Connect with us

Gambling in the USA

Harrah’s Philadelphia Signs Marketing Deal with Eagles

Niji Narayan



Harrah’s Philadelphia Casino and Racetrack Inks Marketing Deal With Philadelphia Eagles
Photo Source:
Reading Time: < 1 minute


Harrah’s Philadelphia Casino and Racetrack has signed a marketing deal with American football team Philadelphia Eagles. The deal will further enhance Caesars Entertainment’s already existing exclusive marketing deal with the National Football League. Specific terms of the deal were not disclosed.

“Harrah’s Philadelphia prides itself on partnering with organizations that share our same core values and the Philadelphia Eagles are the gold standard in terms of customer service, community engagement, and on-the-field product. We each have passionate and loyal fan bases and we look forward to connecting with them in new and innovative ways and providing them with exciting experiences through this partnership,” Chris Albrecht, SVP and General Manager of Harrah’s Philadelphia.

Harrah’s Philadelphia will serve as the presenting sponsor of the Eagles “Drive Summary” videoboard feature as well as the team’s “Scratch and Win” game in its mobile application. The casino will also have a branding presence in select email campaigns to the Eagles fanbase, as well as in the Eagles Pro Shop located at Lincoln Financial Field. In addition to branding opportunities, Harrah’s Philadelphia will host Eagles Legends at its entertainment complex. Casino guests will also enjoy commemorative Eagles Caesars Rewards cards, co-branded apparel and gifts and Philadelphia Eagles branded table games.

“World-class entertainment and a strong commitment to the customer experience are synonymous when you think of Harrah’s Philadelphia. This new partnership will enable us to work creatively with Harrah’s through innovative ways to further engage with Eagles fans. We look forward to offering special Eagles experiences and co-branded touchpoints with Harrah’s Philadelphia year-round,” Catherine Carlson, Philadelphia Eagles Senior Vice President, Revenue and Strategy, said.

NSoft at ICE2020

Global Gaming Industry Newsletter – Weekly Digest (sent every Wednesday)

Please select all the ways you would like to hear from European Gaming Media and Events:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here. Read more about European Gaming Media and Event's Privacy Policy and Terms of Service.

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Latest by author


Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.