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Mr.play to Launch Sportsbook

Niji Narayan

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Mr.play to Launch Sportsbook
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Online casino Mr.play is going to launch a sportsbook product before the start of upcoming sports events including the Premier League, the UEFA Champions League and the Horse Racing British Champions Day.

Mr.play went live in November 2017 over Aspire Global’s platform. Mr.play was founded by a group of iGaming veterans together with Aspire Global, offering a variety of popular casino games including slots and live games from some of the leading game providers.

The sportsbook solution covers 35 sports and over 65,000 monthly events, 20,000 of which are available for live betting. It includes a wide range of cutting-edge features such as full and partial cash out, fast markets and Robotip, the Play Bot-engine which generates bet recommendations and personalised content.

“We are very excited about the launch. Expanding into the major sports segment has been part of our growth-plan since the founding in 2017, and the launch is a significant milestone for us. When founding Mr.play, we wanted to make use our collective experience and expertise to create a strong brand and a best-in-class iGaming-experience, and I am incredibly proud of the result,” Hanan Greenberg, Co-Founder of Mr.play said.

“We look forward to progressing our successful partnership with Mr.play, extending the casino offering to the exciting field of sports,” Jov Spiero, VP Sales at Aspire Global said.

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