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Hero Gaming to Launch a New Flagship Online Casino Brand

Niji Narayan

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Hero Gaming to Launch a New Flagship Online Casino Brand
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Swedish gambling operator Hero Gaming is going to launch a new flagship online casino brand, Boom Gaming. While the gambling operator has not revealed many details of the new brand, it said that Boom Gaming would be launched next year.

The company released a promo video that said that video slots, Vegas slots, fruit machine slots and roulette with games from distributors Red Tiger and NetEnt will be a part of the new brand.

Hero Gaming also announced a no-registration brand Speedy Lotto which also includes online casino and live casino. Meanwhile, a new lottery betting offer from its no-registration brand Speedy has also been introduced by Hero Gaming.

However, following the announcement of Speedy Lotto by Hero Gaming, Svenska Spel chief Patrik Hofbauer said that he wants the lottery betting industry in the country banned. Hofbauer termed the business model as “incomprehensible.”

“It is incomprehensible that [lottery betting] may continue. I can’t think of any other industry where it’s okay to use competing companies’ products as their own business. The shadow gaming companies cannibalize on well-known lotteries without owning the brands themselves that they market and sell,” Hofbauer said.

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