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Betinvest pioneers ‘Sportsbook as a Service’ model adding multi-domain functionality
Following an incredibly successful launch driving revenue and player engagement for B2B partners, Betinvest’s Sportsbook iFrame is set to continue its winning streak as Igor Popov, CRDO at Betinvest, goes ‘behind the scenes’ to unveil the service’s updates…
The international betting solutions provider Betinvest has enhanced its Sportsbook as a Service delivery model highlighting how their innovative take on sports betting software is ‘more than simple iframe integration’. “Sportsbook as a Service is an approach which is very promising for the whole gaming industry as it enables us to help to expand businesses even faster across the world,” explained Popov. “Our Sportsbook or eSportsbook products can be integrated into a client’s platform anywhere in the world in matter of hours.”
The service was launched in April, just one week after development was completed, with the company reporting zero issues or negative responses since its debut. In spite of this, Betinvest is keen to continue augmenting the solution making it even faster and easier to use and allowing for it be customised for any region via a comprehensive two-level back office – one for operator and the other for provider. “We have improved this solution by giving it multi-domain functionality which means that every operator gets a single back office from which they can work with all of their domains,” added Popov.
“Our clients are able to conduct a comparative analysis of their different brands and operations in different countries. This will help them to monitor their entire business in one place and to develop it based on up-to-date data.”
“We also now offer reactive and proactive risk management systems and a preventive alert system. We provide a variety of tools that enable operators to create groups of high-risk customers and monitor them. They will also be able to limit who can access the back-office settings. This means that if someone works with only banners, teasers and bonuses, they will not have access to the rest of the information in the sportsbook, but they will still be able to create and publish their marketing materials. This is a useful feature for preventing potential problems.”
He added: “One of the benefits of Sportsbook Widget is that, as well as giving our clients a professional-looking sportsbook, we also give them the means to control everything that goes on “behind the scenes”. They can rearrange the components independently to meet their needs, since in some regions it’s not only the content of a sportsbook that is important, but also the layout.”
Sportsbook as a Service delivers two levels of back office, allowing Betinvest to manage and support their clients and the operators to manage their own businesses. Popov said: “Clients can change the content; pause or cancel events; manage high-risk and VIP customers; group customers into categories; conduct marketing; create and award bonuses; alter the advertising settings; create reports and income charts; and edit the frontend. They can manage it autonomously without needing to call us and ask us to do things for them. We give them control. For our part, we take care of all the technical, technological and trading aspects of the business.”
Highlighting the fact that over 75% of the worldwide betting and gambling market operates on mobile devices alongside the ongoing rise of eSports, Betinvest is doubling up on its sportsbook services allowing for more flexibility in terms of how its clients can operate. Popov explained: “It [mobile] became an integral part of our lives in the same way that eSports is becoming a big part of the lives of the next generation. That’s why we also offer our customisable eSportsbook as an individual product within our sportsbook service. We decided to separate our eSports service from our traditional sportsbook so that clients whose main focus is on eSports can opt to use only the eSportsbook without having extra load on their system. We took care to give the product a simple design which includes all the useful features required of an eSports platform.”
Betinvest’s Sportsbook Widget has received high praise from the company’s B2B partners thanks to its cross-market customisation and responsive design for optimised rendering on any device. Commenting on the industry plaudits, Popov concluded: “We’ve helped clients to launch their businesses in a number of different markets and our product has had great feedback from day one. We had complete faith in the product and are proud of the positive results we’ve seen. We believe that the team of developers who worked on this project was the key to our success. They are now providing technical support to our existing clients and integrating the product for our new clients. They’re happy to add features and develop the product in accordance with our clients’ needs and requests. When it comes to B2B success stories, our clients already had established businesses of various sizes, but we hope that, using our product, all of them will see a significant growth in their income over a period of time.”
Latest News
Clarion Gaming film Virtual Tour showing scale of opportunity for ICE and iGB Affiliate exhibitors in Barcelona
Ahead of January 2025’s relocation to Barcelona, ICE and iGB Affiliate exhibitors can share Clarion Gaming’s ‘Vision of the possible’ courtesy of a specially commissioned virtual tour and exhibitor orientation video which can be viewed at: youtube.com
The 10-minute exhibitor film which is narrated by Clarion Gaming Managing Director Stuart Hunter takes viewers on a tour of the venue beginning with an introduction to Fira Gran Via’s integrated metro station which is located between the El Prat international airport (12km) and the historic city centre (3km) and has the capacity to take huge volumes of attendees directly to the heart of the spacious dedicated registration area at the south entrance.
Viewers are then taken on a journey along the elevated arterial walkway which provides a unique bird’s eye view of the 120,000 sqm exhibition space before accessing the contemporary designed meeting areas and plentiful break-out spaces requested by exhibitors, on to the ultra-modern and scalable conference facilities and the venue’s three ‘Sky Gardens’ which facilitate the delivery of a memorable indoor/outdoor festival experience.
The video also explains the new visitor-friendly show floor which has been designed to easily identify the gaming verticals of interest and in the process ease navigation through the five halls that the 2025 editions of ICE and iGB Affiliate will occupy.
Introducing the video Stuart Hunter said: “This is the latest in a series of orientation initiatives which we started in October 2023. This video which is aimed at ICE and iGB Affiliate exhibitors, partners and sponsors will be followed by a dedicated visitor tour to help prepare for this exciting new chapter.
“As a team we could not be more excited about the opportunities offered by our new home at Gran Via and new host city of Barcelona: the film sets-out the size of the opportunity that we have as an industry and shares a compelling vision of what’s possible.”
ICE/iGBA 2025 will use circa 120,000 gross sqm of The Gran Via (ICE 2024 utilised 100,000 gross sqm in London) across Halls 1 (iGB Affiliate) and 2-5 (ICE). An additional 160,000 sqm has been reserved exclusively for ICE/iGBA across the five-year tenancy. The Convention Centre which is located in Hall 8 comprises a modular and versatile space with seating for between 3,000 and 12,000 people.
Latest News
José Garcia promoted to General Manager for Innovative Technology Spain
The Spanish branch of Innovative Technology (ITL) have announced that a long-standing member of the team has been promoted to General Manager. José (Pepe) García Escudero previously held the role of Business Development Manager for the region.
ITL Spain has had an office in Barcelona since 1996, headed up by Sales Director Mustapha Hadj-Ahmed. They provide both cash validation equipment and biometric technology to various market sectors including, gaming, amusement, kiosk and retail.
Commenting on José’s promotion Mustapha said, “I would like to congratulate José (known to most of his customers as Pepe!) on this well-deserved achievement. I have worked with him since he joined the company seven and half years ago and he is hard working, a real team player and has an excellent eye for spotting new opportunities. José will be responsible for overall operations as well as continuing his business development tasks. I am sure he will excel in his new role and I am confident he will lead our talented team to new heights! I look forward to exciting and prosperous times ahead.”
Pepe added, “I am so pleased to be given this fantastic opportunity and to play a more operational and managerial role in the business. Each member of the team here in Spain are a key part of our success, and the reason we are known for being a leading provider of cash handling equipment. I am excited to get started and see the business grow even further as we continue to serve our valued customers and develop our technology to response to the changing needs of the market.”
Concluding Mustapha said, “José will be heading up the team at the FIJMA show in Madrid on 7th – 9th May 2024 on stand A49, so if you are attending the show come and say hello!”
Asia
Team ATK Oshun excels at 2024 Online Championships held on 13 April 2024
Mind Sports South Africa’s (MSSA) 2024 Online Championships held on 13 April 2024 showed sterling results.
The championship was yet another chance for many esports athletes to qualify for MSSA’s National Team Trials to be held on 25 May 2024 at which the team will be selected to officially represent South Africa at the African Qualifiers which lead up to IESF’s 16th World Esports Championships to be held in Riyadh, Saudi Arabia in October and November 2024..
All Registered Players who have finished in the top three places, or the top 20% – whichever is greater, are entitled to enter trials.
However, it must be remembered that all players must have a valid passport to participate in the National Team Trials.
It was indeed exciting to watch just how much all the female teams have improved.
Team ATK Oshun (ATK Club Sport) being a female team astounded all with their skill and sportsmanship. The team demolished all ATK Club Sport opposition to ultimately won the premier event overall and qualify for the National Team trials to be held on 25 May 2025.
IESF’s 15th World Championships will be played to the following titles:
- Counter-Strike 2
- Counter-Strike 2 – Female division
- DotA 2
- eFootball
- Mobile Legends, Bang Bang
- Mobile Legends, Bang Bang – Female division
- PUBGM
The high standard of play saw 37 Registered Players from six provinces being awarded Provincial Colours. Only Limpopo, Free State, and Northern Cape did not have Registered Players who did not earn provincial colours.
Title | Name of player/team | Club | Provincial Colours awarded |
Clash Royale – Premier | Johan Coetzee | Middies | Mpumalanga |
Clash Royale – High School | Aryan Maharaj | PR0NHS | |
Counter Strike: 2 | ATK Oshun | ||
Kaylee Ludick | ATK Club Sport | Gauteng | |
Jessica Eleez Greeff | ATK Club Sport | Gauteng | |
Christin Brazier | ATK Club Sport | Gauteng | |
Megan van der Westhuizen | ATK Club Sport | Gauteng | |
Kayhla Rose Calder | ATK Club Sport | Gauteng | |
DotA – Premier | ZAG DOTA 1 | ||
Suhail Khan | ZAG Academy | Gauteng | |
Travis John Waters | ZAG Academy | Western Cape | |
Mark Kilian Lehle | ZAG Academy | Gauteng | |
Mohammad Dhooma | ZAG Academy | Eastern Cape | |
Nicholas Dammert | ZAG Academy | Gauteng | |
eFootball – Premier | Aslam Parker | PES Society | Gauteng |
FIFA 24 – High School | Daiyaan Hendricks | PES Society | Western Cape |
Mobile Legends – Premier
|
Mavericks | ||
Matthew Tatalias | Mavericks | Gauteng | |
Damian Bransby | Mavericks | Western Cape | |
Preshan Pillay | Mavericks | Gauteng | |
Mohammad Azhar Ansari | Mavericks | KwaZulu Natal | |
Taygan Gabriel | Mavericks | KwaZulu Natal | |
Luke Green | Mavericks | Western Cape | |
Mobile Legends – Premier – Female
|
AHG | ||
Je’nielle Cavanagh | PES Society | Western Cape | |
Inez Pringle | PES Society | Western Cape | |
Salma Parker | PES Society | Western Cape | |
Ra’isha Prout | PES Society | Western Cape | |
Fatimah Prout | PES Society | Western Cape | |
Mia Anthony | PES Society | Western Cape | |
PUBGM
|
Team uEnvy | ||
Richard Henry | ZAG Academy | Eastern Cape | |
La-eeq Arendse | ZAG Academy | Western Cape | |
Kyle Dudley | ZAG Academy | Western Cape | |
Clayton Leak | ZAG Academy | Western Cape | |
Rocket League – Premier – 1 v 1 – Premier | Nathan Strange | Hoërskool Klerksdorp | |
Rocket League – Premier – 1 v 1 – High School | Luther Peens | Hoërskool Klerksdorp | |
Street Fightter V – Premier | Marnus van der Merwe | Hoërskool Klerksdorp | North West |
Tekken 8 | Stasch Cloeta | Team PlayBell | Western Cape |
Valorant – Premier
|
TuksValorant | ||
Tapiwanashe Keith Matema | TuksEsports | Gauteng | |
Kyle Halvorsen | TuksEsports | Gauteng | |
Jaden Connor Swarts | TuksEsports | Gauteng | |
Ronald James Tyler Wheeldon | TuksEsports | Gauteng | |
Alejandro Luca Sartini-Kruger | TuksEsports | Gauteng | |
Armand Pierre van der Colf | TuksEsports | Gauteng | |
Sportsmanship Award | Je’nielle Cavanagh | PES Society |
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