Industry News
Graphyte Launches Intelligent Layouts
Personalisation platform Graphyte has launched its new product Intelligent Layouts, which enable the operators to deliver completely personalised web and app experiences for every customer.
With Intelligent Layouts, operators can automatically tailor every element of its offering to each player’s preferences, leading to an entirely unique mobile and desktop site layout for every customer.
“When we started Graphyte, our mission was to create the technology to change the one-size-fits-all model so prevalent in betting and gaming, to a one-size-fits-one model that seems so natural and obvious in other sectors like e-commerce. With Intelligent Layouts, we’ve built the capability for every operator to make the experience unique for every one of their customers,” Damien Evans, co-founder of Graphyte said.
“As an operator, you’ll know that every part of your site is tuned to the preferences of each player – all updated and managed in real time. As a player, the experience is transformed, the games and product categories you like to play (or those that you are very likely to enjoy) are always front-and-centre, and it doesn’t stop there: promotions you might have missed, new game launches and events and price boosts in sports can all be brought to the fore with Intelligent Layouts. It’s incredibly powerful and the early results we’ve seen from operator trials have been extraordinary,” Damien Evans added.
Online gambling firm 888 Holdings has named British lobbyist Jonathan Mendelsohn as its next chairman, replacing former chief executive and current chair Brian Mattingley. Mendelsohn will take over the role after Mattingley’s departure at the next annual general meeting in May 2021.
The FTSE-250 firm appointed Mendelsohn as its non-executive director as well, 888 Holdings said, adding that he also joined the board’s remuneration and audit committee.
Mendelsohn is having more than 20 years of industry experience. He previously co-founded Oakvale Capital, which is a leading M&A and strategic advisory boutique focusing on the gaming, gambling and sports sectors.
Scout Gaming has entered into a distribution agreement with platform provider BtoBet. The deal allows BtoBet to provide Scout Gaming’s full product offering to its vast network of operators.
“We are pleased to add another strong distribution platform to our already broad network of partners. We had a successful co-operation with BtoBet and looking forward to expand it,” Joakim Renman, CCO of Scout Gaming, said.
“We are happy to add the market leading DFS and fantasy sports supplier to our product portfolio of games. We are experiencing an increasing demand for additional sport content and believe that Scout Gaming’s product fits that need in a pleasant way,” Sabrina Soldà, Chief Marketing Officer of BtoBet, said.
Online slot developer Stakelogic has revamped its Super Stake feature for delivering more excitement and bigger wins to players.
The Mega Super Stake allows players to place a side bet and enable an additional feature that delivers an insanely high payout once in every 35 spins or so.
With the standard Super Stake feature, the side bet allows players to double their bet but with Mega Super Stake their original bet is multiplied by 2.5 for not just big but mega win potential. Both Super Stake and Mega Super Stake can be built into a single slot game.
“Super Stake has been an absolute game-changer for us and our players so we wanted to build on this and deliver even more entertainment. Mega Super Stake takes the big win anticipation and potential to the next level, allowing players to land massive wins at a regular hit rate from a relatively small stake,” Stephan van den Oetelaar, CEO of Stakelogic, said.
“Mega Super Stake will debut with our next release, Lion Gold, and will then be built into other games where our developers and mathematicians feel it will add the most value,” he added.
Stakelogic and iSoftBet Sign Content Distribution Partnership
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