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BtoBet Signs Deal with Namibia Based Allbet

Niji Narayan

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BtoBet Signs Deal with Namibia Based Allbet
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BtoBet has signed a deal with Namibia based operator Allbet. As per the agreement, Allbet will integrate BtoBet’s Neuron platform across its retail network. The deal will give Allbet access to BtoBet’s flexible technology, enabling the operator to deliver a differentiated and tailored experience to their target players.

“We look forward to working strongly with the Allbet team, and playing a pivotal role in them becoming a leader in their field in the coming years,” BtoBet’s Chief Marketing Officer Sabrina Soldà said.

“BtoBet provided fantastic customer service in the investigation phase of us selecting a partner. Their software and platforms are very well setup with extensive functionality and focused on ease of use for the operator. The Neuron platforms are cutting edge and placed in the forefront of the industry,” Andre Botha, Managing Member of Bandits Group of Companies proprietary of the “Allbet” brand said.

“The CRM, CMS and AI at the core of the platform will allow us to use the information and segmentation of customers which in turn means we can focus on each player’s individual journey, resulting in an advanced and tailored betting experience,” Andre Botha added.

Central Europe

SAZKA to Acquire Novomatic’s Stake in Casinos Austria

Niji Narayan

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Casinos Austria-Sazka
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SAZKA Group has reached an agreement to acquire Novomatic AG’s 17.19% shares in Casinos Austria AG. This transaction is in the best interest of CASAG to have key and long term shareholders aligned. Novomatic AG will further keep its 11% shares in Österreichische Lotterien GmbH.

SAZKA Group publicly assures and promises to ÖBAG fair Supervisory and Management Board representation for the future, regardless of size of SAZKA Group shareholding in CASAG.

“The previous ownership structure has led to no satisfactory development of Casinos Austria. As the smallest major shareholder, we have therefore decided to sell our CASAG shares in order to allow CASAG a clear ownership structure. It is important to enable a stable and sustainable shareholder structure that secures the company in the long term for the future challenges of national and global markets,” Harald Neumann, CEO of Novomatic AG said.

“We believe it is the best solution for the company. We want to ensure stable positive development for CASAG in a long-term partnership of its two biggest shareholders. We are committed to work jointly with ÖBAG and CASAG team to achieve well-being for its customers, employees and communities we do business with. We are prepared to focus on CASAG business and bring innovations to the market,” Robert Chvatal, CEO of SAZKA Group said.

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Compliance Updates

Malta Gaming Authority Publishes Enhanced Automated Reporting Platform Directive

Niji Narayan

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Malta Gaming Authority Publishes Enhanced Automated Reporting Platform Directive
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The Malta Gaming Authority has published Enhanced Automated Reporting Platform (Land-Based) Directive (Directive 6 of 2019) which establishes the requirements around the application of the Authority’s automated reporting system applicable to casinos and controlled gaming premises, as well as providers of critical gaming supplies to the same.

Qualifying entities under Directive 6 of 2019 are required to take all the necessary action to ensure that they have systems in place capable of generating reports in the format and frequency required by the same by the 30 November 2020.

The Enhanced Automated Reporting Platform is a tool which will allow the MGA to receive standardised data on a daily basis from land-based casinos and controlled gaming premises.

The Directive has cleared the European Commission’s TRIS process envisaged under Directive 2015/1535. The data set used in Directive 6 of 2019 is based on the Technical Reporting Standard currently being developed by CEN Technical Committee 456 for the European Commission, and in which Malta is actively participating.

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Latest News

Veikkaus Appoints New Members to its Ethics Advisory Board

Niji Narayan

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Veikkaus Appoints New Members to its Ethics Advisory Board
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Finnish gambling monopoly Veikkaus has appointed the six new members to its Ethics Advisory Board. The new members will focus on the ethics of games and their marketing, gaming harm and the social impact of gaming.

“The establishment of an Ethics Board complements the company’s new, broad-based corporate responsibility measures. We are investing in developing a safer and more responsible gaming environment, and the Ethics Council outside the company’s operations is an important part of that,” Pekka Ilmivalta, Executive Vice President, Legal and Responsibility at Veikkaus, said.

Saija Kivinen will serve as chair of the board. Kivenen has served as legal counsel for telecommunications company Telia Finland, having previously been the company’s deputy legal counsel. In addition to the Chairperson, the Advisory Committee consists of five members, each of them will sit on the board for a period of two years.

Habits researcher for the Finnish National Institute for Health and Welfare (THL) Susanna Raisamo, Executive Director of Sosped Lassi Rajamäki, Game Researcher at University of Tampere Mikko Meriläinen, Professor of Sociology at the University of Jyväskylä Terhi-Anna Wilska, and Jani Halme, creative director at marketing and communications company Toinen PHD, will join the advisory board.

The Advisory Board will be authorised to make concrete proposals for solutions, make statements, and provide ethical arguments on practical issues related to gambling and the discussion on gambling.

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