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FashionTV Gaming Group Announces New Revolutionary Venture – Converting Land based Casinos into FashionTV Casinos Connected Online

George Miller



FashionTV Gaming Group Announces New Revolutionary Venture - Converting Land based Casinos into FashionTV Casinos Connected Online
Reading Time: 2 minutes



A new innovative FashionTV branded VIP Gaming lounge is born – FashionTV Diamond Lounge offers a unique land based FashionTV casino experience with live dealer integration

 Always one step ahead of the game, FashionTV Gaming Group, one of the industry’s fastest growing B2B companies, has announced its latest venture  that includes partnering up with reputable land-based casinos and creating FashionTV branded casino lounges that are available online for real money play.

‘FashionTV Diamond Lounge’, is one of the latest ventures in FashionTV Gaming Group’s portfolio and fully embodies the Group’s ethos of combining real-life luxury with the virtual world of online gaming, offering the best of both worlds.

This exclusive casino lounge franchise will offer a turnkey ‘hybrid package’ approach to land-based casinos, allowing guests to play inside the luxurious FashionTV branded lounges located within the casino and literally step into the world of luxury brought by FashionTV. Packages include bespoke branded furniture and casino equipment as well as lavish FashionTV design and décor, catwalks, FTV Screens and a number of other elements that bring out the FashionTV glam.

Additionally, this real-life Fashion TV casino experience is replicated as premium online games by means of high-tech digital streaming equipment. This dual experience offers casino lounges, and the casino that hosts them, an additional growth engine through online gameplay that replicates the glamor of the offline experience, all from the comfort of the  players’ home.

Imagine walking into a land-based casino, being welcomed into an exclusive FashionTV Diamond Lounge casino area and being invited to play in a premium FashionTV lifestyle setting. It’s a dream come true, you’ve got a catwalk, FashionTV models, dazzling screens and a general feel of glamour and fashion.

Decide to head back? Pick up just where you finished off when you get home, interact with the same live dealers and get the same land based FashionTV experience you had at the casino.  It’s all about taking the charm of the real-life experience and convert that into a superior online gaming experience”, noted Aviva Banner, Head of Media at FashionTV Gaming Group

Live Casino is one of the newer fast-growing segments of online gaming that’s consistently increasing in popularity. Players enjoy the interaction amongst other players and live casino dealers, while offering peace of mind in knowing that they’re playing at a casino and with a brand they know and trust.

“By taking an already established and reputable land-based casino, and adding a new area with a look & feel of FashionTV luxury and excellence, we’re able to provide an identity that extends itself across both the real and virtual worlds offering increased value to our players and partners”, noted Aviva.

FashionTV Gaming Group, via FashionTV Diamond Lounge , will seek to branch out its operations over the coming year,  giving reputable land based operators the opportunity of offering FashionTV branded games, tables, and live dealers, as well as the chance to engage in a number of cross-marketing endeavours including FashionTV branded lifestyle events, tournaments, gala nights, international FashionTV parties and more.

“By applying a unique B2B sublicensing model to the powerful FashionTV brand, FashionTV Gaming Group enables software providers and operators to build and run their own FashionTV-branded games and websites,  as well as rolling out a series of branded casinos, live dealers, sports betting sites, bingo, lotto, social games  and other gaming verticals,” concluded Ms Banner.


Incentive Games Partners with NewPlay Group

Niji Narayan



Incentive Games Partners with NewPlay Group
Reading Time: < 1 minute


Incentive Games has announced a new partnership with the UK-based NewPlay group.

NewPlay is an investment company specialised in providing mobile entertainment, gaming and media content services to customers in developing markets with a focus on East and West Africa.

As per the deal, Incentive will provide its virtual football wagering game to two of Newplay’s operator brands in Kenya and Ghana, Playabet and Betyetu respectively.

The virtuals game is optimised for low-spec smartphones, meaning it can be used by customers in developing markets where technological penetration is lower. It also offers continuous wagering opportunities during the suspension of live sports.

“Playabet is an exciting up-and-coming brand in Africa, and we look forward to launching with their respected and recognisable Betyetu brand in Ghana in near future, therefore we are really excited to be working with them to launch our virtuals game in Kenya and Ghana,” John Gordon, chief executive of Incentive Games, said.

“We also look forward to expanding our product offering in the near future when the sporting world resumes competition. Until then, we are excited to support NewPlay Group’s activity as it continues to be a market leader in the African iGaming industry,” John Gordon added.

Conor O’Donovan, CEO of NewPlay Group, said that his business understands the technology and market constraints in African jurisdictions, which had necessitated “significant research” to find a suitable virtuals partner.

“We were attracted to Incentive, as they have achieved the balance in delivering a compelling UX while remaining light and accessible on low-end devices. We are delighted to be partnering with Incentive, going live with Playabet in Kenya initially followed by Ghana with view to expanding this relationship into other territories in 2020/2021,” he said.

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Norsk Tipping Selects Stats Perform as Sole Live Streaming Supplier

George Miller



Norsk Tipping Selects Stats Perform as Sole Live Streaming Supplier
Reading Time: < 1 minute


The Norwegian State Lottery’s sportsbook Norsk Tipping has chosen Stats Perform’s Watch & Bet service as its sole live streaming video supplier, in a competitive tender.

The service includes thousands of premium and well-timed streams for Norwegian bettors and is another endorsement for Stats Perform’s strong global live streaming package, which includes LaLiga and Ligue 1 amongst over 80 other football competitions, together with IIHF ice hockey, WTA and ATP tennis, EHF handball, basketball, darts, cricket, esports and many more.

State-owned Norsk Tipping is the latest Scandinavian lottery to integrate Stats Perform’s live streams into their online sportsbook, joining a high number of top tier sportsbooks and lotteries from across the globe.

Hans Erland Ringsvold, Head of Gaming operations at Norsk Tipping, said: “Providing live streams is something we look forward to be able to offer to our customers. Streaming provides live entertainment, gives bettors more insight into what they’re betting upon and makes Norsk Tipping an even more relevant site to spend time on. Stats Perform came through as the preferred streaming service provider after a competitive tender process with a strong portfolio of live vision rights, good 24/7 coverage and events with high attractivity for the Norwegian market. We look forward to working together.”

Andrew Ashenden, Chief Betting Officer, Stats Perform, added: “We are delighted to be announcing our partnership with Norsk Tipping. Live streaming creates the ultimate rounded, entertaining betting experience by putting high quality live real sport straight into the sportsbook. We’re proud to have been trusted to partner with another lottery and are looking forward to seeing the positive feedback from Norsk Tipping’s customers.”

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Market rundown by the Baltic industry shareholders at MARE BALTICUM Gaming Summit 2020 (Tallinn)

Zoltan Tundik



Image by Nick Tomlinson from Pixabay
Reading Time: 2 minutes


Leading industry experts will dissect the latest happenings in the Baltics this August in Tallinn at the 3rd edition of MARE BALTICUM Gaming Summit (live conference).


On the 6th of August, several industry leaders from the Baltic and Scandinavian region will gather under safe conditions in Tallinn at Radisson Blu Hotel Olümpia Tallinn for a day of panel discussions, round table discussions and networking.

The mission is sailing out of these uncharted waters in which the industry finds itself due to the COVID-19 lockdowns.

Among the interesting talks, a particular panel discussion must be watched closely. We are referring to the “Market Rundown by the industry shareholders: Estonia, Latvia and Lithuania” panel discussion which will be moderated by Dr. Simon Planzer (Partner at PLANZER LAW).

The panel will be joined by some of the biggest names in the industry and include Liutauras Varanavičius (Head of Business Development at ConnectPay), Dainis Niedra (Managing Director Central & Eastern Europe at Enlabs), Kaido Ulejev (Commercial Director CEECA at Betsson Group) and Karolis Gogaitis (General Manager at

As mentioned about, the panel discussion is very important to attend as it will follow the Baltic regulators’ panel discussion.

Make sure to book as fast as possible as the seating is limited! You can choose one of the packages that include either delegate pass or delegate pass and accommodation combo (VIP Package)!

As mentioned in earlier press releases, the conference is going ahead as planned and based on official sources, Estonia has allowed from June 1 for citizens from EU and EEA countries with a slow current spread of COVID-19 to enter the country without the requirement of a 14-day self-isolation period.

You can consult the list that is updated weekly on the following link.

As in earlier years, the conference will also feature the next edition of the Baltic and Scandinavian Gaming Awards (BSG Awards). Read more here…

MARE BALTICUM – The Baltic and Scandinavian Gaming Summit will once again bring together the leading companies in the Baltic and Scandinavian region for a full day of quality learning and networking with local regulators and industry experts.

You can find more details about the Agenda here or you can register here!

Browse the official event website here:

You can view the photo gallery from the inaugural event on the following link.

Browse the video archives of the panel discussions which were recorded on the 7th of May at the virtual edition of the conference.

For further inquiries about the 2020 live edition of MBGS and BSG Awards (6 August – Tallinn, Estonia), speaking/attending/sponsoring options, make sure to send an e-mail to Andrada Bota (B2B Sales Executive at Hipther Agency) or subscribe to the weekly newsletter on the following link.

Visit for more details!

For media-related inquiries, please contact Alexandru Marginean (Marketing Specialist at Hipther Agency).

MARE BALTICUM Gaming Summit Live and BSG Awards

MARE BALTICUM Gaming Summit, also known as the Baltic and Scandinavian Gaming Summit & Awards offers the opportunity for both new companies and veterans, to learn about industry insights and compliance update, while also being part of a group that is at the forefront of the gambling industry in the Lithuania, Latvia, Estonia, Sweden, Denmark, and also from the DACH region.

The Summit approaches all regulatory and compliance related aspects of the mentioned markets and also highlights some trending topics of the gambling industry.

For more details visit

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