Industry News
Optimove Extends Partnership with Funstage

CRM solution provider Optimove has extended its partnership with the multiplatform gaming service provider, Funstage. Funstage is a subsidiary of Greentube and part of NOVOMATIC Interactive.
Optimove enables Funstage to execute its marketing strategy across various brands and products, with fully customisable multichannel campaigns, which target granular customer segments. Funstage utilises Optimove’s optimisation capabilities, such as Self Optimising campaigns, Streams (to create a sequence of campaigns and measure their compounded impact), multivariate testing and more, aimed at maximising players’ lifetime value.
“Funstage is a leading, innovative service provider with several brands worldwide, who have been using Optimove for the last four years. This extension of the partnership between our companies is the result of the great success we have achieved working together and will continue achieving moving forward. We are proud to be part of Funstage’s continuing growth,” Asaf Cohen, VP revenue at Optimove said.
“With Optimove, we have significantly improved our ability to communicate effectively to players with the right message at the right time through the right channel. Optimove gives us a very quick way to have a full, comprehensive view of our player base, and we are then able to make strategic decisions based on the information we are getting out of Optimove. Optimove is a strategic partner of ours, contributing to our business success, and we look forward to continuing working together,” Ronald van den Brink, CCO of Greentube said.
-
Africa7 days ago
New Governing Board of the Gaming Commission of Ghana Sworn in
-
Asia7 days ago
Macau Government Extends Lottery Concession of Macau Slot Until 5 June 2026
-
Latest News7 days ago
Week 26/2025 slot games releases
-
Africa7 days ago
QTech Games hires Ekaterina Mayorova as sales lead for Africa & Eastern Europe
-
Industry News6 days ago
CHIPS confirmed as Clarion Gaming charity partner ahead of appearance at iGB Affiliate Awards
-
Central Europe7 days ago
German Federal Government Significantly Increases the Budget for Games Funding
-
Compliance Updates7 days ago
Nick Rust to Step Down as Chair of UKGC’s Industry Forum
-
Conference7 days ago
Amatic Industries Showcased its Latest Innovations at Peru Gaming Show 2025