Industry News
Playtech Launches Kingdoms Rise Games Suite
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Playtech has launched the new Kingdoms Rise games suite. Designed around the theme of a fantasy world, Kingdoms Rise takes a ground-breaking approach to both capturing player interest and creating a cost-effective reward structure for operators.
All three games in the suite give players the chance to earn in-game tokens, which they can redeem in the Kingdoms Rise Features Shop to unlock extra content. An innovative in-game map feature encourages players to explore the entire Kingdoms Rise universe.
“Innovation is always at the forefront of Playtech’s games development process and, in Kingdoms Rise, we are proud to be delivering an industry-first concept for players and licensees alike. The suite’s token system gives players the power of choice like never before – they decide what feature to play, when to play it and in which game. Some players may want to try a feature as soon as they have enough tokens; others may prefer to build up a balance and play several features at once. The key point is, the choice is theirs,” James Frendo, Casino Director of Playtech said.
“Kingdoms Rise also takes full advantage of the capabilities of our Engagement Centre, and offers our licensees a ground-breaking cost-effective, content-led alternative to traditional bonusing. This is a fantastic opportunity to cross-sell from game to game and build player loyalty to the brand,” James Frendo added.
Players are awarded 50 Game Tokens and 50 Pending Game Tokens when they play their first Kingdoms Rise game. Players then earn further tokens through gameplay, at no extra cost, which they can use to unlock special features and bonus rounds from the feature shop, with a range of options specific to each game in the suite
“For players, the chance to ‘earn’ extra in-game features and potentially significantly boost their win potential will be a key point of differentiation. The opportunity to gain more tokens, which can be redeemed in any Kingdoms Rise game, is a clear incentive to try all games in the suite. The success of multi-game brands such as Age of the Gods clearly demonstrates the value and potential of original content and, with its uniquely enhanced player experience, we’re confident that Kingdoms Rise will have the same strength of appeal,” James Frendo said.
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