Industry News

Optimove Extends Partnership with Funstage

Published

10 months ago

November 20, 2019

Optimove Extends Partnership with Funstage

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CRM solution provider Optimove has extended its partnership with the multiplatform gaming service provider, Funstage. Funstage is a subsidiary of Greentube and part of NOVOMATIC Interactive.

Optimove enables Funstage to execute its marketing strategy across various brands and products, with fully customisable multichannel campaigns, which target granular customer segments. Funstage utilises Optimove’s optimisation capabilities, such as Self Optimising campaigns, Streams (to create a sequence of campaigns and measure their compounded impact), multivariate testing and more, aimed at maximising players’ lifetime value.

“Funstage is a leading, innovative service provider with several brands worldwide, who have been using Optimove for the last four years. This extension of the partnership between our companies is the result of the great success we have achieved working together and will continue achieving moving forward. We are proud to be part of Funstage’s continuing growth,” Asaf Cohen, VP revenue at Optimove said.

“With Optimove, we have significantly improved our ability to communicate effectively to players with the right message at the right time through the right channel. Optimove gives us a very quick way to have a full, comprehensive view of our player base, and we are then able to make strategic decisions based on the information we are getting out of Optimove. Optimove is a strategic partner of ours, contributing to our business success, and we look forward to continuing working together,” Ronald van den Brink, CCO of Greentube said.

Industry News

888 Holdings Names Jonathan Mendelsohn as its New Chairman

Published

2 days ago

September 24, 2020

Niji Narayan

888 Holdings Names Jonathan Mendelsohn as its New Chairman

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Online gambling firm 888 Holdings has named British lobbyist Jonathan Mendelsohn as its next chairman, replacing former chief executive and current chair Brian Mattingley. Mendelsohn will take over the role after Mattingley’s departure at the next annual general meeting in May 2021.

The FTSE-250 firm appointed Mendelsohn as its non-executive director as well, 888 Holdings said, adding that he also joined the board’s remuneration and audit committee.

Mendelsohn is having more than 20 years of industry experience. He previously co-founded Oakvale Capital, which is a leading M&A and strategic advisory boutique focusing on the gaming, gambling and sports sectors.

Industry News

Scout Gaming Enters Distribution Agreement with BtoBet

Published

3 days ago

September 23, 2020

Niji Narayan

Scout Gaming Enters Distribution Agreement with BtoBet

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Scout Gaming has entered into a distribution agreement with platform provider BtoBet. The deal allows BtoBet to provide Scout Gaming’s full product offering to its vast network of operators.

“We are pleased to add another strong distribution platform to our already broad network of partners. We had a successful co-operation with BtoBet and looking forward to expand it,” Joakim Renman, CCO of Scout Gaming, said.

“We are happy to add the market leading DFS and fantasy sports supplier to our product portfolio of games. We are experiencing an increasing demand for additional sport content and believe that Scout Gaming’s product fits that need in a pleasant way,” Sabrina Soldà, Chief Marketing Officer of BtoBet, said.

Industry News

Stakelogic Revamps its Super Stake Feature

Published

3 days ago

September 23, 2020

Niji Narayan

Stakelogic Revamps its Super Stake Feature

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Online slot developer Stakelogic has revamped its Super Stake feature for delivering more excitement and bigger wins to players.

The Mega Super Stake allows players to place a side bet and enable an additional feature that delivers an insanely high payout once in every 35 spins or so.

With the standard Super Stake feature, the side bet allows players to double their bet but with Mega Super Stake their original bet is multiplied by 2.5 for not just big but mega win potential. Both Super Stake and Mega Super Stake can be built into a single slot game.

“Super Stake has been an absolute game-changer for us and our players so we wanted to build on this and deliver even more entertainment. Mega Super Stake takes the big win anticipation and potential to the next level, allowing players to land massive wins at a regular hit rate from a relatively small stake,” Stephan van den Oetelaar, CEO of Stakelogic, said.

“Mega Super Stake will debut with our next release, Lion Gold, and will then be built into other games where our developers and mathematicians feel it will add the most value,” he added.