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AGS Announces Launch Of Its Real-Money Games With 888casino

George Miller

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AGS Announces Launch Of Its Real-Money Games With 888casino
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AGS announced a partnership with 888 Holdings PLC to launch its real-money game content on 888casino, offering entertainment to millions of online gaming players across the globe, including New Jersey.

Following the Company’s recent launch on 888bingo, AGS will provide its full suite of online game content to 888casino, including popular online and land-based titles Fu Nan Fu Nu™Golden Wins®Jade Wins®Olympus Strikes®, and Rakin’ Bacon!®. The AGS games will be live on 888casino later this month.

AGS Executive Vice President Matt Reback said, “We are thrilled to now have our high-performing and engaging game content available for 888casino’s more than 25 million registered online users, including those in New Jersey. Our games have already been proven in retail casinos and are currently delivering the same high levels of player engagement and performance with other online operators, so we are confident this will be a win-win for both AGS and 888 Holdings.”

888casino was established in 1997 and quickly became one of the world’s largest online casino destinations, with an impressive 25 million registered online users. To date, 888casino offers more than 600 online casino games in 17 languages. Its players receive hot bonus offers, promo codes, in-house games, and can become members of the prestigious 888 VIP Casino Club and Live Casino.

888 Holdings Senior Vice President of B2C Guy Cohen said, “We are focused on offering our players the most enjoyable, safe gaming experience in all the markets we operate in. We are excited by the addition of AGS content to our platform, which includes player-favorite features like multi-level jackpots, free games, multipliers, wilds, and scatters, combined with high-quality graphics and engaging themes. We are looking forward to growing our relationship with AGS as we enhance the player experience and grow our customer base.”

 

Source: AGS

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Hisense Announces Global Partnership With Fnatic Esports Organization

George Miller

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Hisense Announces Global Partnership With Fnatic Esports Organization
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Hisense, the global consumer electronics and home appliances market leader, today announced a multi-year partnership with esports organization, Fnatic. Through this partnership, the two companies will produce a variety of content, including product reviews, video collaborations and social engagement, each featuring Hisense appliances and Fnatic’s prominent teams.

“We are thrilled to partner with Fnatic, one of the world’s top esports organizations, in a joint effort to bring a better quality of life to Fnatic and esports fans,” said Alex Zhu, the Vice President of Hisense International. “We hope to make Hisense TV and home appliances truly their friend and right hand in life by constantly exploring the needs of fans, so as to allow them to focus on enjoying every moment of esports games. Supported by the unique VIDAA operation system that launched at Hisense TV, we are dedicated to bringing more esports and Fnatic content to our big screens for fans.”

Hisense provides reliable smart home appliances including televisions, refrigerators, air conditioners, washing machines, cooking appliances among many others, that meet the demands of modern consumers. As a part of the deal, all Fnatic facilities will be upgraded with Hisense products. Fnatic will also have access to Hisense’s global network of customers, allowing for a wider audience and the potential to build a stronger fan base. This partnership represents another strategic milestone in Fnatic’s continued expansion into China.

“We are proud to partner with Hisense, a forward-thinking, innovative company, that is committed to bringing happiness into the homes of millions of families,” said Sam Mathews, Founder and CEO of Fnatic. “As a trusted partner, we are excited to share this collaboration with our fans, players and creators.”

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UKGC Publishes New Rules to Clean Up Malpractices in VIP Customer Management

Niji Narayan

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UKGC Publishes New Rules to Clean Up Malpractices in VIP Customer Management
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The UK Gambling Commission (UKGC) has published strict new guidance for operators in order to clean up the malpractices in VIP customer management.

The Commission identified VIP schemes as an area for change and challenged the industry to clean up its act earlier this year, pushing them to work together to address the issue through an industry code of conduct.

Following an extensive consultation, all operators will now need to follow new guidance on these schemes which see “high value” consumers provided with tailored bonuses, gifts, hospitality and preferential service from an operator designed to maintain or increase their custom.

Neil McArthur, chief executive of UKGC, said: “We have introduced these new rules to stamp out malpractice in the management of ‘VIP’ customers and to make gambling safer. Our enforcement work has identified too many cases of misconduct in the management of VIP schemes and this is the last chance for operators to show they can operate such schemes appropriately.

“We understand that the number of customers signed up to ‘VIP’ schemes has already reduced by 70% since we challenged the industry to get its house in order, last year. Whilst that is a sign of the positive impact our innovative approach to collaborative working can have, these new rules are designed to ensure progress continues to be made to protect vulnerable customers.

“Operators can be in no doubt about our expectations. If significant improvements are not made, we will have no choice but to take further action and ban such schemes. These new rules are part of the Commission’s comprehensive programme of tougher enforcement and compliance activity which has also seen the introduction strengthened protections around online age and ID verification, improved customer interaction practices, and the banning of gambling on credit cards.”

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Vibra Gaming and First Look Games Strengthen Their Partnership

Niji Narayan

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Vibra Gaming and First Look Games Strengthen Their Partnership
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First Look Games (FLG) has strengthened its partnership with LatAm focused developer Vibra Gaming who will now white-label its cutting-edge client area.

Vibra Gaming joined First Look back in July. By extending the partnership, Vibra will now be able to use FLG’s fully brandable client area to showcase its portfolio of online slots and casino games to its existing and potential operator partners as well as affiliates.

The developer has also taken advantage of FLG’s Premium offering, which allows studios to upload game information two weeks prior to launch so a select number of affiliates can have a “first look” and create content ahead of the official launch.

“We are delighted to extend our already successful partnership with Vibra Gaming and for the studio to be able to leverage the power of our state-of-the-art client area to properly showcase its games. Our white-label client area is intuitive and easy to use, allowing developers to show their games to both operators and affiliates in the best possible way. When this is combined with our First Look Games library, studio’s such as Vibra have a powerful and cost-effective marketing platform,” Tom Galanis, Founder of First Look Games, said.

“Our partnership with First Look Games continues to go from strength to strength and we are thrilled to be white-labelling its market-leading client area allowing us to showcase our games like never before. This is an incredibly competitive sector and with the cost of marketing continuing to rise, up and coming developers such as Vibra need to market smartly and cost-effectively and First Look Games certainly allows us to do that,” Ramiro Atucha, CEO of Vibra Gaming, said.

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