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Spillemyndigheden Launches New Gambling Addiction Campaign

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5 years ago

December 3, 2019

Spillemyndigheden Launches New Gambling Addiction Campaign

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Danish gambling regulator Spillemyndigheden has launched a new campaign “Pokerfjæs” to promote its “StopSpillet” gaming addiction program and encourage people to seek help.

The new campaign features three 30-second video ads that will run across national television, social media and streaming services, with the aim of promoting the StopSpillet program.

Each film depicts three different people – a father, a mother and young footballer – in everyday situations, but all will be depicted as hiding their gambling habits from friends and family. A voiceover will inform viewers of their inner thoughts about their gambling problems.

The regulator confirmed that it is to trial a new chat feature on the StopSpillet website. The tool will allow consumers to chat online with an expert advisor.

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.