Network, Google Ads, AdMob and YouTube but would be restricted in promoting online sports betting services through Google Ad Manager.

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Gambling in the USA

Synergy Blue Games Make Las Vegas Debut at Palms and Red Rock Casinos

Niji Narayan

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Synergy Blue Games Make Las Vegas Debut at Palms and Red Rock Casinos
Photo Source: steelheadproductions.com
Reading Time: 1 minute

 

Synergy Blue has announced that its arcade-style, skill-influenced games have been officially approved for statewide rollout in Nevada. The games will go through field trial phases at two Station Casinos properties, Palms and Red Rock Casinos. The trial will debut a variety of Synergy Blue games to the Las Vegas market via an initial placement of real-money, arcade gambling machines.

“We’re very excited to introduce our games to the Las Vegas market and to be working with Station Casinos. This agreement marks a key milestone for our company and the Las Vegas market, as we work together to progress the industry with engaging new experiences,” Georg Washington, CEO of Synergy Blue said.

“Synergy Blue’s HAWG platform and gambling solutions are incredibly unique, both in the flexibility they offer our operators and the variety of arcade-style game play they offer to guests. We see huge potential in skill-influenced games and we’re proud to have Palms and Red Rock Casinos offer Synergy Blue’s products to the Las Vegas public,” Roger Pettersson, VP of Corporate Slots at Station Casino said.

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Gambling in the USA

Sportradar Appoints Werner Becher as New Managing Director of U.S. Betting

George Miller

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Sportradar Appoints Werner Becher as New Managing Director of U.S. Betting
Reading Time: 2 minutes

 

Former Interwetten CEO brought in to further enhance Sportradar’s growth and expansion in U.S. betting market

Sportradar, the world’s leading provider of sports data and content, today announced the appointment of Werner Becher as its new Managing Director of U.S. Betting.

Becher most recently served as CEO of Interwetten, where he was responsible for the global strategic positioning of the sports betting operator, more than doubling the organisation’s revenue during his seven-year tenure.

In his new role at Sportradar, Becher will be focused on the growth, development and execution of the company’s betting strategy in the U.S. Werner, who has 25 years’ experience in the digital sector, will be located in Sportradar’s New York office.

“We are delighted to welcome Werner as our Managing Director of U.S. Betting,” said Carsten Koerl, Chief Executive Officer, Sportradar. “Since we first opened for business in the U.S. several years ago, we have experienced the rapid growth of sports betting in the region and fully expect this to continue for many more years as new states regulate. I am confident that Werner’s deep expertise will help us to both maximise the tremendous opportunity we have to grow our market share and further enable the expansion of this key market.”

“On behalf of the board, we are extremely pleased that Werner has joined us to steer the company’s sports engagement platform in the U.S. Due to our continuing global success and strong balance sheet we will continue to be focused on deploying capital that helps us meet the accelerating needs of our clients through organic and inorganic investments for our U.S. and global clients, like our recent acquisition of Optima,” said Tony Aquila, Chairman of the Board, Sportradar.

Werner Becher, MD of U.S. Betting, Sportradar, said: “I am thrilled to have joined Sportradar during such an exciting period. I look forward to working closely with Carsten, Tony and management to grow our market share and ensure the future success of the organisation.”

Becher’s career to date has also seen him lead the development of several highly successful software and digital companies within the IT business community, including spending eight years as CEO of Austrian IT service provider Adesso before joining Interwetten.

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