Holland Casino Partners with Selligent Marketing Cloud to Improve Customer Experiences

Holland Casino has selected Selligent Marketing Cloud to support its omnichannel marketing efforts and deliver enhanced guest experiences. The partnership will power Holland Casino’s campaigns to understand and reach customers in new, innovative ways.

“Holland Casino is focused on delivering tailored experiences to increase engagement and loyalty with our customers. It was important that we select a marketing technology partner with a robust, flexible and secure platform that would allow us to deliver personalized offers even while guests are already onsite. Selligent Marketing Cloud was the clear choice given its engagement capabilities and longstanding experience with privacy regulations, offering a true understanding of both our marketing and security needs,” Bjørn de Boer, Product Owner Marketing Technology at Holland Casino said.

“Casinos often have a diverse customer base who enjoy a variety of unique experiences. There is a constant opportunity to better understand their needs to take visits to another level. With Selligent Marketing Cloud, Holland Casino can tap into individual tastes to build highly personalized entertainment experiences that keep their guests coming back,” John Hernandez, CEO of Selligent Marketing Cloud said.