eSports

Puma Partners with Cloud9

Published

9 months ago

October 18, 2019

Niji Narayan

Reading Time: < 1 minute

Puma has announced a multiyear partnership with esports brand Cloud9 to create an apparel collection for gamers.

“Tapping into the world of esports, and its broad, dynamic consumer audience, is critical to our marketing strategy moving forward,” Adam Petrick, global director of brand and marketing at Puma said.

“Being able to transcend esports and elevate our brand within a broader global audience is the natural evolution of the growth of Cloud9,” Jordan Udko, executive vice president, commercial partnerships for Cloud9 said.

The effort to capture consumers interested in esports to buy sneakers and apparel may be difficult for Puma and others, according to Matt Powell, a senior industry analyst for market researcher NPD Group.

“It’s really going to be interesting to see if anyone can monetize it. There is an opportunity for a connection. Players want to identify themselves as players. If this is how they choose to do it, there is a monetary opportunity. Whether the esports player is focused on that as much as the real sports player remains to be seen,” Powell said.

Australia

The Chiefs Esports Club Partners with L’oréal Paris Men Expert

Published

17 hours ago

July 8, 2020

Niji Narayan

The Chiefs Esports Club Partners with L’oréal Paris Men Expert

Reading Time: < 1 minute

Australian esports organisation The Chiefs Esports Club has announced a partnership with the leading men’s skincare and grooming brand L’Oréal Paris Men Expert. The deal makes the brand a major partner of the club for the rest of 2020.

L’Oréal Men Expert is a global brand with a portfolio of leading men’s grooming products covering everything from skincare, shaving, beard grooming, hygiene and hairstyling. They will be keeping The Chiefs feeling confident, energised and looking great at all times.

“We’ve all had late night gaming sessions and sacrificed how we feel the next morning to get one more game in. L’Oréal Paris Men Expert is a perfect fit for gaming and esports culture to keep us going and feeling fresh. We’re excited to introduce such a prestigious brand to the industry and can’t wait to see the benefit for all our fans,” Nick Bobir, CEO of The Chiefs, said.

“We are extremely excited to be partnering with The Chiefs in 2020 and introducing many of their fans to L’Oréal Paris Men Expert, a portfolio of skincare products designed to deliver an instant energy boost and set men up for success. Joining forces with The Chiefs is a testimony of building brands together & providing value for our fans and consumers,” Raagjeet Garg, Marketing Director of L’Oréal Paris Australia, said.

eSports

WePlay! VALORANT Invitational Announcement

Published

18 hours ago

July 8, 2020

George Miller

WePlay! VALORANT Invitational Announcement

Reading Time: < 1 minute

Eight teams will fight for competitive dominance and a hefty prize pool.

We at WePlay! Esports are proud to announce our first VALORANT tournament. In this event, six invited teams will be joined by two Open Qualifier winners to fight for a prize pool of $50,000. This event is another entry in the VALORANT IGNITION SERIES.

Invited teams

PartyParrots
fish123
Prodigy
Ninjas in Pyjamas
G2 Esports
forZe

Event format & dates

The tournament kicks off with Open Qualifiers on July 13 and 14. The qualifiers are two separate single-elimination brackets. The final series in each qualifier is BO3, the rest are BO1. Teams are allowed to participate in both qualifiers.

The eight invited and qualified teams will participate in a Swiss Bracket group stage that takes place on July 15–17. Four teams will proceed to the next stage.

The winners of the group stage will be seeded in a single-elimination bracket. The Semifinals will be played on July 18; the final series will be played on July 19.

All main event matches, including the Finals, are BO3.

“We have been following VALORANT since its announcement, and now welcome the opportunity to apply ourselves in the new title. As usual, we will try to make the event dramatic, unusual, and unforgettable. We’re hoping that VALORANT will enjoy WePlay! Esports’ style and our regular viewers will have fun with the new game.” – Eugene “Hitras” Shepelev, Lead Esports Manager at WePlay! Esports.

“The IGNITION SERIES is definitely setting up a standard of play for VALORANT, the likes of which we’ve never seen before, and will undoubtedly begin to influence competitive audiences in their decisions around play.” – Joe Ziegler, Game Director at Riot Games.

eSports

BETBY ADDS NEW TITLE TO BETBY.GAMES PORTFOLIO

Published

2 days ago

July 7, 2020

George Miller

BETBY ADDS NEW TITLE TO BETBY.GAMES PORTFOLIO

Reading Time: < 1 minute

Sports betting supplier BETBY has further expanded its Betby.Games offering with an esports variant of Rocket League.

BETBY is set to offer unique markets and betting options on the popular arcade-style vehicular soccer game, which has garnered fans around the world.

The new title will join Football and Basketball in the supplier’s expanding selection of esports products, joining live games alongside the provider’s innovative sportsbook offering. Tennis and combat sports competitions are currently in development to be added to the growing titles.

BETBY’s portfolio is live with customers across the globe, excelling in high-growth markets and with customers desiring agile, customisable platforms to suit the needs of regulation within their jurisdiction.

The entire BETBY esports collection can be smoothly and swiftly integrated and active for an operator via an API integration.

Leonid Pertsovskiy, Chief Executive Officer at BETBY, said: “We are delighted to be adding another exciting title to our Betby.Games line of products with the addition of yet another esports event.

“Esports has seen an impressive surge in interest recently and it continues to be one of the fastest growing verticals in the industry. Our multi-product approach continues to bear fruit and we can’t wait to see how our new game is received, with plenty more in the pipeline too, so watch this space!”